coversure annual conference 2016 sponsorship opportunities

All concepts, ideas and intellectual copyrightBrandex (Europe) Limited 2015

Coversure InsuranceConference Programme 2016

Conference brochure sponsored by

COVERSURE CONFERENCE & EXHIBITION 2016

On the road with Coversure...

...since 1986

11 – 13 March 2016

02

The agenda 3

Chairman welcome 4

Our people 6

Our offices 9

Delegates 14

Exhibition floorplan 22

10:00am – 11:30am Coversure Insurance Services Conference (Coversure Franchise Holders & Staff) Players’ Suite (Ground Floor)

11:30am – 3:00pm Exhibition The Ballroom (First Floor)

11:30am – 3:00pm PR Shots Toto Room (First Floor)

12:00pm – 12:20pm Marketing Workshop Dorothy Room (First Floor)

12:20pm – 2:00pm Buffet Lunch Yellow Brick Road (First Floor)

2:00pm – 2:20pm Marketing Workshop Dorothy Room (First Floor)

3:00pm – 4:30pm Coversure Insurance Services Conference (Coversure Franchise Holders & Staff) Players’ Suite (Ground Floor)

4:30pm PR Shots Toto Room (First Floor)

6:30pm Pre-dinner Drinks Reception sponsored by Ageas Yellow Brick Road (First Floor)

7:30pm Dinner & Awards with Celebrity Guest Host The Ballroom (First Floor)

10:30pm – 1:00am Band & Disco sponsored by Gresham The Ballroom (First Floor)

11:00pm – 1:00am Casino Yellow Brick Road (First Floor)

1:00am Late Night Buffet Yellow Brick Road (First Floor)

the agendacontents

03

Cover

Contents & agenda

Sponsorship Prospectus


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Contents

Introduction ............................................................................................................................................ 3

Key facts about Coversure ...................................................................................................................... 4

Who attends?.......................................................................................................................................... 4

Key features for 2016.............................................................................................................................. 5

Sample conference agenda.....................................................................................................................6

Previous sponsors include: ..................................................................................................................... 7

Why sponsor? ......................................................................................................................................... 7

Sponsorship opportunities available....................................................................................................... 8

. 11

About the Coversure Conference 2016................................................................................................... 3

Additional branding opportunities .........................................................................................................

13 Contact us: ............................................................................................................................................. .


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Introduction

Coversure’s Annual Conference continues to expand with more than 70% of decision makers and influencers from our franchisees in attendance at the 2015 event. In 2016 we will build on this success with more than 400 guests expected and an exciting mix of speakers including our keynote speaker Geoff Burch, an internationally acknowledged authority on sales and customers who will talk on driving the business forward to maximise profits.

We are delighted to be celebrating our 30th birthday in 2016 and this will be incorporated within our event theme – “On the Road with Coversure”. The theme reflects how we are initiating innovation and change to help drive your business forward and we would love you to join us in our journey. There are many opportunities to network with our franchisees over the course of the conference – including the exhibition showcase on Saturday morning, throughout the networking buffet lunch, during the Gala Dinner and Industry Awards evening and over breakfast on Sunday morning before our guests depart.

We have also expanded our sponsorship packages for 2016 to offer even more branding exposure to our key partners, as well as increased networking opportunities to provide even greater value for those who participate.

We hope that you like the new packages and look forward to discussing the opportunities with you in more depth.

The Coversure Events Team

About the Coversure Conference 2016

The Coversure Annual Conference 2016 is a one day conference, exhibition and evening awards dinner held at the Doubletree Milton Keynes on Saturday 11 March. Seen as the highlight in the Coversure calendar for all of our franchisees, it is the must attend event of the year and attracts in the region of 400 guests. Highlights of the agenda include keynote presentations, guest speakers, marketing workshops and the opportunity to network and meet with our sponsoring partners within the exhibition.

The Coversure Annual Conference 2015 – “Coversure - The musical”

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Key facts about Coversure

Coversure has grown at an incredible rate over the past 30 years and in particular the last 2, as you will see from the information and graph below:

Here are some key points to note:

94 offices in England and Wales Average size of an office is now over £1m Attracting excellent new franchisees Rolling 12 month GWP up by £10m in 18 months Sustained growth (graph below)

Who attends?

The audience is made up of the following key attendees:

Coversure Directors including:

Mark Martin John Bob Kevin Nigel Coverdale Taylor Hooper Darling Sinclair Taylor

Representatives/owners from almost all of the franchisees

Representatives from all the parts of the business (products, franchise support, marketing,

accounts, HR, compliance)

Our key partners

Coversure teams

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Key features for 2016

We are delighted to confirm 2 key guests for 2016 who will help bring our programme to life.

Keynote guest speaker at the afternoon conference – Geoff Burch

An internationally acknowledged authority on sales and customers, Geoff Burch was voted 'Business Communicator of the Year' by the UK Speechwriters' Guild and is considered to be one of Europe's most exciting and motivational business experts.

