Cosmetic World, founded in 1966, is published by The Ledes Group Inc. Neither Cosmetic World News of the U.K. nor Cosmetique News of France has any affiliation with our premier international newsweekly. ©2011 Cosmetic World, a division of The Ledes Group. No reproduction of material herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws. 17

BULLETIN

FebRUaRy 14, 2011 Vol. XLVII / No. 3www.cosmeticworld.com

Cosmetic World®

BEYOND BEAUTY BENEfiTs OcD rEsEArch

KATE WALsh crEATEs PErfEcT “BOYfriEND”

BEAUTY BALL HONOREES

The March of Dimes 36th annual beauty ball will honor Jeannine Shao Collins, executive vice president and chief innovation officer of Meredith Corporation and Mike Bloom, executive vice

GiVENchY ADDs EDGE TO VErY irrEsisTiBLE

LOPEZ TEAMS UP WITH GILLETTE VENUSJennifer Lopez is the first-ever global brand ambassador for Gillette Venus razors and will

CLARINS CELEBRATES AT BLOOMINGDALE’S

The Clarins beauty counter team and Jonathan Zrihen, president and CeO of Clarins

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Since 2003, Very Irrésistible Givenchy and its veritable m u s e L i v Ty l e r , h av e represented a unique and ongoing story of love at first sight between the House and i t s icon. Taking the relationship to a new level, Liv Tyler is revealing a new facet, that is still irresistible, but more assert ive and charismatic—Very Irrésistible Givenchy L’Intense.

Created to express the s e d u c t i v e a l l u r e o f a resolutely contemporary

woman, this new fragrance represents her journey through life as she becomes more self-assured in the choices she makes. Highlighting the iconic rose, this eau de parfum captures a new aspect of the flower, in plum-like shades of purple that take on a deeper, more voluptuous radiance. The fragrance opens with notes of juicy plum and develops into middle notes of Turkish rose that emanate the spirit of Givenchy elegance and femininity. by combining

actress Kate Walsh, best known for her role as Dr. addison Montgomery on the television series Grey’s Anatomy and Private Practice, marked her first foray into the beauty industry with the launch of her own company, boyfriend LLC. With the desire to tell a story, and a lot of dedication, came the idea for the modern, sexy and sophisticated fragrance called boyfriend.

“after a past breakup, I missed the scent of my boyfriend but didn’t want to wear a purely masculine fragrance that would overpower me,” said Walsh.

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The James E. Marshall OCD Foundation honored Cosimo Policastro, executive vice president of fine fragrances for Givaudan, and Nancy Berger Cardone, vice president and publisher of Marie Claire, at the seventh annual beyond beauty dinner in New york City on February 8.

beyond beauty, the only fundraising event designated specifically to benefit genetic research and education for obsessive-compulsive disorder (OCD), raised $292,000 this year to support the cause.

Founded by Elysée Scientific Cosmetics’ Linda Marshall, whose son James passed

away at age 39 after an ongoing battle with the disease, the event was named beyond beauty for a special reason.

“as an industry we are committed to making people feel beautiful on the

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HANNANT CELEBRATES FRAGRANCE LAUNCH

Geoffrey Bradfield hosted a party in New york City on February 10 to celebrate the launch of Douglas Hannant’s first fragrance, Douglas Hannant de Robert Piguet.

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18 FEBRUARY 14, 2011 COSMETIC WORLD

Debra Davisadvertising directorext. 245ddavis@cosmeticworld.com

Jennifer Druckerart directorext. 252jdrucker@cosmeticworld.com

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John G. Ledespublisher & editorext. 241jledes@beautyfashion.com

