11 tips for creating beautiful infographics

Download 11 Tips for Creating Beautiful Infographics

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  • design@hypothesisgroup.com | www.hypothesisgroup.com

    DISSECT YOUR FAVORITE INFOGRAPHICS.

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    Great typography

    Cutouts interacting with elements

    Variety of graphs

    Relevant visualization

    Simple color palette

    White space

    3 column grid

    Learn by doing! A great way to learn is to study whats been done, what works, and what doesnt work.

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    CLICK TO SEE THE FULL INFOGRAPHIC

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    4 COLUMN3 COLUMN 6 COLUMN

    USE A 3-6 COLUMN GRID.

    MIND THE 5-SECOND RULE.The 5-second rule (no, not the one that lets you eat off the floor) says that you should be able to figure out what somethings about in 5 seconds. Its a good rule for data visualizers and presentation designers alike.

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    Guess what this infographics about?

    USE VARIETY WHEN SHOWING DATA.To keep things interesting, think of creative ways to show information.

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    Check out our Instagram www.instagram.com/hypothesisgroupfor some inspiration

    Spotlighted Key Numbers

    Varying Graph Styles

    Simple Visualization

    STICK TO 3 FONT STYLES.Theres an art to pairing fonts. Using too many different font styles will end up confusing your reader about their meaning and runs the risk of mismatched fonts.

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    SUB HEADINGSClarendon HV BT

    BODY COPYIntropol

    HEADINGSChaparral Pro Light

    PICK A GREAT COLOR PALETTE.

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    Sites with great color inspiration

    RGB: 240, 82, 73 #F05249

    RGB: 150, 150, 152#969698

    RGB: 244, 186, 78#F4BA4E

    RGB: 48, 76, 98#304C62

    RGB: 36, 120, 120# 247878

    RGB: 0, 204, 153# 00CC99

    RGB: 127, 175, 157 #7FAF9D

    RGB: 88, 89, 91#58595B

    RGB: 171, 193, 76#ABC14C

    Choose colors that match the theme of your graphic, but be sure to include enough contrast to help guide readers and make the information pop.

    USE COLOR PURPOSEFULLY TO DRAW ATTENTION.Using bright, high-contrast colors sparingly can make information pop right out at your viewer.

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    WHITE SPACE WASTED SPACE.Letting the information on your graphic breathe will create a more soothing experience and lets the user absorb the information easily.

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    DONT WASTE THE SPACE YOU HAVE.

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    The pie chart in the center of this infographic takes up roughly 20% of the page, but only conveys 4 points of data. What a waste!

    KEEP THE ICON AND ILLUSTRATION STYLES CONSISTENT.

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    Inquiries: design@hypothesisgroup.com

    Web: www.hypothesisgroup.com

    LinkedIn: www.linkedin.com/company/hypothesis-group

    Instagram: www.Instagram.com/hypothesisgroup

    MORE TIPS HERE!

    KNOW YOUR CHART TYPESAND WHEN TO USE THEM.

    BAR CHARTSBest when comparing different categories of things.

    LINE GRAPHSUsed to show change over time.

    PIES & DONUTSBest when showing 2 points of data that sum to 100%. Worst when they have more than 3 divisions.

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    But dont be afraid to break the

    grid!

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    Graphical excellencegives to the viewer the greatest number of ideas in the shortest time withthe smallest space. Edward R. Tufte

    Set up a solid grid before you start building your infographic so your placement of copy, graphics, and charts doesnt look messy and chaotic.

    CONSISTENTTEXTURES

    LINE WEIGHTS

    THE SAME

    MINIMAL COLOR

    SIMPLE SHAPES

    SAME PERSPECTIVE

    THICK OUTLINE

    STYLE

    The orange bubbles explain how the designer was able to achieve a consistent look and feel for the beautiful icons in this infographic.

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