cosmetic world sept 26, 2011

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Cosmetic World, founded in 1966, is published by The Ledes Group Inc. Neither Cosmetic World News of the U.K. nor Cosmetique News of France has any affiliation with our premier international newsweekly. ©2011 Cosmetic World, a division of The Ledes Group. No reproduction of material herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws. 213 BULLETIN SEPTEMBER 26, 2011 Vol. XLVII / No. 16 www.cosmeticworld.com Cos m et i c W o r ld ® DREAMBALL RAISES OVER $2 MILLION FOR LGFB NYC FASHION WEEK S/S 2012 JUNG EMPOWERS CEW FORUM LUXE PACK MONACO Luxe Pack Monaco, which will be held on October 19 to 21 at the Grimaldi Forum, will showcase ESTÉE LAUDER MAKES KEY CHANGES The Estée Lauder Companies announced that its Aramis and Designer Fragrances Division (ADF) BEYONCÉ WOWS AT ‘PULSE’ LAUNCH Grammy award-winning icon Beyoncé celebrated with her husband Jay-Z, her sister Solange, -Continued on Page 230 -Continued on Page 230 -Continued on Page 230 Andrea Jung, chairman and CEO of Avon Products, Inc., has been recognized by Fortune as one of the 50 Most Powerful Women In Business since its inception, and was the featured speaker at the Cosmetic Executive Women (CEW) Newsmaker Forum on September 21 in New York City. This year mark’s Avon’s 125 th anniversary, and to celebrate this milestone, Ms. Jung traveled to every continent and has visited 60 cities throughout the past year to reach out and touch 125,000 of their 6.5 million representatives. Avon introduces 1,000 new products a year, four lipsticks are sold every second, and since 1955, the Avon Foundation has raised $800 million. -Continued on Page 220 Maybelline New York just participated in their fifth season as the official makeup sponsor of Mercedes- Benz Fashion Week in New York City. Charlotte Willer , global makeup artist for Maybelline New York, worked with her team and a noteworthy roster of designers to create unique runway looks at 10 shows. At the BCBGMAXAZRIA show on September 9, Willer and her team created a look inspired by a woman who just stepped out of the shower after a long, healthy workout. To create radiant skin, the makeup artists used Fitme! Foundation, Fitme! Powder and Fitme! Blush in Medium Coral and Deep Plum. For a natural, glowy effect, Baby Lips Lip Balm in Quenched was added to the lips and the eyelids. The American Cancer Society and the Personal Care Products Council raised $2.1 million for the Look Good…Feel Better (LGFB) organization at the 27 th annual DreamBall in New York City on September 22. The DreamBall, founded by Beauty Fashion ’s chairman John Ledes , honored Linda Wells, editor in chief of Allure, and Jonathan Zrihen, president and CEO of Clarins Groupe North America for their outstanding efforts in extending the reach and message of LGFB. “I am deeply honored to be part of this meaningful, powerful cause,” said Wells. -Continued on Page 214 -Continued on Page 228 ALLURE CELEBRATES 2011 BEST OF BEAUTY To celebrate their 15 th annual Best of Beauty issue, Allure ’s beauty team gathered with -Continued on Page 227 TFWE IN SUNNY CANNES A party was hosted by Art & Fragrance for their clients last week at -Continued on Page 230 Chrysallis’ Jill Scalamandre, Avon’s Andrea Jung and CEW’s Carlotta Jacobson. Clarins’ Jonathan Zrihen and Linda Wells of Allure. Art & Fragrance’s Silvio Denz and Claudio Denz. Coty’s Steve Mormoris with Beyoncé. Allure’s Agnes Chapski and Linda Wells with Bob Sauerberg of Condé Nast.

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Cosmetic World September 26, 2011 issue

TRANSCRIPT

Cosmetic World, founded in 1966, is published by The Ledes Group Inc. Neither Cosmetic World News of the U.K. nor Cosmetique News of France has any affiliation with our premier international newsweekly. ©2011 Cosmetic World, a division of The Ledes Group. No reproduction of material herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws. 213

BULLETIN

sepTembeR 26, 2011 Vol. XLVII / No. 16 www.cosmeticworld.com

Cosmetic World®

DREAMBALL RAISES OVER $2 MILLION FOR LGFB

NYC FASHION WEEK S/S 2012

juNG EMpOWERS CEW FORuM

LUXE PACK MONACOLuxe pack monaco, which will be held on October 19 to 21 at the Grimaldi Forum, will showcase

ESTÉE LAUDER MAKES KEY CHANGESThe Estée Lauder Companies announced that its Aramis and Designer Fragrances Division (ADF)

bEYONCÉ WOWS AT ‘PULSE’ LAUNCH

Grammy award-winning icon beyoncé celebrated with her husband Jay-Z, her sister Solange,

-Continued on Page 230

-Continued on Page 230

-Continued on Page 230

Andrea Jung, chairman and CeO of Avon Products, Inc., has been recognized by Fortune as one of the 50 most powerful Women In business since its inception, and was the featured speaker at the Cosmetic Executive Women (CeW) Newsmaker Forum on september 21 in New York City.

