Countering India’s Voting Apathy

We communicate. People listen.

India goes to the polls in

April – May 2009

The most populous democracy with over

700 million eligible voters

Yet, voter turnout at the 2004 elections was just around 60%. Only 50% voted in

urban areas

What has caused this apathy?

Countering this apathy requires a connection with the public through

• Awareness of issues affecting them• Strong messages provoking response• Strong visuals to create an impact

Issues foremost in the Indian’s mind

• Unemployment• Security• Poverty• Inflation• Diversity

The power of communication

THINK.ACT NOW.

Inspiring action. Delivering Inspiring action. Delivering results.results.

We are a full service communications We are a full service communications company.company.

http://www.youtube.com/watch?v=aC40T-BF2T4&feature=channel

WATCH OUR FACTS Vs TRUTH VIDEO AT

http://www.interaktco.com