creating the omnichannel retail experience · pdf fileshopper demand but are also able to ......
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![Page 1: Creating the Omnichannel Retail Experience · PDF fileshopper demand but are also able to ... effectively derive value and insights. Retailers need a data first approach with ... •](https://reader034.vdocuments.site/reader034/viewer/2022051720/5a7639947f8b9aea3e8d1712/html5/thumbnails/1.jpg)
Retailerscangainadeeperunderstandingofshopperdemandandmanagethecustomer
experienceinstore,onlineandmobile
Customerbuyingpatternshavebeenprofoundlyimpactedduetotheadventofnewtechnologiessuchassmartphonesanddigitale-commerce.Traditionalbuyingpatternshavesignificantlychangedwithcustomersreducingstorevisitsandrelyingincreasinglyonbuyingonline.
Retailersaredealingwithaquicklychangingretaillandscapeandnewercompetitivethreats.Toaddressthesechanges,retailersarenowcollectingmassiveamountsofdatatogatherdeeperinsightsintotheirbusiness.
REQUIREMENTSFORBIGDATA
Retailersnowrealizethattheyneedtocollectdatafromallcustomertouchpoints.Inthisway,retailersgainadeeperandbetterunderstandingoftheirshopperdemandbutarealsoabletobettermanagethecustomer’sexperienceinstore,onlineandfrommobileapplications.
Thecollectionandinterpretationofthisvaluabledatacanhelppropelretailerstotheforefrontofthemarketandarebetterequippedtoofferpersonalizedservicestoretaincustomers.
BIGDATACHALLENGESINRETAIL
Duetothechangingnatureofcustomerbuyingbehavior,knowingwheretocollectdataproveschallengingforretailers.Therearemanychannelsthatcustomersuseandoftendatafromthesechannelsareunstructuredwheretraditionaldataanalysiscannoteffectivelyderivevalueandinsights.
Retailersneedadatafirstapproachwithadataarchitecturethatcanhandlethelargevolumeandvarietyofdatafrommultipledisparatesources.
CreatingtheOmnichannelRetailExperience
![Page 2: Creating the Omnichannel Retail Experience · PDF fileshopper demand but are also able to ... effectively derive value and insights. Retailers need a data first approach with ... •](https://reader034.vdocuments.site/reader034/viewer/2022051720/5a7639947f8b9aea3e8d1712/html5/thumbnails/2.jpg)
SASISCERTIFIEDONHDPANDHDF
TheHortonworksCertifiedTechnologyProgramreviewsandcertifiestechnologiesforarchitecturalbestpractices,validatedagainstacomprehensivesuiteofintegrationtestcases,benchmarkedforscaleundervariedworkloadsandcomprehensivelydocumented.
SASOMNICHANNELANALYTICSPOWERSRETAIL
SASwww.sas.com(919)6778000
POWERINGRETAIL
ThecombinedSASandHortonworkssolutionrevolutionizesdifferentareaswithintheretailerincluding:
• Marketing:Geo-locationofacustomer’sjourneyoptimizescustomerlifetimevalue
• Merchandising:Increasedaccuracywhenplanningforproductpromotions
• Sales:Increasedvisibilityintocustomerbuyingpatters
• StoreOperations:Sophisticatedviewofcustomerdemandandbetterriskmitigation
• SupplyChain:Optimizedmanagementofstoreassetsandstock