George Ledespresident & ceoext. 242gledes@cosmeticworld.com

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COSMETIC WORLD (ISSN0589 8447) has been published since 1966 for the cosmetic, toiletry and fragrance industry, its manufacturers and retailers. COSMETIC WORLD is published bi-weekly except for the 1st week in January and July, by Cosmetic World, a division of The Ledes Group, 16 E. 40th Street, Suite 700, New York, NY 10016 (212) 840-8800. Subscriptions: Domestic $175 one year, $325 two years, Foreign-(air mail) $250 one year, $450 two years. Periodicals postage paid at New York, N.Y. POSTMASTER: Send address changes to COSMETIC WORLD, 16 E. 40th Street, Suite 700, New York, NY 10016

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outside,” said Marshall. “but we have joined together to help support a cause that will make people feel better on the inside as well.”

actress Morgan Fairchild, Mistress of Ceremonies this year, thanked the beauty industry for having such a big heart.

“Five to six million americans suffer from OCD each year,” said Fairchild. “Linda has taken a great tragedy and turned it into something to help others. Let’s band together to help find a cure.”

Introduced by Ann Gottlieb, president of Ann Gottlieb

Associates, Mr. Policastro said, “Linda, you are living proof that staying strong and moving forward leads to progress and success.”

Thia Breen, president, North america of Estée Lauder Inc., introduced Nancy Berger Cardone, who said “the beauty industry has passion, solidarity and an eye to the future—we stand together side by side and make things happen.”

The emotional evening concluded with an upbeat musical performance by Jennette McCurdy of the television show iCarly.

The Marshall family—John, Linda, Ryan, Jennifer and Jadyn.

Coty Prestige’s Tom Burkhardt, Firmenich’s Debra Butler, Givaudan’s Rose Eckert and Ann Gottlieb of Ann Gottlieb Associates.

Hearst’s Michael Clinton and Thia Breen of Estée Lauder Inc.

Fusion Brands’ Caroline Pieper-Vogt and Dana Kline (r.) with Shiseido’s Maree Lavo and

Laurie Dowley of Elizabeth Arden.

Givaudan’s Felix Mayr-Harting and Sallye Pecker.

Robert Phillips with Peter Hutt of Covington & Burling and George Ledes of Beauty Fashion.

Nicholas Ratut with Liz Kaplow of Kaplow Communications and Heidi Manheimer

of Shiseido.

Firmenich’s Jerry Vittoria (c.) with Beth Brenner and Christine Guilfoyle of Meredith.

Beiersdorf’s Magnus Jonsson and Robert Taylor-Hughes (2nd r.) with Jennette McCurdy and Linda Marshall.

Morgan Fairchild with Dr. Gerald Nestadt of Johns Hopkins.

Arcade’s Diane Crecca and Debra Leipman-Yale with Cathy Torelli of Givaudan (c.).

Lighthouse Beauty’s Phil Zellner with Marnie Everline and Maesa Group’s Scott Oshry and Scott Kestenbaum. ■CW

Douglas Hannant’s inspiration has created a romantic bouquet that captures the essence of elegance.

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20 FEBRUARY 14, 2011 COSMETIC WORLD

KATE WALsh crEATEs PErfEcT “BOYfriEND”

GiVENchY ADDs EDGE TO VErY irrEsisTiBLE

bottom notes of white musk and patchouli, the scent leaves a sensuous intensity on the skin.

Retaining the “twist” shape that is emblematic of Very Irresistible Givenchy, the new L’Intense bottle creates intimate ties with Givenchy couture—slim and elegant with pure lines, and decorated with a lustrous silver motif.

Liv Tyler will be featured in two black and white ad images that will debut in april, and the eDP will be available in March at Macy’s, Dillard’s, Sephora and sephora.com in a 1.7 oz. bottle for $80.50 and a 2.5 oz. size for $93.00.

“I had an idea to create something that would balance femininity and masculinity, and create a feeling that so many women could identify with.”

To create that balance, Ms. Walsh worked with Givaudan perfumer Marypierre Julien to craft a scent that combines rich notes of amber and woods with a vibrant floral aroma.

The mix of bright muguet floralcy with dark plum results in a poised contrast that perfectly captures “his scent” with a wearable feminine twist.

