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ADARA private & confidential COVID-19 Travel Impact Analysis Identifying the Inflection Point By Sara Pastor, MD Destinations Europe May 11 th 2020

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Page 1: COVID-19 Travel Impact Analysis - Amazon Web Services · Jan 11 Jan 21 All Traffic To China - Domestic vs Inbound Apr 10 Apr 20 Jan 31 Feb 10 Feb 20 Marl Mar 11 Market . Inbound Domestic

ADARA private & confidential

COVID-19 Travel Impact AnalysisIdentifying the Inflection Point

By Sara Pastor, MD Destinations EuropeMay 11th 2020

Page 2: COVID-19 Travel Impact Analysis - Amazon Web Services · Jan 11 Jan 21 All Traffic To China - Domestic vs Inbound Apr 10 Apr 20 Jan 31 Feb 10 Feb 20 Marl Mar 11 Market . Inbound Domestic

ADARA private & confidential

Middle East trendsOrigin: Global, Hotel & Flight Searches

SEARCHES

Page 3: COVID-19 Travel Impact Analysis - Amazon Web Services · Jan 11 Jan 21 All Traffic To China - Domestic vs Inbound Apr 10 Apr 20 Jan 31 Feb 10 Feb 20 Marl Mar 11 Market . Inbound Domestic

ADARA private & confidential

And some good news… China

Page 4: COVID-19 Travel Impact Analysis - Amazon Web Services · Jan 11 Jan 21 All Traffic To China - Domestic vs Inbound Apr 10 Apr 20 Jan 31 Feb 10 Feb 20 Marl Mar 11 Market . Inbound Domestic

ADARA private & confidential

EMEA trendsOrigin: Global, Hotel Business vs Leisure + Leisure Trip Planning

BOOKINGS

Page 5: COVID-19 Travel Impact Analysis - Amazon Web Services · Jan 11 Jan 21 All Traffic To China - Domestic vs Inbound Apr 10 Apr 20 Jan 31 Feb 10 Feb 20 Marl Mar 11 Market . Inbound Domestic

ADARA private & confidential

Future trendsHotel & Flight Combined Searches in the next weeks

EUROPE MIDDLE EAST

Page 6: COVID-19 Travel Impact Analysis - Amazon Web Services · Jan 11 Jan 21 All Traffic To China - Domestic vs Inbound Apr 10 Apr 20 Jan 31 Feb 10 Feb 20 Marl Mar 11 Market . Inbound Domestic

ADARA private & confidential

Key Indictors to identify the Inflection Point

• Searches & Bookings (Hotel & Flight)

• Historical & Future

• Proximity/Open Borders (short term - micro) vs All International (mid/long term - macro)

• China trends & Covid-19 Trends

• Business/Leisure – Families/Couples/Solos

• Other Indicators: Air Capacity & Security Perception Index

Inflection Point

Page 7: COVID-19 Travel Impact Analysis - Amazon Web Services · Jan 11 Jan 21 All Traffic To China - Domestic vs Inbound Apr 10 Apr 20 Jan 31 Feb 10 Feb 20 Marl Mar 11 Market . Inbound Domestic

Sara Pastor• Managing Director, Destinations EMEA

• Email: [email protected]

• https://www.linkedin.com/in/sarapastor/

ADARA private & confidential

http://adara.com

https://www.linkedin.com/in/sarapastor/

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