branding guidelines for hosts - colombia€¦ · such as the country or event year. country logo...

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Global Entrepreneurship WeekBranding Guidelines for Hosts

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For one week, millions of young people around the world will join a growing movement to

generate new ideas and to seek better ways of doing things. Countries across six

continents are coming together to celebrate Global Entrepreneurship Week, an initiative

to inspire young people to embrace innovation, imagination and creativity. To think big.

To turn their ideas into reality. To make their mark.

Each November, Global Entrepreneurship Week connects young people everywhere

through local, national and global activities designed to help them explore their potential

as self-starters and innovators. Students, educators, entrepreneurs, business leaders,

employees, non-profit leaders, government officials and many others will participate in a

range of activities, from online to face-to-face, and from large-scale competitions and

events to networking gatherings.

Through this initiative, the next generation of entrepreneurs will be inspired and can

emerge. In doing so, they will begin to acquire the knowledge, skills and networks

needed to grow innovative, sustainable enterprises that have a positive impact on their

lives, their families and communities.


Our Vision

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Global Entrepreneurship Week will seek to

Inspire:

Introduce the notion of enterprising behavior to as many young people under the age of

30 who otherwise might no have considered it as a path in their life

Connect:

Network young people across national boundaries in a global effort to find new ideas at

the intersection of cultures and disciplines

Mentor:

Enlist active and inspirational entrepreneurs around the world to coach and mentor the

next generation of enterprise talent as they pursue their entrepreneurial dreams

Engage:

To inform opinion leaders and policy makers that entrepreneurship is central to a nation’s

economic health and culture and to provide different nations with the opportunity to learn

from each other on entrepreneurial policy and practice.


Our Objectives

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The Basics

Our LogoThe Global Entrepreneurship Week ‘compass’represents the intersections of ideas, cultures,

information, people and places.

The array of vibrant colors that radiate out through

the circular band give a sense of diversity, variety

and optimism. The full color spectrum also

symbolizes the inclusive international reach of

Global Entrepreneurship Week.

The logo represents a navigator providing direction

and guidance. The nature and language of the

information can be altered according to purpose

using a range of different ‘typographic spokes’. This

provides flexibility and ensures the compass appears

consistently across a range of applications.

The rounded typeface adds a human, tactile element

which, when used in combination with color, results

in a dynamic, energetic logo.

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The tagline for Global Entrepreneurship Week is ‘unleashing ideas.’

In written form, the tagline can be translated to the native language for that

country. The translation does not have to be direct, it is more important to find

a corresponding expression that essentially means the same. Verbs like

‘releasing’ or ‘setting free’ are common enough and appear in every

language and will provide suitable alternatives to ‘unleashing ideas’.

unleashing ideas

The Basics

Our Tagline

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The Basics

Our Domain & WebsiteThe domain for the Global Entrepreneurship Week website is unleashingideas.org. This

website will serve as a central source for information about the initiative, including

highlights from participating countries.

Promoting the global domainHosts are allowed to use and promote their own country domain (e.g.

www.tiresuasideiasdopapel.org.br in Brazil) as the main point of entry on all marketing

materials as long as they agree to prominently promote the global domain –

unleashingideas.org – in a similar fashion. In these cases, the global domain should be

no smaller than two-thirds (66%) of the font size used for the country domain. For

example, if the country domain appears as Vag Rounded 18 point, the global domain

should be no smaller than 12 point.

unleashingideas.org

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The Basics

Our Fonts: PrimaryThe primary font is Vag Rounded.

This font is to be used for the creation of

all hard copy print files.

Never apply effects such as drop shadows,

blurs and outlines to any typeface.

This is a rounded typeface that is both

friendly, contemporary and legible. This fits

with the forward thinking optimism of the

‘Global Entrepreneurship Week’ brand.

Vag Rounded is available for purchase from

www.linotype.com/1571/vag-family.html

http://www.linotype.com/1571/vag-family.html



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The alternative fonts are Helvetica or Arial.

These fonts are to be used when distributing

electronic files since Vag Rounded (which is not

a common font) will not display correctly on

computers without the font files installed.

Helvetica and Arial are the two most common

fonts and very similar to one another to an

untrained eye.

The Basics

Our Fonts: Alternatives

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The Basics

Our ColorsThe ‘compass’ is made up of a band of colors. Here you will find a breakdown of the

color values for both CMYK (print) and RGB (on-screen). The final color value is a dark

gray used in the wordmark.

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Treating Our Logo

Primary LogoPrimary Logo

The primary version of the Global Entrepreneurship Week

logo contains three spokes. This is the primary version of

the Global Entrepreneurship Week logo; in CMYK for

print applications, RGB for screen based applications and

a grayscale version of the logo.

Translating the Primary Logo

You may translate “Global Entrepreneurship Week” to

promote the global initiative in your own language.

See the example from Brazil on the right.

Primary global logo

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Treating Our Logo

Secondary Logo: CountryThe secondary versions of the ‘Global Entrepreneurship

Week’ logo contains four spokes with additional information

such as the country or event year.