This year mark’s Avon’s 125th anniversary, and to celebrate this milestone, ms. Jung traveled to every continent and has visited 60 cities throughout the past year to reach out and touch 125,000 of

their 6.5 million representatives. Avon introduces 1,000 new products a year, four lipsticks are sold every second, and since 1955, the Avon Foundation has raised $800 million.

-Continued on Page 220

Maybelline New York just participated in their fifth season as the official makeup sponsor of mercedes-benz Fashion Week in New York City. Char lot te Wi l ler , global makeup artist for maybelline New York , worked with her team and a noteworthy roster of designers to create unique runway looks at 10 shows.

At the bCbGMAXAZRIA show on september 9, Willer and her team created a look inspired by a woman who just stepped out of the shower after a long, healthy workout. To create radiant skin, the makeup artists used Fitme! Foundation, Fitme! Powder and Fitme! blush in medium Coral and Deep plum. For a natural, glowy effect, baby Lips Lip balm in Quenched was added to the lips and the eyelids.

The American Cancer Society and the Personal Care Products Council raised $2.1 million for the Look Good…Feel better (LGFb) organization at the 27th annual Dreamball in New York City on september 22.

The Dreamball, founded by beauty Fashion ’s chai rman John Ledes , honored Linda Wells, editor in chief of Allure, and Jonathan Zrihen, president and CeO of Clarins Groupe North America for their outstanding efforts in extending the reach and message of LGFb.

“I am deeply honored to be part of this meaningful, powerful cause,” said Wells.

-Continued on Page 214

-Continued on Page 228

ALLURE CELEbRATES 2011 bEST OF bEAUTY

To celebrate their 15th annual best of beauty issue, Allure’s beauty team gathered with

-Continued on Page 227

TFWE IN SUNNY CANNESA p a r t y was hosted by Art & Fragrance f o r t he i r clients last w e e k a t

-Continued on Page 230

Chrysallis’ Jill Scalamandre, Avon’s Andrea Jung and CEW’s Carlotta Jacobson.

Clarins’ Jonathan Zrihen and Linda Wells of Allure.

Art & Fragrance’s Silvio Denz and Claudio Denz.

Coty’s Steve Mormoris with beyoncé.

Allure’s Agnes Chapski and Linda Wells with bob Sauerberg of Condé Nast.

214 SEPTEMbER 26, 2011 COSMETIC WORLD

Debra Davisadvertising directorext. [email protected]

Jennifer Druckerart directorext. [email protected]

Eric Michelsonphotographer

John G. Ledespublisher & editorext. [email protected]

George Ledespresident & ceoext. [email protected]

Brittany Burhopexecutive editorext. [email protected]

Debbie Wardmanaging editorext. [email protected]

COSMETIC WORLD

Production ext. 245 Circulation ext. 248 Accounting ext. 232

PHONE 212-840-8800 FAX 212-840-7246 WEb www.cosmeticworld.com SUbSCRIPTIONS: 800-304-8323

PUBLISHER CONFIDENTIALITY POLICY: The subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.

COSMETIC WORLD (ISSN0589 8447) has been published since 1966 for the cosmetic, toiletry and fragrance industry, its manufacturers and retailers. COSMETIC WORLD is published bi-weekly except for the 1st week in January and July, by Cosmetic World, a division of The Ledes Group, 16 E. 40th Street, Suite 700, New York, NY 10016 (212) 840-8800. Subscriptions: Domestic $175 one year, $325 two years, Foreign-(air mail) $250 one year, $450 two years. Periodicals postage paid at New York, N.Y. POSTMASTER: Send address changes to COSMETIC WORLD, 16 E. 40th Street, Suite 700, New York, NY 10016

For future events, go to cosmeticworldcalendar.com

-Continued from Page 213

DREAMBALL RAISES OVER $2 MILLION FOR LGFB

“I have so much respect for LGFb, and after attending one of the organization’s workshops, I could see that the women felt truly more beautiful and more alive. It was the best before and after I’ve ever witnessed.”

Zrihen, whose mother and stepmother are both currently battling cancer, was touched at his being honored for a cause that he is so utterly passionate about.

“No other industry is better trained to make women feel more beautiful,” said Zrihen. “It is a concept at our

very core, and I feel deeply honored to be part of such a strong initiative. In the words of Jacques Courtin-Clarins, also our company motto, “Do more. Do better. And enjoy doing so.”

This year’s DreamGirl, Shannon Miller, is the most decorated American gymnast in history, and in December 2010 her physician discovered a cyst, a form of ovarian cancer. Once it was surgically removed,

-Continued on Page 216

IFF’s Mehdi Lisi and Yves Cassar (r.) with Ralph Lauren Fragrances’ Guillaume de Lesquen and Trudi Loren of The Estée Lauder Companies.

Givaudan’s Rose Eckert and Yara Karmiloff (r.) with Teri Siegel and Ruth Sutcliffe of Coty.

DreamGirl Shannon Miller and Dan brestle of PCPC.

bloomingdale’s Michael Gould and The Estée Lauder Companies’ William Lauder

with Linda Wells.

Condé Nast’s Charles Townsend and Philip Shearer of Clarins.

PCPC’s Lezlee Westine and Louanne Roark (2nd r.) with Jonathan Zrihen, Linda Wells and

American Cancer Society’s Don Distasio.

Elizabeth Arden’s Ron Rolleston and Jerry Vittoria of Firmenich.

