copywriting templates, training, templates - write ......2021/03/06 · copywriting offer (emails,...
TRANSCRIPT
WRITE YOUR OWNSIX-FIGURE SALES PAGE
THE WORKBOOKWORKBOOK
SURFACE EFFECT ROOT
Problem | Pain Point
Promise | Solution
Paradigm Shift | X Not Y
Proof | Testimonials
Prompt | Transition
Pitch | Details
WORKBOOK • 6P SEQUENCE™ • GEOFFKULLMAN.COM
The 6P Framework™
DEMOGRAPHICS:
GOALS & VALUES
DEMOGRAPHICS:
CHALLENGES & PAIN POINTS
DEMOGRAPHICS:
SOURCES OF INTEL
DEMOGRAPHICS:
OBJECTIONS & ROLES
Name:
Age:
Gender:
Marital Status:
#/Age of Children:
Location:
Occupation:
Job Title:
Annual Income:
Level of Education:
Quote:
Your Ideal Avatar
“”
WORKBOOK • 6P SEQUENCE™ • GEOFFKULLMAN.COM
Frustrations
Desires
Fears
WantsToday
Tomorrow
From To
WORKBOOK • 6P SEQUENCE™ • GEOFFKULLMAN.COM
Your Offer Ladder
WORKBOOK • 6P SEQUENCE™ • GEOFFKULLMAN.COM
Lead Magnet Name
Price: FREE
Next Step OR Low-Dollar Offer
Price: FREE OR LOW DOLLAR
INITIAL Offer
Price: Mid-range
CORE Offer
Price: Mid-range to High-range
HIGH $$$ Offer
Price: High-range (anxiety-inducing)
Your Offer Ladder (EXAMPLE)
WORKBOOK • 6P SEQUENCE™ • GEOFFKULLMAN.COM
“5 BrandScript Hacks”
Price: FREE
Discovery Call
Price: FREE
Messaging Offer (aka, BrandScript)
Price: $1500
Copywriting Offer (emails, website)
Price: $3k to $10k
Retainer Offer (monthly services)
Price: $5k+ / mth
EFFECT
SURFACE
CAUSE
tangible
root ORincorrect belief
so what?because…
PROBLEM: Iceberg Model
WORKBOOK • 6P SEQUENCE™ • GEOFFKULLMAN.COM
EFFECT
SURFACE
CAUSE
tangible
root ORincorrect belief
so what?because…
PROBLEM: Iceberg Model (Example)
WORKBOOK • 6P SEQUENCE™ • GEOFFKULLMAN.COM
AN UNCLEAR MESSAGE
CONFUSION + STRESS
TOO HARD
PROMISE: Opposites
à
PRO
MIS
EPR
OBL
EM
à à
WORKBOOK • 6P SEQUENCE™ • GEOFFKULLMAN.COM
PROMISE: Opposites (Example)
à
PRO
MIS
EPR
OBL
EM
à à
WORKBOOK • 6P SEQUENCE™ • GEOFFKULLMAN.COM
CONFUSION + STRESS
AN UNCLEAR MESSAGE
TOO HARD + TOO BUSY
CLARITY + RELIEF
CLEAR + COMPELLING
MESSAGE
OFF YOUR PLATE + DONE
RIGHT!
Person(Name + Relevance)
Problem(Today à Wants)
Promise(Tomorrow à Desires)
Paradigm Shift(Old belief à New belief)
PROOF: Hyper-relevant testimonials
WORKBOOK • 6P SEQUENCE™ • GEOFFKULLMAN.COM
WORKBOOK • 6P SEQUENCE™ • GEOFFKULLMAN.COM
Notes:
WORKBOOK • 6P SEQUENCE™ • GEOFFKULLMAN.COM
Notes:
WORKBOOK • 6P SEQUENCE™ • GEOFFKULLMAN.COM
Notes: