creating infographics with pizzazz
DESCRIPTION
Infographics are proving to be an excellent form of visual content marketing for businesses. As small and large businesses embrace this trend of marketing without words, infographics have become one of the most effective ways to share your message. Infographics are easy to share on social media networks like Pinterest, Facebook, or Google Plus. Creating effective infographics takes research, time, and patience. This infographic about infographics outlines important elements of creative design including data, branding, color, and size.TRANSCRIPT
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• Need to tell a story• Story must support main idea• Outline data so it can be easily read• Stick to the main idea• Data backed up by established facts
• Theme graphics tell your reader at a glance what knowledge you wish to share.• Reference graphics are capable of making numerous references to keep infographic as word-free as possible
SOURCES • Citing sources gives credibility• Best to cite sources at bottom
http://spyrestudios.com/the-anatomy-of-an-infographic-5-steps-to-create-a-powerful-visual/at is a thesis statement?http://visual.ly/how-create-good-infographichttp://www.searchenginejournal.com/how-to-create-a-great-infographic-interview-pubcon/75345/http://blog.kissmetrics.com/color-psychology/
DATA
SOLUTION
BRANDING
GREAT IDEA
IDEA
PracticalValue
Trigger
Emotional Hook
DEV
ELO
PMEN
T
EXPE
RIE
NC
E
STAT
ISTI
CA
L
BU
SIN
ESS
TEC
HN
OLO
GIE
S
RES
EAR
CH
ENVI
RO
NM
ENT
One main idea Offer conclusions on subject
Without a concise solution you have no story to tell.
FONTSFonts FontsFonts
Fonts
Fonts• Match brands visual approach• Company fonts, logo, tagline, and website
Avoid constraints that impede constructive design
COLOR
GRAPHICS
SIZE
Credible media outlets require sources
• Two primary colors• Third color to accent
YELLOW - Optimistic and youthfulPURPLE - Used to soothe and calmORANGE - AggressiveGREEN - Associated with wealthBLUE - Sensation of trust and securityRED - Energy
Adapt size to preferred viewing platform
StandardMAX
600x
1800
Social Media Recommended Sizes
Google +
Pinterest 600 x Extremely long
403 x 403 2048 x 2048
497 x 373(MAX)
BLOG- WEB-CONTENT-Marketing .com
• Small business web design• Professional blog writing
• Custom graphic design• Infographics
• Facebook coversVisit us online . . .
http://blog-web-content-marketing.com
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