Ahava’s Elana Drell Szyfer with Thia breen and Carol Russo of The Estée Lauder Companies.

Condé Nast’s Lucille Duran with LVMH’s Pamela baxter and Terry Darland (r.) and

Art Spiro of Elizabeth Arden.

Clarins pioneers a new frontier of skin science—a supercharged serum that defi es dark spots, dullness and wrinkles in just 2 weeks.*

This triple action complex of Hexylresorcinol, a tripeptide and pioneer plant extracts helps correct the appearance of dark spots—while visibly lift ing, fi rming and restoring the deep luminosity of young-looking skin.

No worries. No regrets. No doctor’s appointment. Consult with your Clarins Skin Care Specialist today.Made in France.

www.clarins.com

*Based on a consumer test.

Dark spots?Lines?Dull skin?

NEW

Vital Light SerumTriple Action Anti-Aging Skin Care

Clarins_CW.indd 1 9/22/11 3:44 PM

216 SEPTEMbER 26, 2011 COSMETIC WORLD

doctors recommended chemotherapy as the best option to eliminate the cancer for good, and her first round of nine treatments began in march 2011.

“I saw my hair loss as a sign of my sickness, and my biggest fear was that my son would be frightened by me,” said miller, holding back tears. “These work-shops are about transforming signs of sickness into signs of life. These workshops remind you that you are

a person, and a survivor.”Pamela baxter, Dreamball chairman and president/

CeO of LVMH Perfumes & Cosmetics, North America said that with the evening’s donations from the cosmetic industry, the event’s 22-year total now exceeds $37 million, which will help LGFb improve the quality of life, confidence and hope of women throughout the world who are struggling with cancer.

-Continued from Page 214

DREAMBALL RAISES OVER $2 MILLION FOR LGFB

Linda Wells and host Giada De Laurentiis.

Elizabeth Arden’s Laurie Dowley and Laurie black of Nordstrom.

Lord & Taylor’s Lauren Levin and barbara Zinn-Moore with Vogue’s Toria Garrett.

Lancôme’s Serge Jureidini with Firmenich’s Honorine blanc and Theo Spilka and

Connie Anne Phillips of InStyle.

Fiampack’s Don Langlois with Andy Clarke of Inter Parfums.

Firmenich’s Harry Fremont and Westly Morris (r.) with Fusion brands’ Annie bystryn and

Leslie Oglesey of Coty Prestige.

CFG/IP’s Scott Spicer and Debbie Valvo with Clarins Fragrance Group’s Jill Liebmann

and Clarins’ Scott Raven.

Shiseido’s Yumiko Nishikawa and Gisela ballard.

Fusion brands’ Caroline Pieper-Vogt with Jean Hoehn Zimmerman

of Oscar de la Renta.

Clarins’ Jonathan Zrihen with his wife Laetitia.

P&G Prestige’s Michaela Ratti and Don Loftus.

P&G’s Walter Geiger, Charlene Patten and Patrice Louvet.

Sephora’s Allison Slater and Dior’s Amanda baldwin.

217SEPTEMbER 26, 2011 COSMETIC WORLD

Allure’s Doug Zimmerman and Cosmopolitan’s Leah Wyar with Mike Indursky of bliss.

Shape’s Ellen Miller and Holly Siegel of Glamour.

Allure’s Agnes Chapski and Michelle Thorpe with Connie Anne Phillips and

People’s Karen Kovacs.

Kelly Ripa and Mark Consuelos with Allure’s Agnes Chapski and Linda Wells.

Elysée Scientific Cosmetics’ Linda Marshall with Christine Wessel and John Mastrocola

of Takasago.

L’Oréal USA’s Kelly Thompson and Carol Hamilton with Didi Gluck of Real Simple.

EC Scott Group’s Tim Greene and Julie Freeman with Sarah McNamara of Sarah McNamara

beauty New York (c.).

P&G’s Nick Hotham, Kelly Vanasse, Gina Drosos and brent Miller.

Mane’s Tony Cannone and Jim Krivda (r.) with Fresh’s Doreen Hodel and Maria Corbiscello

of Studio MC².

Givaudan’s Irena burlakova, Kathleen Cameron and Cathy Torelli (r.) with Ruth Sutcliffe.

OMD’s Alan Cohen with George Cleary and Rick Goldberg of Coty.

Lezlee Westine with Avon’s Dominick Correale and Debbie Coffey.

Elizabeth Arden’s Scott beattie with his wife Melissa.

SGD’s Peter Acerra with his wife Adela.

Avon’s Isabel Lopes and Eileen Higgins with Lorenzo Cavallaro and Julie Pruett of IFF.

Frederick Anderson and beautyfeed.com’s bayly Ledes with Douglas Hannant.

218 SEPTEMbER 26, 2011 COSMETIC WORLD

DREAMBALL RAISES OVER $2 MILLION FOR LGFB

Condé Nast’s Maria Marino with Mike Indursky and Elizabeth Rose.

L’Oréal USA’s Gene Colón, Rebecca Caruso and Suzie Davidowitz.

Maybelline New York’s Steven Waldberg and Kiva Silberfeld.

La Prairie’s Rachel Lavitour, Denise Yarcheski and Alicja Wojczyk.

