country: mexico consultants in food – trade – marketing - communications -tips on how to do...
TRANSCRIPT
Country: MexicoCountry: Mexico
CONSULTANTS IN FOOD – TRADE – MARKETING - COMMUNICATIONS
-Tips on how to do business in Mexico-Tips on how to do business in Mexico
-Market and Product Trends-Market and Product Trends
-Food Export market activities and -Food Export market activities and servicesservices
Tips to do business in Mexico
Business relationships are usually very formal.
When having an appointment, don’t be late
Find out if your counterpart speaks English (interpreter)
Before attending your appointment confirm its taking place
Sorry no,inglich, meEspañol only
Tips to do business in Mexico
• Be prepared to fax quotes or information, translated in Spanish (The language is one of the biggest business killers)
• Always confirm your communications (fax, email) have gone through
• When placing a call to your buyer, let the receptionist know you are calling long distance for a quick connection
Mr. Ron Smithfrom PP Foods
Tips to do business in Mexico Quote with the correct incoterm to the
closest border or the requested city While doing a product presentation, make
sure you are able to give some pricing…
TEXAS
Tips to do business in Mexico
•Buyers that don’t see pricing, usually consider their appointment a waste of their time (specially supermarket buyers) •If pricing is impossible to bring with you, try to quote as soon as possible and commit to a date
$ 17.99FOB Laredo
Tips to do business in Mexico
FREDERALEXPRESS
When sending documents: Dont use regular mail Use always a courier DHL,
UPS Fedex etc. When sending samples: Use a forwarding company or a
courier. However, make sure you have the right documents before sending your samples
MEXICAN MAIL
Tips to do business in Mexico
Breakfast works great for quick business meetings
Lunch business meetings are pleasant but long. Might take hours if alcohol is involved. Good opportunity to meet your client.
Beso (Kiss) or Abrazo (Hug) are cultural greeting or good bye gestures amongst Mexican Business Relations
Tips to do business in Mexico
•Mexicans have a difficulty to say “NO” in general. They want to be very comforting.•Lack of assertiveness creates problems and misunderstandings.•If you don’t hear from your buyer after following up twice, he might not be interested in your product•Be always prepared for these
situations
Country: MexicoCountry: Mexico
CONSULTANTS IN FOOD – TRADE – MARKETING - COMMUNICATIONS
-Market and Product Opportunities- -Market and Product Opportunities- TrendsTrends
Changes in the Eating HabitsChanges in the Eating Habits
Fast & convenient More women working outside of home, at all income levels “Lite”, natural, and healthier foods are a current trend,
particularly among urban, women and families too But the snack and processed
foods consumption is still rising
Food product potential in Food product potential in different age segments:different age segments:Source: Nielsen 2007 Study
Mexican consumers love novelty Mexican consumers love novelty items and all the classic items and all the classic
munchiesmunchies
Country: MexicoCountry: Mexico
CONSULTANTS IN FOOD – TRADE – MARKETING - COMMUNICATIONS
-Food Export market activities and -Food Export market activities and servicesservices
Activities and Services offer Activities and Services offer from Food Export MW or NE to from Food Export MW or NE to companies:companies:
•Focused Trade MissionsFocused Trade Missions
•Food Show Plus ! Value added Food Show Plus ! Value added services for International services for International Trade Trade Show participationShow participation
•Market Builder ServicesMarket Builder Services
Focused Missions to MexicoFocused Missions to Mexico Food Ingredients Retail Segment Convenience Stores Food Service Private Label Northern Market (Nov 08)
Include: Briefs, BusinessMeetings, importation samples,Table top show, generic brochureStore or segment tour visits, i.e.Supermarket, bakeries etc.
Food Show Plus ServicesFood Show Plus Services
Consist in added value services to facilitate companies their participation in trade shows: Services include:
Interpreter or demo-chef girl for days of show. Translation of one page brochure and inclusion
in generic Spanish brochure In some cases, business meetings Breakfast Seminar Assistance before and during the show MARKET BUILDER (to be explained)
Food Show Plus ServicesFood Show Plus ServicesANTAD ShowANTAD Show
National Retailers Association Show.
The largest food show in Mexico
Takes place in Guadalajara, Mexico
Supermarket buyers, importers and distributors attend the show
An important show to consider
Date: March of every year
Food Show Plus ServicesFood Show Plus ServicesAlimentaria Trade ShowAlimentaria Trade Show
Takes place in Mexico City Focused to Food Service
and Retail Much Smaller show than
ANTAD but important because it takes place Mexico City
Very oriented to gourmet and fancy food segments
Many international pavilions participate
Date: June every year
Exphotel Trade Show Exphotel Trade Show
Date: June every year
Takes place in the Cancun and Yucatan Peninsula area.
This show is 100% Food Service oriented
It’s a regional show serving the most important tourist area in Mexico
The show has been around for more than 12 years
Good show for Foodservice business
Abastur Trade ShowAbastur Trade Show
Date: Sept-Oct every year
Takes place in Mexico City The largest Food Service Show in Mexico with a National reach
US pavilion coordinated The best Food Service
Show in Mexico About 1/3 the size of the
ANTAD show
Market Builder ServicesMarket Builder Services
Store Checks Import Analysis Distributor Referral Importer´s List
In Market AssistanceLabeling SeminarBusiness MeetingsSupermarket tour
THANK YOUTHANK YOUPresentation available for download at: www.marketingsolutionsfirm.com/download.htm
Raul Caballero, Violeta PicazzoFood Export MW-NE,Tel. (01152555) 362-7407, Fax. [email protected] [email protected]