Creating EffectiveCommunication in Our

Association

Deep River Missionary Baptist Association:

One-Day Session –May 7, 2016

First Baptist Siler City

Dr. Ophelia Livingston

Deep River Missionary Baptist Association One-Day Session 1

Effective Leadership RequiresEffective Communication

Leadership is all about the process ofleading others.

This includes the way information isshared, how well others arecommunicated with, and how well themission and vision is kept in front ofthe people.

Deep River Missionary Baptist Association One-Day Session 2

Communication

Two-way process of reaching mutualunderstanding in which participantsnot only exchange information, news,ideas, and feelings but also create andshare meaning.

In general, communication is a meansof connecting people or places.

Deep River Missionary Baptist Association One-Day Session 3

Why Communication?

Communication is a strategicfunction necessary for the successof the mission of Deep RiverMissionary Baptist Association andof Deep River Missionary BaptistUnion.

Deep River Missionary Baptist Association One-Day Session 4

The Responsibility ToCommunicate Is Laid Upon: Every Association Moderator Every Union President Every Officer which holds a position Every Church Every Pastor Every Association Meeting Every Union Meeting Every Auxiliary LeaderDeep River Missionary Baptist Association One-Day Session 5

Technology in CommunicationIs Not Going Away

It is not about technology,but about buildingrelationships.

Deep River Missionary Baptist Association One-Day Session 6

Benefits of Technology InCommunication

Technology enables communication

Technology enables community. Socialmedia is where the younger generation areinteracting. It is the new marketplace

Technology enables discipleship

Technology allow openness: we are able toexpress ourselves more freely.

Deep River Missionary Baptist Association One-Day Session 7

The Message Hasn’t Changed,The Method Has

Deep River Missionary Baptist Association One-Day Session 8

Methods of Communication In aDigital World

Web Technology

Social Media ( Facebook, Twitter,Periscope, Email, YouTube, Blogging)

Texting

Electronic Mail

Newsletter –time consuming

Deep River Missionary Baptist Association One-Day Session 9

Social Media’s Number 1

Deep River Missionary Baptist Association One-Day Session 10

Create A Process For Communicating

The process of communication isimportant because it sets theexpectation for how information isshared.

This process should be structuredenough that those receiving thecommunication can reasonably predicthow and when information will bereceived.

Deep River Missionary Baptist Association One-Day Session 11

Smartphones Nearly two-thirds of Americans

own a smartphone. (April 2015, The Pew

Research Center)

64% of adults own a smartphone

14% of blacks depend on their phonefor Internet usage (The Pew Research Center

12/18-21/2014)

Deep River Missionary Baptist Association One-Day Session 12

Mobile Technology is No.1

There are now more mobile phoneaccounts than humans!

Deep River Missionary Baptist Association One-Day Session 13

State “It” In Writing The Methods ofCommunication That Shall Be Used

Snail Mail, requires stamps

E-mail, requires the Internet

Texting, requires the Internet

Facebook, requires the Internet

Deep River Missionary Baptist Association One-Day Session 14

E-mail E-mail is a great way to communicate with

lots of people efficiently and cost-effectively

Devotional by your pastor

Events/information

Photos/videos

Link to relevant articles/things on yourwebsite.

Deep River Missionary Baptist Association One-Day Session 15

Group Text MessagingThe Best Way to Chat for Groups

1. Gather cellular phone numbers

2. Download the app GroupMe. (Groupme.com)

3. Add the phone numbers in the app

4. Send out one message

Deep River Missionary Baptist Association One-Day Session 16

According to the Pew Research

As of September 2014:

71% of online adults useFacebook

23% of online adults use Twitter

26% use Instagram

28% use Pinterest

28% use LinkedInDeep River Missionary Baptist Association One-Day Session 17

What Should Deep River Use ToCommunicate Information

Show of hands

Email _______________

Text Message ________

Facebook Page _______

Robo Call ___________ (OneCallNow.com)

Phone Call __________

Deep River Missionary Baptist Association One-Day Session 18

Reinforcement

Add information in Church bulletins

Create a flyer to upload to Facebookand then share

Send out E-mails

Send out text messages

Monitor results for 1 year

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Resources

How to set up a group email account http://windows.microsoft.com/en-US/windows-live/groups-group-email

http://email.about.com/od/gmailtips/qt/Set_up_an_Address_Book_Group_for_List_Mailing_in_Gmail.htm

Group Text Messaging Apps http://groupme.com

Robo-Calling

htttp://onecallnow.com

QR Code Generator http://www.qrstuff.com/

Deep River Missionary Baptist Association One-Day Session 20

Are You Ready To Take Advantageof Technology?

Establish a technology or communicationsteam. Start with volunteers, but have adedicated team.

Make sure younger leaders are part of yourcommunications team.

Identify all relevant technology media channelsand train all your leaders on how to use them.

Deep River Missionary Baptist Association One-Day Session 21

QR Code for Slidesharewww.slideshare.net/owlrisk

Deep River Missionary Baptist Association One-Day Session 22