Introduction to Ocado

ICA Capital Markets DayStockholm 13th December 2018

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Changing the way the world shops

Who is Ocado?

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Profitable | Award-winning customer proposition Enabling e-commerce for the world’s best grocery businesses

Ocado.com | The online-only UK grocery retailer

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• Online only and 100% home delivery

• ~$2bn sales, growing ~12% in FY16/17

• Profitable, with ~6% EBITDA margin

• 645,000 active customers, +11% in FY16/17

• Award winning customer proposition

Sources: Ocado Annual Report, FY2017. Kantar 2017.

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…Ocado was established in the UK in 2000;there have been many significant milestones since

Jonathan, Jason and Tim

Our first of many consumer awards

2017

Listed on the London Stock Exchange

Dordon (CFC 2) opens; agreement with Morrisons

Andover (CFC 3) opens w/ next-gen Hive technology

International expansion: Partnership w/Groupe Casino

Partnerships w/ Sobeys & ICA; Erith (CFC 4) opens

Transformative US partnership; FTSE 100

Hatfield (CFC 1) opens; Automation/software challenges

Ocado.com app first on iPhone

Best online supermarket for overall service

2000 2002 2010 2013 2016 20182004 2009 2017

Ocado dispelled several myths on online grocery

"Nobody makes money

selling food online"

“Online grocery will not bewidely used

across demographics"

“Impossible to consistently execute fresh

food online"

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6.0%

Representative>40%

46%Superior 0.7%

EBITDA margin (2017)

Ocado customer base representative of UK population

UK households use online grocery

fresh salesproduct life low wasteFIFO

perfect system

Investingin new capabilities and capacity

Ocado has a unique business model

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Proprietaryautomated fulfilment

End-to-endsoftware capabilities

Centralisedhub & spoke network

Our product | Ocado Smart Platform, an end-to-end solution to power grocery e-commerce

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Fulfilment hardware

Services & support

Software

Win-win relationship | Retailers focus on their core competencies, while we provide the technology

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RetailerOcado Solutions

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The Microsoft of Online RetailPeel Hunt, June 2018

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Our Partners | We are partnering with leading grocery retailers across the world…

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Jul 2013

Nov 2017

Jan 2018

May 2018

May 2018June 2017

Slide Number 1Slide Number 2Who is Ocado?Ocado.com | The online-only UK grocery retailer�Ocado dispelled several myths on online groceryOcado has a unique business modelOur product | Ocado Smart Platform, �an end-to-end solution to power grocery e-commerceWin-win relationship | Retailers focus on their core competencies, while we provide the technologySlide Number 10Our Partners | We are partnering with leading grocery retailers across the world…