Clarins’ Tanya Pushkine, Maria Dempsey, Melissa barrett and Marc Rosenblum.

Elizabeth Arden’s Peter Meagher and Lori Minucci of Macy’s.

Lucky’s Jean Godfrey June with Gina Drosos and Vanity Fair’s SunHee Grinnell.

Sarah McNamara with beauty Fashion’s George Ledes and Wendy Chang of Dermaceutical Labs.

Elle’s Anna Araman and Chris Payne of Clarisonic.

bloomingdale’s George Konnari and Dana Kline of Fusion brands.

Macy’s Linda Levy with Alyzza Ozer and Samantha Ozer of American Cancer Society.

bPI’s barbara Luisi and Kory Marchisotto (r.) with Shiseido’s Rita Mangan and

NARS’ Louis Desazars.

PCPC’s John Hurson and Chanel’s Christine Dagousset with Kimberly Jean-Pierre.

Arcade Marketing’s Marine Ravera and Diane Crecca with Nancy Tomei of Clarins.

Elizabeth Arden’s Francine Gingras and Joel Ronkin (r.) with Lezlee Westine.

LVMH’s Lisa Hawkins and Jean Marc Plisson with Ann Strodahl of Neiman Marcus.

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R O B E RTET

S C E N T S

O F N A T U R E

Robertet_CW.indd 1 3/18/10 4:24:27 PM

220 SEPTEMbER 26, 2011 COSMETIC WORLD

-Continued from Page 213

Jill Scalamandre, CmO of Chrysallis, was the evening’s moderator, and she asked ms. Jung how the company balances women, financial independence and beauty products.

“Avon is the largest economic engine of women in the world. It is about the millions of women who support our brand,” said Jung. “The reason we are the largest direct selling company and the largest beauty brand sold through direct sales is because we are selling economic

independence to women. Our founding category was fragrance, but our founder had the vision to empower women 34 years before they could vote. If you fast forward 125 years later…the vehicle is women’s economic empowerment, and the fuel is the beauty products that they sell.”

ms. Jung also touched on the topic of social media and the rapid changes to the industry due to technological advances.

juNG EMpOWERS CEW FORuM

-Continued on Page 222

Rodale’s Mary Murcko, Sonia Kashuk and Firmenich’s Joy Atkinson.

Fusion brands’ Caroline Pieper-Vogt, Claudia Lucas of QVC and Laura Geller

of Laura Geller beauty Ingenuity.

Avon’s Tracy Haffner and CEW’s Lisa Klein.

Avon’s Kelly Harte, Tracy Haffner and Joe billone.

Givaudan’s Cos Policastro and Alison Chaneski with Avon’s Eileen Higgins.

Avon’s Ginny Pati with Ron Robinson of beautystat.com.

mark.’s Pamelia Lall, Dismary Anton and Gail boyé.

Gurwitch Products’ Claudia Poccia with Andrea Jung.

LVMH’s Pamela baxter with IFF’s Christophe de Villeplée and Fusion brands’ Dana Kline.

Elizabeth Arden’s Kathy Widmer and Francine Gingras.

Robertet’s Jerome Épinette and Pierre Wulff (r.) with Clear Strategy’s Claire Steichen.

Arcade Marketing’s Debra Leipman-Yale and Diane Crecca (r.) with Firmenich’s Jerry Vittoria.

Takasago_Enso3_CW.indd 1 6/16/10 3:41:42 PM

222 SEPTEMbER 26, 2011 COSMETIC WORLD

-Continued from Page 220

“The big change in direct sell has been that high tech had to marry high touch. With the advent of the Internet, our reps all around the world now have e-tools,” said Jung. “The virtual Avon store has a pDF file of our brochure and it can be sent to all of the reps’ Facebook friends. social media and Internet tools have helped us to stay modern, and we now have twenty Twitter feeds and two million followers. Avon’s store is refreshed every two weeks in

the U.s., and every three weeks around the world.”When asked by ms. scalamandre what she envisions

next after Avon, ms. Jung responded, “The whole platform of what we do for women and women’s empowerment has been amazing. I have had the seat to enforce the influence on some issues and on some challenges. I would hope that in my post-business life I will have the opportunity to keep doing that.”

juNG EMpOWERS CEW FORuM

Alison Chaneski with Prevention’s Laura Petasnick, Estée Lauder’s Thia breen, Mary Murcko and

Clinique’s Catherine barber.

Avon’s Georgia Rizos and IFF’s Lorenzo Cavallero.

Orlandi’s Mark Hardy with Ungerer’s Marcie Rose.

Avon’s Lily DeStefano with Diane Crecca.

Sage Collective’s Diane Silberstein with Jean Hoehn Zimmerman of

Oscar de la Renta.

The Fashion Group International’s Margaret Hayes with Linda Marshall.

Avon’s Julie Tatarczuk and Tracy Haffner with Jerry Vittoria.

Gurwitch Products’ Kim Waite, Ellen Greenwald and Danielle Milata.

J&J’s Stefano Curti and Andre Taylor-Morris (r.) with Linda Marshall of Elysée Scientific

Cosmetics.

Avon’s Susan Arnot-Heaney and Nancy Glaser with Claudia Poccia (c.).

Firmenich’s Roman Poquet and Daria Holley (r.) with Avon’s Michele Martinez.

Albea’s Elizabeth Forsyth, Avon’s Daniel Kline, Clinique’s Ukachi Anonyuo, Schwan Cosmetics’ Thomas Krasser

and Monica Estrada of Vitro.

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224 SEPTEMbER 26, 2011 COSMETIC WORLD

ARAMIS & DESIGNER FRAGRANCES

Sean John Empress

Fragrance supplier: Givaudan

PureDKNY Verbena

Fragrance supplier: IFF

Michael Kors Gold

Fragrance supplier: Firmenich

Donna Karan Cashmere Mist Whipped Perfume

Fragrance supplier: IFF

bEAUTÉ PRESTIGE INTERNATIONAL

Narciso Rodriguez for her in color

Fragrance supplier: Givaudan

Narciso Rodriguez essence in color

Fragrance supplier: Firmenich

CLARINS FRAGRANCE GROUPCHANEL

Jean Paul Gaultier Classique ‘Silver My Skin’

Fragrance supplier: Firmenich

September Scents Showcase

Jersey

Fragrance supplier: In-house

Thierry Mugler Angel Eau de Toilette

Fragrance supplier: Robertet

september is a busy month for the beauty industry, especially if we are speaking in terms of the number of new launches hitting counters across the globe. With an increase in activity this year—and a small, but visible rise in sales—fragrance distributors are collaborating with more designers, and more celebrities than ever before. Also worth noting, are innovative trends in the areas of packaging and sustainability efforts.

To see what is new, and which fragrance houses are behind each olfactive creation, we’ve created the list below.

bOND NO. 9

I Love New York Collection

Fragrance supplier: IFF

225SEPTEMbER 26, 2011 COSMETIC WORLD

COTY

Celine Dion Signature

Fragrance supplier: Firmenich

Guess Homme

Fragrance supplier: Firmenich

David beckham Homme

Fragrance supplier: Firmenich

beyoncé Pulse

Fragrance supplier: IFF

Guess I’m Yours

Fragrance supplier: IFF

Heidi Klum Shine

Fragrance supplier: Givaudan

COTY PRESTIGE

Vera Wang Lovestruck

Fragrance supplier: Givaudan

ck one shock for her

Fragrance supplier: IFF

ck forbidden euphoria

Fragrance supplier: IFF

ck one shock for him

Fragrance supplier: IFF

DIOR

J’adore Eau de Toilette

Fragrance supplier: In-house

Patchouli Imperial

Fragrance supplier: In-house

ELIZAbETH ARDEN

John Varvatos Star USA

Fragrance supplier: Givaudan

ID bEAUTY

Diane

Fragrance supplier: Givaudan

226 SEPTEMbER 26, 2011 COSMETIC WORLD

NEW WAVE FRAGRANCES

bCbGMAXAZRIA

Fragrance supplier: Givaudan

PALM bEACH bEAUTÉ

Judith Leiber Topaz

Fragrance supplier: spenarome

TOM FORD bEAUTY

Violet blonde

Fragrance supplier: Givaudan

VICTORIA’S SECRET

Gorgeous

Fragrance supplier: Givaudan

September Scents Showcase

BARE ESCENTUALS’ FIRST-EVER GLOBAL PLATFORM

bare Escentuals is launching its first-ever global creative platform and marketing campaign this month, “be a Force of beauty,” which amplifies the brand’s core belief that beauty can change the world, both by inspiring creativity and activating women to put beauty into action.

“Celebrating women isn’t new for us; it’s who we are and what we do. It’s always been more than a philosophy, it’s really our DNA,” said Leslie blodgett, executive chairman of bare escentuals. “We have a responsibility to not just tell a singular story of beauty, but rather share in the collective spirit of women around the globe.”

The first iteration of the campaign kicked off in North America this month, and will roll out to international markets in spring 2012, where each campaign will evolve from region to region. supported by integrated marketing efforts, the creative will feature five women,

each personifying a “force of beauty” as identified during a blind casting held in late-summer—meant to high-light the symbolic relationship between confidence and beauty.

“This is pretty revolutionary and unheard of for a beauty company,” said blodgett. “Let’s be honest, there

was a high level of risk associated with this approach and I had no idea what to expect. What I discovered was how liberating it is to do the right thing and choose women based on their values, and not the way they look. We love women and their

stories and it reinforces everything we stand for, and frankly, I think the models were equally enamored with our approach.”

The global campaign will be supported by television, print, digital and social marketing efforts through-out the Americas, europe and Asia,

and will be summarized by such taglines as, “pretty is what you are. beauty is what you do with it.”

With a large scope for interpretation, the brand part-nered with the photographer Rankin to inject soul into the print campaign, and director Gregory Maya to create 15 and 30 second television spots and webisodes.

“‘be a Force of beauty’ really sums up our brand anthem and pays tribute to the legacy we’ve already established, and also carries us into the future as we continue to expand our global footprint,” said Simon Cowell, global CmO for bare escentuals.

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227SEPTEMbER 26, 2011 COSMETIC WORLD

industry insiders and guests in New York City on september 14 to recognize 236 winning products in 17 categories.

“Our e s t eemed sea l i s t he strongest endorsement in the beauty industry today,” said Agnes Chapski, vice president and publisher of Allure. “We hired Interbrand to determine the incremental value of

the seal, and today, your best of beauty win means more than ever. The seal now creates a sales uplift of nine percent.”