“When working with Marypierre, I was really drawn to the smell of sandalwoods,” said Walsh. “It was important to me that the fragrance have that addictive quality.”

Chad Lavigne was enlisted to produce the packaging, and designed a custom-tooled bottle based on a classic Chanel-type shape, with men’s names printed on the back to represent “boyfriends.”

“I wanted classic lines with a luxe-feel,” said Walsh. “For me it’s all about bringing luxury back to fragrance and making it chic, but accessible.”

With the help of consul tant Pamela Vaile, Ms. Walsh was able to generate a marketing plan, including prominent air-time on HSN and an exclusive deal with Sephora that just launched last month.

“HSN gives me the ability to connect with consumers, and I love telling the story about the brand,” said Walsh. “I am doing the Today’s

Special on Valentine’s Day…who doesn’t want a ‘boyfr iend’ on Valentine’s Day? I want women to embrace romance once again.”

With the upsurge of viral marketing, Kate created and produced “webi-mercials”—comedically-oriented shorts illustrating different “boyfriend” scenarios—that can be seen on select Internet sites and yourboyfriend.com.

“In the end, I want the company to be about the boyfriend story and the brand itself, not the celebrity affiliation,” said Walsh. “but of course it would be nice if fans of the show embrace the fragrance as well.”

boyfriend is available at Sephora in a deluxe set, which contains a miniature-sized 0.5 oz. eau de parfum, 0.16 oz. pulse-point oil, 1.0 oz. dry body oil, 1.6 oz. body crème and a votive candle in a red train case for $95.00. The complete line of products is also available in full-sized formats, including the 1.7 oz. eau de parfum priced at $65.00.

“boyfriend is an exciting launch for Sephora’s fragrance category, bringing a creative and innovative approach to women’s scent,” said Margarita Arriagada, senior vice pres ident o f merchandising a t S e p h o ra . “Kate’s passion and inspiration are evident in this launch and we look forward to more enticing introductions as the brand evolves.”

With hopes of success, Kate has envisioned thoughts of expansion, possibly into the home or cosmetics categories.

“We’ll see how it goes,” said Walsh. “The stakes are high, and I’m all in.”

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NEWPRODUCTSL’ORÉAL PARIS STUDIO

SECRETS PROFESSIONALMagic Smooth Soufflé

Category: MakeupLaunch: January 2011

Claims: available in 12 professionally-calibrated shades, this innovative

air-whipped foundation uses Mati-Crystal Technology to deliver a naturally matte effect that lasts

all day without any dullness.Stats: $15.95

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21FEBRUARY 14, 2011 COSMETIC WORLD

FGI CELEBRATES ITS RISING STARS JIMMY CHOO DEBUTS FRAGRANCE AT SAKS

NARS OPENS FLAGSHIP ON BLEECKER

CITYSCENE

The Fashion Group International held their 14th annual Rising Star awards at Cipriani 42nd Street in New york City on January 27. Amy Synnott-D’Annibale, beauty director at

InStyle, presented the award in the beauty/Fragrance Corporate category to Stephen Nilsen of Givaudan who accepted on behalf of his colleague and winner, Siddharth Shah. Maureen Case, president of specialty brands for The Estée Lauder Companies, presented the award for beauty/Fragrance entrepreneur to Harold Zimmerman, founder and CeO of Votre Vu.

Tamara Mellon, founder and chief creative officer of Jimmy Choo, visited Saks Fifth Avenue in New york City on

February 9 to debut the brand’s first signature fragrance—a modern and fruity eau de parfum with rich, woody depths.

“Developing this fragrance was the next natural step in fully accessoriz-ing the Jimmy Choo woman,” Mellon said. “The brand has really transi-tioned from a shoe company to a luxury life-style brand.”

The juice, created by IFF perfumer Olivier Polge, is encased in a precious faceted bottle inspired by the opulence of Murano glass, and will be distributed by InterParfums.