He presented BBC2's “All Over the Shop” programme where he helped small businesses up and down the country to survive and thrive and has also contributed to many radio programmes. Known on the circuit as one of the most original sales coaches in the UK with a unique and refreshing outlook on customer care, Geoff will be bringing his wealth of experience in selling and developing customer loyalty to bear when he delivers our keynote address this March.

Evening comedy act – to be revealed on the night!

As a key feature of the Saturday evening entertainment we are delighted to have confirmed one of comedy’s biggest names who will be revealed only on the night. Previous guests have included Jo Brand and Hugh Dennis, so you can rest assured that the latest act will be sure to bring the house down!

Saturday evening – “London Soul”

The evening wouldn’t be complete without the opportunity to dance the night away and this year

will be no exception. We are delighted to confirm that “London Soul” will be with us once again to

get everyone in the party mood.

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Sample conference agenda

The conference agenda has been designed to deliver the Coversure vision in 2016 and beyond, with a number of educational workshops for our franchisees to gain knowledge that will help them to build their business strategy and maximise growth for 2016.

We see our sponsoring and exhibiting partners as critical to the success of this programme and it is for this reason that the exhibition remains open all morning with a dedicated timeslot allocated within the agenda for our franchisees to visit the exhibition and network. Below is an initial outline agenda for 2016.

08:30 - 10:00

Refreshments and breakfast

10:00 - 13:00

Exhibition open (ballroom and foyer)

10:30 - 12:00

Marketing workshops

10:00 - 13:00

Insurer meetings

10:00 - 12:00

Press shots

12:00 - 13:45

Lunch in the restaurant

14:00 - 17:00

Coversure conference

18:30 - 19:30

Pre-dinner drinks reception (ballroom foyer)

19:30 - 21:30

Dinner (ballroom)

21:30 - 22:00

Comedy act

22:00 - 22:30

Awards ceremony

22:30 - 01:00

Band and other entertainment

01:00

Late night snacks

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Previous sponsors include:

Why sponsor?

With the support of our key partners and guest speakers, the Coversure Annual Conference is buzzing with guests keen to hear the latest Coversure updates and to gain the most up-to-date industry knowledge so that they can drive their businesses to new heights of success. As a sponsor you will benefit from the following:

The opportunity to engage with our franchisees, all of whom are decision makers

and potential customers for your business.

The chance to leverage 100s of decision makers all in one place to maximise one-to-one sales

meetings.

The ability to increase your brand awareness amongst the key target audience.

The opportunity to educate franchisees on your latest product offerings to increase sales and

uncover new business opportunities.

The chance to develop potential partnerships.

The chance to demonstrate your support of the Coversure brand and our partnership.

The time to network and catch up with your industry peers.

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Sponsorship opportunities available

We are delighted to present our sponsorship packages for 2016 which have been developed and enhanced on previous years to provide greater branding opportunities pre-event, onsite and post- event to maximise the value gained for our sponsors. The table below highlights the key deliverables with further descriptions on individual hospitality/branding options below.

Description Platinum Gold Silver Exhibition

Maximum available (1) (5) (4) only

Choose 1 value-added hospitality/branding

opportunity from the list overleaf.

x x

In advance of the event

Logo placement on pre-event promotion –

digital & print (deadline dependent)

x

Individual banner ad on the Coversure Annual

Conference 2016 website

x x

Logo placement on the home page of

Coversure Conference website on a rotating

banner with other sponsors

x x

Company profile on exhibitor pages of

Coversure Annual Conference website and

within the conference brochure handed to

attendees at the event.

150 word 150 word 100 word 50 word company company company company overview, overview, url overview, url overview, url url link and link and link and link and contact details contact contact contact

details details details During the event

Logo placement* at the venue x

10 frosted decals of your logo on windows

around the expo.

x x x

Your logo included on balloons within Awards

Dinner

x x

Your logo included on steps leading to the

conference

x x x

2.5m x 2m presence within the exhibition floor x

1.5m x 1.5m presence within the exhibition

floor

x x x

Full page advertisement in conference brochure x x

Option to add a gift for attendees in delegate

bag

Lead acquisition tool to scan attendees and

receive data

1 1 1 1

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Description Platinum Gold Silver Exhibition

Maximum available (1) (5) (4) only

After the event

Logo placement on the thank you emails sent

to attendees

x

Logo placement on event feedback survey x x

Opt-in delegate list post event x x

Data collected from lead acquisition tools

COST QUOTED EXCLUDING VAT: £8,000 £4,500 £2,500 £600

The following items are available to Platinum and Gold sponsors only as a complimentary value-add within the sponsorship packages.

Platinum Sponsorship package (available to one organisation)

Coversure Industry Awards

Regular attendees at the conference will know that the Coversure Industry Awards ceremony is one of the most popular features of the event. Nominations for the awards will be invited from within Coversure and our partner insurers with a total of 14 awards given.