For months, Allure staffers trans-formed their bathrooms into testing labs filled to the brim with beauty products in order to bring their readers

the best of the best. They consulted cosmetic chemists, dermatologists, and hair and makeup artists to help separate the standouts from the sub-standard—the products that really solve problems, save money, or just make life easier.

“I feel incredibly lucky and deeply grateful, as the best of beauty Awards started as just a story in the magazine—

we used to hand deliver flowers to each of the winners—and now it is a phenomenon,” said Linda Wells, editor in chief of Allure. “We owe our good luck to the women who have come to love the awards, and the seal…the seal is a badge of honor for all of us.”

ALLURE CELEbRATES bEST OF bEAUTY-Continued from Page 213

NEWPRODUCTSSHISEIDO

bio-Performance Advanced Super Revitalizing Cream

Category: skin careLaunch: september 2011Claims: Using the power of bio- technology, this

cream restores the skin’s youthful appearance and prevents the first stages of line formation, resulting in a smoother complexion. Key Ingredients: bio-Revitalizing Complex and super bio-Hyaluronic Acid N.Stats: 1.7 oz., $71.00; 2.5 oz., $98.00

CLARINSVital Light Serum

Category: skin careLaunch: september 2011

Claims: This anti-aging serum addresses dark spots and uneven skin tone, while firming the skin and restoring

luminosity to diminish complexion dullness.

Key Ingredients: Hexylresorcinol, waltheria & tripeptide and

cochlearia officinals. Stats: $85.00

FRESHSugar Passion Tinted Lip Treatment SPF 15

Category: skin care/makeupLaunch: september 2011Claims: This versatile formula provides essential year-round

protection from damaging UV rays and allows for buildable coverage to create a sheer or rich red hue.Key Ingredients: sugar, meadowfoam seed oil, carnauba wax, Vitamins A, C and e, and beeswax. Stats: $22.50

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P&G’s Kelly Vanasse and brent Miller with Christina Kang Krolopp of Allure (c.).

Allure’s Michelle Thorpe with Maria Dempsey of Clarins.

Linda Wells and Agnes Chapski with Leslie blodgett of bare Escentuals (c.).

Josie Maran Cosmetics’ Josie Maran with Mike Indursky of bliss.

228 SEPTEMbER 26, 2011 COSMETIC WORLD

At the Derek Lam show on september 11, the Estée Lauder makeup team and creative director Tom Pecheux created a fresh, earthy look inspired by the minimal architecture of California houses. To add a feeling of heat, artists used a yellow shade on the eyes from a new limited edition Pure Color Eyeshadow Palette launching in January 2012, and a new limited edition Pure Color Gloss in Citron Kiss, also launching in January.

The Sephora pro Team, led by Gilbert Soliz, collaborated with Charlotte Ronson to create an effortlessly beautiful look inspired by 1920’s Victorian romance with a hint of grunge at her show on september 10. makeup artists used Charlotte Ronson Closer Finishing Powder to create a radiant, flawless skin look, and Sephora Collection Advanced Lash booster Mascara in black to finish the eyes with a fringe of dramatic lashes.

At the VPL show on september 10, the Clarisonic team, led by celebrity esthetician Eileen Harcourt, used the Clarisonic Mia Sonic Skin Cleansing System and the Clarisonic Opal Sonic Infusion System to prep the models’ skin for makeup application and give them a runway-ready glow.

To complete the look, Clé de Peau beauté makeup artists, led by Lucia Pieroni, created a “living mannequin” face using Clé de Peau Luminizing Face Enhancer and Eye Color Quad 208, in order to showcase the clothing, but not compete with it.

bare Escentuals for beauty.com, and lead artist Tina Turnbow, partnered with fashion designer Lela Rose to create an “antique sunny rose” look for her spring/summer show on september 11. To add a soft, spring smoky eye, makeup artists used bareMinerals big & bright Eyeliner Pencil in midnight, on the inner rim of the eye, as well as the top and bottom lashlines. A mix of bareMinerals Pretty Amazing

Lipcolor in Charisma and Lipgloss in Wild Honey created a perfectly balanced look of warm and cold.

At the Tracy Reese show on september 11, Mally Roncal, celebrity makeup artist and founder of Mally beauty, led a team of makeup artists to create a “breezy, romantic and fresh” look to complement a feminine, yet relaxed collection. To prep the skin, mally used her Perfect Prep Poreless Primer, and to create a strong brow, and long, thick lashes, mally used her brow boost and black Volumizing Mascara.

Sally Hansen also partnered with Tracy Reese to bring the whole look together with a bold nail to reflect the deep saturated tones and neon brights of the collection. A team of manicurists, led by Jin Soon Choi, used Sally Hansen Complete Salon Manicure

in Temptation, which is part of the Tracy Reese for sally Hansen collection and will be available in spring 2012.

NYC FASHION WEEK S/S 2012

229SEPTEMbER 26, 2011 COSMETIC WORLD

At the Narciso Rodriguez show on september 13, the Shiseido makeup team, led by shiseido’s artistic director Dick Page, created an “intensely monochromatic” look inspired by the collection itself. The team used a soft brown-hued prototype cream base that is being formulated for a future Shiseido Makeup Shimmering Cream Eye Color on the eye, and the same product on the lip, blended with Shiseido Makeup Shimmering Rouge Lipstick in Discretion to unify the two areas of the face.