“With a sweet first impression of Italian orange, a single heart note of Tiger Orchid and a sensual base note of patchouli, this fragrance is the definition of glamour,” said Marina Mamakos, marketing director at InterParfums.

actress and Jimmy Choo fan Jessica Szohr, from the hit television show Gossip Girl, also made an appearance to show her support for Ms. Mellon and the new fragrance.

NARS Cosmetics unveiled its first U.S. flagship boutique in New york City on February 9.

The 525 sq. ft. space, located at 413 bleecker Street, was created by brand founder and creative director François Nars to evoke a modern, but warm and intimate appeal.

“This neighborhood [West Village], very much represents NaRS style— fashion forward, but classic,” said Louis Desazars, CeO of NaRS Cosmetics. “It closely matched François’ inspiration for the boutique. He wanted to create a futuristic boudoir.”

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Votre Vu’s Ann Brodette and Harold Zimmerman.

Givaudan’s Karen Flinn, Stephen Nilsen and Lauren Bitet.

Lord & Taylor’s Liz Rodbell, Betsey Polley, Merryl Soloway and Sally Shaw.

Jessica Szohr and Tamara Mellon.

NARS Cosmetics’ François Nars and Louis Desazars.

The Estée Lauder Companies’ Bari Seiden and Deborah Krulewitch.

22 FEBRUARY 14, 2011 COSMETIC WORLD

Bare Escentuals, the brand that pioneered mineral makeup, has decided to expand into the skin care category with an eight-item collection set to launch in March.

“Customers have repeatedly asked year after year for skin care,” said Simon Cowell, chief marketing officer for bare escentuals. “Our brand is a story, and after Chapter 1: The Makeup Revolution, we have decided to enter Chapter 2: Complexion Redefined.”

The new skin care line’s proprietary ingredient, RareMinerals active Soil Complex, is composed of the earth’s most natural soil, containing a comprehensive blend of 72 beneficial macro and micro minerals. When extracted through a unique method, these minerals yield a densely rich, efficacious concentrate that is capable of transformational skin-renewing benefits, and have an antioxidant capacity greater than a pomegranate or blueberry. each product formula includes the complex, which has been clinically proven to deliver faster cell turnover, noticeably smaller pores, increased luminosity and smoother, younger-looking skin.

“We dedicate our lives and our time to making a positive difference in women’s lives,” said Cowell. “We love changing the way women feel about their skin.”

With a balanced assortment of cleansers, moisturizers and treatments, this collection delivers solutions for all types of skin. The Purifying Facial

BAREMINERALS BUILDS SKIN CARE COLLECTION

FROM THE ROOT UP

Cleanser ($20) dissolves impurities and hydrates skin, while being gentle enough for eye makeup removal, and the Purely Nourishing Cream ($28) uses

a unique electrolyte delivery system to transfer moisture and antioxidants to the skin for a luminous effect.

In the treatment category, Blemish

Therapy uses the acne-healing benefits of sulfur to effectively treat blemishes, and the Pure Transformation Night Treatment ($60), previously known as the Skin Revival Treatment, is being re-launched with a new, easier-to-use component. available in four tones—clear, light, medium and tan—the potent powder formula is proven to reduce pores and increase firmness while you sleep.

“We believe you should be able to identify the ingredients in your skin care,” said Sarina Godin, vice president of global product development for bare escentuals. “We believe in the power of loose, dry minerals. Women deserve to feel perfectly hydrated and naturally clean.”

