couponraja marketing report2016 · 3 what5wastheproblem? about problem...
TRANSCRIPT
CouponRajaMarketing
Report 2016-‐Marketing Automation
by Wigzo
www.wigzo.com
2
ABOUT
One of the best couponing websites of India, Couponraja provides its visitors and members the latest coupon codes promotional codes from leading retailers/ merchants in the country. Couponraja works with 1000s of retailers to collate the latest offers that helps save audience some money.
3
WHAT WAS THE PROBLEM?
ABOUTPROBLEM
•Vanilla and Generic Notifications was affecting their opt-‐ins numbers.• Low Engagement Rates, Unsubscribe rate was higher and CTRs on notifications was minimal.
Low Opt-‐in Low Engagement Rate High UnsubscribeLow CTRs on Notification
4
SOLUTION
Auto segmentations of Subscribers and Behavioral Automation.Wigzo provided couponraja with Auto segmentations of subscribers and behavioral automation. Auto Segmentation was such that users visiting Paytm's page started receiving Paytm offers and similarly other segments for other shops
Triggered Notifications
Using triggers, they were able to send response notifications at certain specific times.
Dynamic Content
Dynamic content in notification allowed Couponraja save ample time as they didn’t have to create 14-‐15 different campaigns.
5
RESULTS
13%Uplift from vanilla Notification.
10%Average Opt-‐in Rate
Last browsed allowed them to send relevant communication.
2 mnNotifications Read
6.76%Average CTC
www.wigzo.com
The best marketing doesn't feel like marketingIts more about interaction and engagement
-‐ Make the prospect a happy buyer -‐