Stila makeup artists, led by Sarah Lucero, collaborated with betsey Johnson to create a sexy bombshell look, built around a neon pink lip meant to celebrate the female form. To achieve touchable, clean skin, the team used Stila Perfect & Correct Foundation, Stila brighten & Correct Concealer and Stila Sheer Pressed Powder. For the serious pop of color on the lip, the beauty team used Stila Lip Enamel Luxe Gloss in Giggle to complete the look.

Inspired by Nobuyashi Araki’s photographic series, “sensual Flower,” designer Prabal Gurung partnered with M·A·C, and lead artist Charlotte Tilbury, to create a strong, intoxicating makeup look at his show on september 10.

For dewy skin with pearlescent shine, the team used M·A·C Studio Moisture Cream and Luna Cream Colour base, and to achieve the dramatic lip, artists used M·A·C Pro Chromagraphic Pencil in process magenta and Lipmix in pro black, burgundy and Fuchsia.

NARS’ makeup artists, led by founder and creative director François Nars, collaborated with designer Marc Jacobs to create a look inspired by images of Patsy Klein and Amy Winehouse, and heavy eyelashes, at his show on september 15. To achieve strong eyes, glowing skin and nude, glossy lips, artists used NARS Pure Radiant Tinted Moisturizer, launching spring 2012, NARS Duo Eyeshadow in pandora on the eyebrows and NARS Pure Matte Lipstick in madere on the lips, topped with NARS Lip Gloss in striptease.

At the L.A.M.b. show on september 11, Essie manicurists used a muted blue shade— bobbing for baubles—on models’ nails and toes to reflect the graphic ikat prints and Indian themes seen throughout the collection.

“This new take on navy is very feminine and it really ties in all of the colorful fabrics and prints from the collection by creating a simple, yet provocative nail,” said Essie Weingarten, founder of essie Cosmetics.

■CW

IMAGE CREDIT: Wireimage

230 SEPTEMbER 26, 2011 COSMETIC WORLD

BULLETIN

ESTÉE LAUDER MAKES KEY CHANGES

LUXE PACK MONACO

will assume the exclusive worldwide license for the fragrance business of Marni, a milan-based luxury fashion company founded by Consuelo and Gianni Castiglioni in 1994. marni has gained notoriety in the fashion indus-try with a recognizable and unique aesthetic, revealing a playful charm built on experimentation and research, exclusive prints, and combinations of textures and colors.

Terms of the deal were not disclosed, but the first product introduction will be unveiled in fall 2012.

“marni adds to our overall strategy by building on our european fragrance business in the high end segment,” said Veronique Gabai-Pinsky, global brand president of ADF. “marni is a luxury brand with a loyal cult-like following that appeals globally to a sophisticated, trend-conscious customer.”

Another key change, is the appoint-ment of Susan Akkad to senior vice president of local and cultural relevancy for The estée Lauder Companies, effective this month. In her new role, susan will partner with R&D, the brand-led key product category and corporate-led product innovation teams to develop and expand concepts, and facilitate greater customization for diverse consumers. This expanded role aims to solidify The estée Lauder Companies’ strategic goal to increase local relevancy by staying at the fore-front of the evolving global landscape of new and diverse consumer groups.

On a brand level, Estée Lauder recently launched a new official YouTube channel, Your Source for Expert Beauty Advice, which houses 35 original videos showcasing creative makeup director Tom Pecheux and

packaging innovations from 340 exhibiting companies and an extensive conference program.

On October 20, Marc Rosen, presi-dent of Marc Rosen Associates, will present “Innovation, sustainability, Creativity…buzzwords or bywords?” panelists will include SGD North America’s Peter Acerra, P&G Prestige’s Sumit bhasin, Family Three Ltd.’s Azzi Glasser and The Estée Lauder Companies’ Arlette Palo and Henry Renella.

Also on October 20, Luxe pack will host a cocktail reception in celebration of Rosen’s new book Glamour Icons: Perfume Bottle Design. At the reception, he will be signing copies of the book, with proceeds benefiting the “marc Rosen scholarship Fund for packaging by Design” at Pratt Institute.

Other Luxe pack highlights include the Innovation Forum display where visitors can see creative solutions from exhibitors, and the Trends Observer at which a panel of exper ts wi l l reveal packaging trends. Visit luxepack.com for more information.

global spokesmodels Hilary Rhoda, Constance Jablonski, Liu Wen, Joan Smalls, Carolyn Murphy and Elizabeth Hurley. This self-contained media platform will feature highly interactive content to engage viewers in a visual, tactile way that gives a new and insightful look into the estée Lauder brand. Instructional how-to videos are a focal point of the channel, and viewers will be able to practice creating a look on themselves in real time by activating an on-screen mirror, initiated by a computer’s webcam.

-Continued from Page 213

-Continued from Page 213

the Majestic barrière during the Tax Free World Exhibition in Cannes. This year’s show had 5,868 visitors and 457 exhibiting companies. Full coverage of the TFWe will appear in our annual supplement next month.