RETaIl SalES: JaNuaRY 2011 vS 2010SElECT SpECIalTY SToRES(in $ millions) January 2011 % Change Same-Store Sales %Limited Brands $772.6 24.1% 4.0%Neiman Marcus $266.0 10.0% 9.8% Nordstrom $607.0 11.8% 4.8% Saks Inc. $163.6 3.0% 4.4% Perfumania $13.3 (1.1%) 1.3%

GENERal DEpaRTmENT SToRES January 2011 % Change Same-Store Sales %Bon-Ton $180.1 0.0% 0.3%Dillard’s $376.0 6.0% 6.0%Macy’s $1,310.0 4.6% 2.6%

populaR DEpaRTmENT SToRES January 2011 % Change Same-Store Sales %Kohl’s $825.0 3.4% 1.4%JC Penney $903.0 (3.9%) (1.2%)TJX Companies $1,350.0 8.0% 2.0%

maSS RETaIlERS January 2011 % Change Same-Store Sales %Costco $6,300.0 12.0% 9.0%Target $4,383.0 2.2% 1.7%

ChaIN DRuG SToRE RETaIlERS January 2011 % Change Same-Store Sales %Rite Aid $1,913.0 0.0% 1.1%Walgreens $5,930.0 11.3% 6.1%

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23FEBRUARY 14, 2011 COSMETIC WORLD

Kim Pinto died suddenly of respiratory failure at the age of 54 on January 31 in New york City. as a magazine publishing executive, Kim held several sales and management positions at companies such as Condé Nast Publications, Hachette Filipacchi Media U.S. and Hearst Magazines, among others. at the time of her death, she was partners with her mother in Kim & Roberta Pinto, Inc., a fashion manufacturing company.

Kim was on the board of the Susan G. Komen Foundation, and also volunteered with the Ovarian Cancer Research Fund. She enjoyed traveling around

the world for business and pleasure, seeping in the essence of many different cultures. Her love of life was contagious and memorable.

Donations in her memory can be made to the Susan G. Komen Foundation.

KIM PINTOBULLETIN

president of merchandising and supply chain for CVS Caremark. Shao Collins will receive the beautiful apple award and bloom will receive the Retailer of the year award. The event’s Volunteer Par excellence honoree will be Jean Hoehn Zimmerman.

Founded by Beauty Fashion’s John Ledes, the gala will be held at Cipriani 42nd Street on april 11. Vanessa Wil l iams wi th be the evening’s celebrity host.

For information and reservations, call (212) 353-1143 or email jcarlo@marchofdimes.com.

BEAUTY BALL HONOREES

North america, celebrated the success of their partnership with Bloomingdale’s 59th Street in New york City on January 29.

“We wanted to celebrate this particular counter, as it is the fastest

LOPEZ FOR GILLETTE VENUS

CLARINS CELEBRATION

begin appearing in print and television ads this month. She announced her partnership with the brand on February 2 at Radio City Music Hall in New york City. Not only is Jennifer taking on this new role, but she is also launching the Venus

Goddess Fund for education, a new global cause supporting female empowerment through education, and benefiting organizations such as CaRe International, the Step Up Women’s Network and Ms. Lopez’s own Maribel Foundation.

MAYBELLINE NEW YORK UNVEILS NEW SITEMaybelline New York has unveiled a new website that gives users innovative ways to explore products, lessons, videos and educational content using multi-faceted search tools. This is a first for the brand, and the new maybelline.com is designed to inspire and connect with the most discerning of beauty consumers by showcasing a unique, fashion forward brand point of view. The site’s NyC365 section will have an editorial feel, with new content updated daily.

“Maybelline’s new website is our first and most important step toward a new consumer-centric digital ecosystem,” said Sebastien Simpson, director of global digital media and Internet for Maybelline New york. “Content, engagement and innovation will continue to fuel our digital footprint as our upcoming efforts will focus strongly on social and mobile.”

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growing and the biggest Clarins counter in america,” said Zrihen. “We invited French cancan dancers to perform in the store and shoppers loved it! It gave a little French touch to our success.”

Zrihen also added “that working with bloomingdale’s has been a fantastic experience so far because they believe in the power of Clarins and have supported us all the way on our ambitious goal.”