Country logo (English)

Guidelines for treating your country logo:

• Add your country name to a fourth spoke to create your country’s

logo

• Country may fall on the right hand side of the logo

• We recommend that the country is colored in the national color

• The name of the country is uppercase

• When it is necessary to add a year this is done by adding ‘09’ to

the end of the country

• Do not add anymore spokes

Allowable variations:

• This version too may be translated (see example on right)

• You may substitute your country web domain or not use one

• Moving the fifth spoke to the right-hand side of the logo is

acceptable

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Treating Our Logo

Adding Additional InformationAs time comes closer to ‘the Week’ it may become necessary to add additional

information. This page shows examples of how this is achieved.

The line protects our logo from the additional info and we now have four lines to add

extra information. The top two lines always say ‘Global Entrepreneurship Week’ the

next two lines can be adapted to add information such as city, date, venue and event

title.

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Treating Our Logo

Incorrect Usage1. Do not distort the logo

2. Do not reproduce the logo in

outlines

3. Do not fill the logo with a photo (although you may fill the compass on its

own as a separate design element)

4. Do not place over a busy area of

an image

5. Do not rotate the logo (except when following minimum size

standards – see p.13)

6. Do not change the colors of the

logo

7. Do not use the logo without text (or

any portion) unless it appears in

conjunction with the primary logo

8. Do not add a sixth spoke to the

logo

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A number of Hosts have either already

created or at least considered launching a

year-round national campaign to promote

entrepreneurship – featuring Global

Entrepreneurship Week.

For those who have not already launched

a year-round campaign, we strongly

encourage you to consider adopting the

compass and branding of the Week to

help strengthen our growing ‘Unleashing

Ideas’ network.

Please consider the following options (see

the following slide for examples):

Co-branding

National Campaigns

1. Translate ‘Unleashing Ideas’ into your

language and use it with the compass

2. Use “Global Entrepreneurship Week /

[Country]” as the year-round name

3. Use another name with the compass

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For those Hosts who have already launched and branded a year-round campaign, we

encourage you to incorporate the compass into your brand. Regardless, it is vitally

important that you at least recognize all activities during Global Entrepreneurship Week in

your country with the official logo.

Co-branding

National Campaigns

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Global Entrepreneurship Week has

identified a handful of Official Activities that

it will promote to all Hosts in more than 75

countries. The global planning team has

guides & promotional material templates

available to enable Hosts to organize these

activities in their country.

In order to replicate these activities in your

country, you must use the guides and

promotional materials provided by the

global planning team -- allowing for

translation and customization. Global

Founders and Global Sponsor should

never be removed.

Co-branding

Official Activities

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Global Entrepreneurship Week will

recognize a select number of events

around the world that align with its vision

and objectives as Featured Events.

These Featured Events will be promoted to

an extensive network of thousands of

organizations and millions of people in

more than 75 countries that participate in

the Week.

In return, it is expected that these events

be co-branded to create an immediate

visual link to Global Entrepreneurship

Week.

The following slides present four primary

options for co-branding these events.

Co-branding

Featured Events

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Option 3:

Incorporate the compass (or a portion of it) into your existing logo and brand.

Co-branding

Featured Events

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While Enterprise UK closed its doors in April 2011,

we intend to recognize its contribution in helping

launch and grow Global Entrepreneurship Week

through its first three years.

You no longer should include the Enterprise UK (or

Make Your Mark) logo on your national GEW

materials. However, you may include language in the

description of your campaign similar to that used in

the 2010 Impact Report.

Host, Founder & Sponsor Logos

History

Global Entrepreneurship Week, launched in

2007 by Carl Schramm, President and CEO of

the Kauffman Foundation, and Gordon Brown,

former Prime Minister of the United Kingdom,

was expanded into 100 countries in just 36

months by the Public Forum Institute in

Washington, DC, and Enterprise UK in London

with financial support from the UK

Department for Business, Innovation and

Skills.

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Photographic images should always be of a professional quality. They should be

engaging and uncluttered with areas for placing type.

The themes of the photography should be metaphorical evoking the spirit of Global

Entrepreneurship Week.

Design Tips

Photography

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All communication needs to reflect the

strength and confidence of the brand.

Type is an important tool in achieving

this.

Designs should be bold and avoid using

any unnecessary elements that may

cause distraction. Clean minimal design

Is elegant, professional, & harmonic.

Design Tips

Typography

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Branding Questions:

Said Martinez

[email protected]

Mark Marich

[email protected]

General Information:

Brenden Chaney

[email protected]

If you do not already have a design firm and need technical assistance,

we recommend the following:

Blacktop Creative: www.blacktopcreative.com

Why Not Associates: www.whynotassociates.com

Contact Information

mailto:[email protected]



http://www.blacktopcreative.com/

http://www.whynotassociates.com/

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Global Entrepreneurship WeekBranding Guidelines

branding guidelines for hosts - colombia€¦ · such as the country or event year. country logo...

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