TFWE IN SUNNY CANNES

bEYONCÉ WOWS AT ‘PULSE’ LAUNCH

and a packed house of guests at the launch of her new fragrance, Pulse, in New York City on september 21.

-Continued from Page 213

-Continued from Page 213

NEWPRODUCTSDIOR

Mitzah Collector PaletteCategory: makeupLaunch: september 2011Claims: each numbered, limited

edition eyeshadow palette repro-duces the iconic “Jungle” panther print favored by Christian Dior’s legendary muse, Mitzah bricard. Stats: $90.00

PETER THOMAS ROTHLashes To Die For The Liner

Category: makeupLaunch: september 2011

Claims: This long-wearing, liquid treatment liner helps

significantly enhance the appearance of natural lash

length and provides dramatic definition with a

high dose of pigment.Stats: $48.00

PROACTIVX Out Wash-In Treatment

Category: skin careLaunch: september 2011Claims: This one-step wash-in treatment is formulated to

help kill the bacteria that causes breakouts, help banish existing pimples and help leave the skin feeling smooth.Key Ingredients: 8.5% benzoyl peroxide, glycerin and menthol. Stats: $24.95

ARTISTRYLavish in Cashmere brush SetCategory: ToolsLaunch: september 2011Claims: This mini brush set features three brushes for eye shadow, eye liner and cheek color application. Stats: $38.45■CW

231SEPTEMbER 26, 2011 COSMETIC WORLD

cosmeticworldcalendarSubject:(A) Awards(b) benefit(E) Retail Event(I) Product Intro

(M) Meeting(P) Press Trip(R) Reception(S) Seminar(T) Trade Show

Admission detail:(IO) Invitation Only (TA) Tickets Available

For more events check out cosmeticworldcalendar.com

octoberOCTObER 4Fragrance FoundationCircle of Champions Honoring Bath & Body Works’ Camille McDonaldSt. Regis • NYC 5:30 PM Members Only (A)(212) 725-2755www.fragrance.org

OCTObER 11Skin Cancer FoundationSkin Sense Award GalaPlaza Hotel • NYC 6:00 PM (A) (TA)(212) 725-5176www.skincancer.org/events

OCTObER 12CIbSMonthly LuncheonThe Manhattan Club • NYC 12:00 PM www.cibsonline.com

dromInsider’s Secrets Exhibition PartyNYC 7:00 PM (R) (IO)

OCTObER 13Women in Flavor & Fragrance CommerceFall SeminarSaddle Brook Marriott • Saddle Brook NJ 8:00 AM (S) (TA)(732) 922-0500www.wffc.org

OCTObER 14Cosmetic Executive WomenAchiever Awards Luncheon Honoring Alberto Culver’s Gina Boswell, Dior Beauty’s Lisa Hawkins, L’Oréal USA’s Leslie Marino and Lord & Taylor’s Barbara Zinn-MooreWaldorf=Astoria • NYC 11:00 AM (A) (TA)(646) 929-8026www.cew.org

OCTObER 18Fragrance Foundation“Pop Your Cork” Wine & Food Tasting EventCity Winery • NYC 6:00 PM (R) (TA)(212) 725-2755 x103www.fragrance.org

OCTObER 19 - 21Luxe Pack MonacoGrimaldi Forum • Monaco (T)www.luxepack.com

OCTObER 20CIbSFall Cocktail PartyNYC 6:00 PM (TA)www.cibsonline.com

OCTObER 24 - 26Color Cosmetics SummitMaritim Hotel • Berlin Germany (T)www.eminentmarkets.com

OCTObER 27Cosmetic Executive WomenWomen in Beauty Series: Clinique Panel with Lynne Greene, Agnes Landau and Janet PardoHarmonie Club • NYC 5:30 PM (R) (S) (TA)(646) 929-8026www.cew.org

Fashion Group InternationalNight of Stars Black Tie Gala Hosted by Simon DoonanCipriani Wall Street • NYC 6:15 PM (A) (TA)(212) 302-5511www.fgi.org

novemberNOVEMbER 2Fragrance FoundationCocktail party Celebrating marc Rosen’s book Glamour IconsDoubles Club • NYC 6:00 pm (IO)

NOVEMbER 7 - 8Sustainable Cosmetics SummitHong Kong (T)www.sustainablecosmeticssummit.com

NOVEMbER 7 - 9ISPA Conference & Expomandalay bay • Las Vegas Nevada (S)experienceispa.com

NOVEMbER 9CIbSmembers Only LuncheonHarvard Club • NYC 12:00 pm (TA)www.cibsonline.com

NOVEMbER 9 - 11Cosmoprof AsiaHong Kong Convention & exhibition Centre • Hong Kong (T)www.cosmoprof.com

NOVEMbER 15Fragrance FoundationAnnual Career Fairbaruch College • NYC (212) 725-2755www.fragrance.org

NOVEMbER 16Cosmetic Executive WomenWomen in beauty series - West Coast: A Conversation with Target’s Christina Hennington & Neutrogena’s susan sweetFairmont miramar • santa monica CA 6:00 pm (R) (S) (TA)(646) 929-8026www.cew.org

NOVEMbER 17Fragrance Foundationstate of the Industry LuncheonHarvard Club • NYC 11:30 Am members Only (S) (TA)(212) 725-2755www.fragrance.org

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