NEWPRODUCTSAVON

Ultra Color Rich Moisture Seduction Lipstick

Category: MakeupLaunch: February 2011Claims: Formulated with an aqua Silk Complex and SPF 15, this lipstick combines rich, creamy lip color with visible ribbons of hydrating conditioner for radiant color and deep moisture.Stats: $8.00

URBAN DECAYLush Lash System

Category: MakeupLaunch: February 2011

Claims: This double-ended miracle worker features a growth accelerating serum that penetrates lashes at the root while stimulating keratin, and a creamy conditioning mask that

binds the hair shaft, making it shiny and strong.

Stats: $42.00

24 FEBRUARY 14, 2011 COSMETIC WORLD

februaryFEBRUARY 15Cosmetic Executive WomenNewsmaker Forum with Walmart’s Carmen bauza and Macy’s Muriel GonzalezHarmonie Club • NyC 5:30 PM (R) (S) (TA)(646) 929-8026www.cew.org

FEBRUARY 23Fragrance FoundationInsider’s breakfast with Christian Dior’s Terry DarlandNyC 8:30 aM Members Only (212) 725-2755 x107tmolnar@fragrance.org

FEBRUARY 24ICMADTechnical/Regulatory Forumbalboa bay Club & Resort • Newport beach Ca (847) 991-4499www.icmad.org

FEBRUARY 28 - MARCH 2Personal Care Products Councilannual MeetingThe breakers • Palm beach FL (M)(202) 331-1770

cosmeticworldcalendarSubject:(A) Awards(B) Benefit(E) Retail Event(I) Product Intro

(M) Meeting(P) Press Trip(R) Reception(S) Seminar(T) Trade Show

Admission detail:(IO) Invitation Only (TA) Tickets Available

For more events check out cosmeticworldcalendar.com

marchMARCH 9Cosmetic Executive Womenbeauty awards Product DemonstrationMetropolitan Pavilion • NyC 6:00 PM (R) (IO)(646) 929-8026www.cew.org

CIBSMonthly LuncheonThe Manhattan Club • NyC 12:00 PM www.cibsonline.com

MARCH 18ICMADReception at Cosmoprof bolognabologna Italy (R)(847) 991-4499www.icmad.org

MARCH 18 - 20Beauty InternationalTrade Fair for Cosmetic, Nail, Foot & Wellness ProfessionalsDusseldorf Germany (T)(312) 781-5180www.beauty-international.com

MARCH 18 - 21Cosmoprof Bolognabologna Italy (T)www.cosmoprof.com

MARCH 23Fragrance FoundationTrends eventTime-Life Inc. • NyC 8:30 aM (212) 725-2755 x 103arubin@fragrance.org

MARCH 24CIBSSpring Cocktail Partybowlmor Carnival • NyC 6:00 PM www.cibsonline.com

MARCH 29 - 30Luxe Pack ShanghaiShanghai Intl Convention Center • Shanghai China (T)(212) 274-8508www.luxepack.com

aPrILAPRIL 8Fragrance FoundationFiFi Finalists breakfastMandarin Oriental • NyC 8:30 aM Members Only (A)(212) 725-2755 x103www.fragrance.org

APRIL 9 - 10Global Art of PerfumesTrends in Fragrance, Skincare and ColorsMaritim Hotel • Dusseldorf Germany (T)

APRIL 11March of Dimesbeauty ball Honoring CVS Caremark’s Mike bloom and Meredith Corporation’s Jeannine Shao CollinsCipriani 42nd Street • NyC 6:00 PM (B) (R) (TA)(212) 353-1143jcarlo@marchofdimes.com

APRIL 13CIBSMonthly LuncheonThe Manhattan Club • NyC 12:00 PM www.cibsonline.com

APRIL 21Fragrance FoundationInsider’s breakfast with Clarins’ Jonathan ZrihenNyC 8:30 aM Members Only (212) 725-2755 x107tmolnar@fragrance.org

APRIL 28ICMADFDa Cosmetic Regulations WorkshopNyC 9:00 aM (TA)(847) 991-4499www.icmad.org