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Country brandingHow to be more tHan 1/250?
by Vasily DubeykoVskiy. 4th november 2016, wCFD Istanbul
![Page 2: Country branding€¦ · Country branding How to be more tHan 1/250? by Vasily DubeykoVskiy. 4th november 2016, wCFD Istanbul](https://reader035.vdocuments.site/reader035/viewer/2022070922/5fba4248356ac562ad7c3216/html5/thumbnails/2.jpg)
Country logos
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branDIng vs Image
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How many CountrIes?
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Country rankIng
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Country CommunICatIon moDel
Currentconsumers
Potential consumers
AWARENESS
Quantity
All c
onsu
mer
s
Quality Interest
IMAGE ENGAGEMENT
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global events
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Comms Controllability Vs # oF stakeholDers
Controllability oF CommuniCations
# oF stakeholDers
product Corporation place
PlaCe branD management
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Naturally, our achievemeNts caNNot be aNalyzed separately from our couNtry’s iNterNatioNal success”
branDs InterDePenDenCe
Turkish Airlines CEO
“
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tHe future oF plaCe branD CommuniCation
1
2
place brand is the idea that: - is relevant to the place identity - unites all inhabitants
each stakeholder becomes a touch point for the place brand.
Future For PlaCe branDIng
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be globally loCal
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thiNk locally act globally
Country branD CHallenge
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Ceo Citybranding, russia
Vasily dubeykoVskiy
[email protected]+7 (925) 011 02 54
vk.com/ citybranding.ru
ContaCt
fb.com/ brand4city
youtube.com/ citybrand
@citybranding
slideshare.net/ citybranding
@brandCity