newcastle university logo guidelines
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Newcastle University logo guidelines
October 2018
Redrawn logo
Newcastle University’s logo has been redrawn to strengthen our digital presence and online user experience. The new digital first logo reproduces more clearly across print, on our digital channels and at small sizes.
Logo artwork – available in, CMYK, RGB and Spot Colours
Full colour logoA full colour version of the logo (corporate red and blue) for use on a white/light background.
The Newcastle University logo should be requested from Brand Support at [email protected]
Four versions of the logo are available:
Logo artwork – available in, CMYK, RGB and Spot Colours
Full colour reversed logoA full colour version featuring a white keyline around the crest and white text for use on a coloured background.
Single colour logoA single colour version for use on a light/white background which may be used in any colour other than white. This version should be used with care to ensure the elements of the crest are displaying correctly. Advice should be sought from Brand Support on the use of this particular logo.
Logo artwork – available in, CMYK, RGB and Spot Colours
Single colour reversed logoA single colour version featuring a white keyline around the crest and white text for use on a coloured background. This version should be used with care to ensure the elements of the crest are displaying correctly. Advice should be sought from Brand Support on the use of this particular logo.
Logo artwork – available in, CMYK, RGB and Spot Colours
Logo positioning and minimum size
Recommended minimum sizeThe logo has been developed to ensure that it is always visible and impactful. To ensure this legibility the recommended minimum size for the logo is 30mm across the width of the logo.
30mm
Logo positioning and minimum size
Logo exclusion zoneThe logo must always have a clear space, an exclusion zone, around it as shown to ensure clarity. The space is the height of the ‘e’ in Newcastle.
Digital and social media usage
Digital channelsThe Newcastle University logo has been redrawn to improve its use across our digital platforms and mobile responsive sites.
Where the logo is greater than 35 pixels, the full logo – featuring crest and text – should be used.Where the logo is less than 35 pixels, a ‘filled in’ version of the full colour crest only should be used. This is also available with a white keyline around the crest for use on a coloured background.
NB the logo should not be presented in a box – the rectangular colour background is only used to illustrate how the logo will look on a colour background.
>35px
>35px
<35px
<35px
Digital and social media usage
Logo display on University website The full logo is used on the University’s mobile responsive website in desktop and tablet view. The crest only appears on the mobile view.
New assets – social media icon
Social media accounts The crest only has been developed for the profile images on the University’s social media accounts. This replaces all existing profile icons to ensure brand consistency and recognition across all channels. The logo for digital channels and social media accounts should be requested from our Digital Marketing and Social Media team at [email protected]
Social media icon
The new crest only icon has been designed to automatically fit the profile images of all social media networks.
It does not require resizing or manipulation and should not be altered in any way.
If you have any difficulties using the crest only icon please contact [email protected]