e-commerce formula: prerequisites for profitable online business · ecommerce formula in detail...
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E-Commerce Formula: Prerequisites for Profitable
Online Business12.6.2020 // Mika Niemi // Experience Commerce Finland
Introduction:Mika Niemi
Research, Business, Strategy
eCommerce, SEM, SEO, M&A, consolidations
Data driven management, Growth
hacking, internalization
Customer centricity, Direct-to-consumer, Digital Branding
Digital commerce business innovations,
Digital commerce ecosystem, Social impact
+300 yritysanalyysiä+100 strategiaa
+50 LTS
Two sides of Ecommerce success
Quantitative
Growth Hacking
= Data-driven optimization of the “Ecommerce formula”
1. Test different thesis2. Constant iterations based on data3. Stay on the pulse 247
Qualitative
Customer centricity
= Customer-centric digital business model design
1. Know your customers2. Understand their needs3. Test and gather qualitative
customer insight
Qualitative:
Customer-centric digital business model design
Why would the customers buy from you?
customer promisecompetitive advantage
In order to succeed one must answer the question:
Genuine customer insight
Who are your customers?
CUSTOMER EXPERIENCE
Touch
-point
External
purchase path
Internal
purchase pathUsage experience
Word-of-mouth
Doing
Thinking
Feeling
Customer
insight
CX
management
Copyrights: Parsama & Niemi, Experience Commerce Finland
Customer service
Purchase
intention
Se
t-up
Un
bo
xin
g
Ord
er &
De
live
ry
Quantitative:
Growth Hacking
Traffic
Ecommerce formula
Average
purchase
Conversion
Sales margin
Traffic
Ecommerce formula in detail
Average
purchaseConversion Sales margin
SEO
SEM
Social media
This consist for example on following factors:
Pricing
Content
Usability
Customer service
Packages
Add-on products
Delivery terms
Product range Product game
Pricing
Purchasing
Branding
@parsama
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Traffic
Ecommerce formula in detail
Average
purchaseConversion Sales margin
SEO
SEM
Social media
Pricing
Content
Usability
Customer service
Packages
Add-on products
Delivery terms
Product range Product game
Pricing
Purchasing
Branding
This consist for example on following factors:
