country branding€¦ · country branding how to be more than 1/250? by vasily dubeykovskiy. 4th...
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Country brandingHow to be more tHan 1/250?
by Vasily DubeykoVskiy. 4th november 2016, wCFD Istanbul
Country logos
branDIng vs Image
How many CountrIes?
Country rankIng
Country CommunICatIon moDel
Currentconsumers
Potential consumers
AWARENESS
Quantity
All c
onsu
mer
s
Quality Interest
IMAGE ENGAGEMENT
global events
Comms Controllability Vs # oF stakeholDers
Controllability oF CommuniCations
# oF stakeholDers
product Corporation place
PlaCe branD management
Naturally, our achievemeNts caNNot be aNalyzed separately from our couNtry’s iNterNatioNal success”
branDs InterDePenDenCe
Turkish Airlines CEO
“
tHe future oF plaCe branD CommuniCation
1
2
place brand is the idea that: - is relevant to the place identity - unites all inhabitants
each stakeholder becomes a touch point for the place brand.
Future For PlaCe branDIng
be globally loCal
thiNk locally act globally
Country branD CHallenge
Ceo Citybranding, russia
Vasily dubeykoVskiy
[email protected]+7 (925) 011 02 54
vk.com/ citybranding.ru
ContaCt
fb.com/ brand4city
youtube.com/ citybrand
@citybranding
slideshare.net/ citybranding
@brandCity