As a Platinum sponsor, in addition to the items already listed - you will gain the following benefits:

Choose an office to win an award – the “Your Name” Award – for the most inspirational

Coversure office. You can then present the award so keeping your brand’s name at the

front of the minds of our highest achievers in the run up to, during and after the event.

PR opportunities within local, national and industry press as the Platinum sponsor of the

awards

Logo inclusion on menus placed on every table at the dinner – a great way to have your

brand seen by every attendee

Logo inclusion on place cards at the dinner

Logo inclusion on holding slides within the conference programme and Industry Awards

Full page editorial within the conference brochure

The Coversure Awards will include:

The “Your Name” Award – most inspirational Coversure office

Business Expert

Compliance Award

Broker of the Year

Fastest Growing Office

New Broker of the Year

Franchise of the Year

Community Broker of the Year

Customer Service Award

Insurer of the Year

Lifetime Achievement Award

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Gold Sponsorship Packages (available to 5 organisations)

Option 1: Pre-dinner drinks reception

The pre-dinner drinks reception is the place where guests congregate in preparation for the Industry Awards dinner. There is always a great atmosphere and many of the guests are excited in anticipation of winning an award so it’s a perfect time to raise your brand awareness amongst the group. As a Gold sponsor of the pre-dinner drinks in addition to the items already listed - you will gain the following benefits:

Logo inclusion on “tent cards” at each drinks station highlighting your Gold sponsorship and

support

Full page advertisement space in the conference brochure

Logo inclusion on holding slides within the conference programme

Logo inclusion on branded napkins available with the drinks

Option 2: Evening entertainment

This year’s headline act will be a very well-known comedian who is set to entertain the group with his hilarious set. For the past 3 years we have had a guest comedian and it has been extremely well received by all. In addition a band will play late into the evening. As a Gold sponsor of the evening entertainment in addition to the items already listed you will gain the following benefits:

Chance to have the guest appear in a photo with your team

Official “thank you to our sponsor” from the star at the beginning of their set providing a

fantastic branding opportunity for your organisation

Official “thank you to our sponsor” by the live band at the start of their set



Logo inclusion as sponsor of the evening entertainment within the official running order in

the conference programme and on the evening

Option 3: Refreshment breaks throughout the conference

The conference programme is designed to include lots of networking opportunities for franchisees and partners alike. As a result the agenda includes regular refreshment breaks for the duration of the event.

As a Gold sponsor of the refreshment breaks in addition to the items already listed you will gain the following benefits:

Logo inclusion on “tent cards” at each refreshment station highlighting your Gold

sponsorship and support



Logo inclusion on branded napkins available with refreshments

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Option 4: Lunch

The conference lunch is a great networking opportunity for all guests and a wonderful way to increase brand awareness amongst your target audience. As a Gold sponsor of the lunch in addition to the items already listed - you will gain the following benefits:

Logo inclusion on menu cards at each lunch station highlighting your Gold sponsorship and

support



Logo inclusion on branded napkins available with lunch

Option 5 Registration sponsor

Registration is the very first touch point for every guest and as such a fantastic opportunity to raise brand awareness at the very start of the conference to ensure that your organisation is at the forefront of the audience’s minds. As a Gold sponsor of the registration in addition to the items already listed, you will gain the following benefits:

Logo inclusion on signage within the main registration area highlighting your Gold

sponsorship and support

Logo inclusion on lanyards in conjunction with the Coversure logo which will be given to

every guest with their badge to wear throughout the event ensuring that you logo is highly

visible throughout



Exhibition Floorplan

A copy of the exhibition floorplan will be available shortly and positions will be allocated on a first come first served basis.

Additional branding opportunities

In addition to the sponsorship packages already described, please find to follow some additional branding opportunities to ensure you maximise your time at the conference.

Casino Tables £1,000

In addition to the comedy set and live band, the casino tables are always a huge hit with every attendee. As the official sponsor of the casino tables you will have your logo included on chips handed out to all attendees as well as inclusion within printed material as the official sponsor of the casino tables – a great way to raise your brand awareness on the night.

Press Shots £750

Every year franchisees have the opportunity to update their press shots, which is a valuable tool in promoting their business. We’ve all seen the holiday shots on LinkedIn…

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Conference bag insert open to all

Attendees love a good delegate bag. All sponsors have the opportunity to provide us with a promotional item for the conference bag which will be handed to all delegates at the event. This is an excellent way to promote your business, particularly if it is a memorable or useful item (approx. 400 bags tbc).

Advertising Space in Conference Brochure

Full Page £550

Half Page advert £440

Quarter Page advert £330

NB: All prices are quoted excluding VAT which will be applied at the prevailing rate.

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Contact us:

For further information, or to confirm your sponsorship package please contact our event partners Outsourced Events on the following details:

Denise Sharpe

Outsourced Events Ltd, Barley Mow Centre, 10, Barley Mow Passage, Chiswick, London, W4 4PH

Email: [email protected] Tel: 0208 995 9495 Mob: 07712 890804

mailto:[email protected]

coversure annual conference 2016 sponsorship opportunities

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