copyright 2010 richard sweeney bridging the generation gap: a millennial focus group...

Copyright 2010 Richard Sweeney

Bridging the Generation Gap: A Millennial Focus Group Bridging the Generation Gap: A Millennial Focus Group [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208

American Dental Education Association American Dental Education Association Allied Dental Program Director’s Allied Dental Program Director’s

Conference Conference

June 13, 2010:June 13, 2010: Bridging the Generation Gap:Bridging the Generation Gap:

A Live Focus Group A Live Focus Group 10:00am – 11:45am10:00am – 11:45am

Please note that this document is copyrighted and licensed under the Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License.

Powerpoint (Revised 6/08/2010) available at:

http://library1.njit.edu/staff-folders/sweeney/

Powerpoint (Revised 6/08/2010) available at:


1



Millennial True – False Question Quiz Millennial True – False Question Quiz Raise your hand if true.

PowerPoint at: http://library1.njit.edu/staff-folders/sweeney/

Please note that this document is copyrighted and licensed under the

Creative Creative Commons Attribution 3.0 United States License.Commons Attribution 3.0 United States License.




2

1. Millennials’ favorite music is Hip Hop / Rap.True or False










3

1. Millennials’ favorite music is Hip Hop / Rap.FalseFalse

Millennials don’t have a generational music.



This PowerPoint can be downloaded at the URL printed at the top of your handouts:


At the bottom of the web page.


At the bottom of the web page.

4



1. 35 minutes - What does the researchresearch say about the Millennials? The Millennial panelists will not be present.

2. 55 minutes- I will conduct a live Millennial live Millennial focus group focus group of local students. Audience Audience will be able to ask questions during the last will be able to ask questions during the last 15 minutes.15 minutes.

Today’s Agenda

5



http://www.generationsatwork.com/articles/millenials.htm Claire Raines Associates Managing Millennials 2002

“They’re variously called the Internet Generation, Echo Boomers, the Boomlet, Nexters, Generation Y, the Nintendo Generation, the Digital Generation, and, in Canada, the Sunshine Generation. But several thousand of them sent suggestions about what they want to be called to Peter Jennings at abcnews.com, and “MillennialsMillennials” was the clear winner.”

6



“The manic commercialization of Internet content arguably began with the initial public offering of Netscape in August 1995.” p. 1379

7

Mowery, David C. and Timothy Simcoe. “Is the Internet a US invention?—an economic and technological history of computer networking?”. Research Policy. 31:8-9 (2002) p1369-1387.

Today’s typical college freshman was only 4 years old in 1995.



*Experts differ on beginning date of Millennial generation : 1974-1984*Experts differ on beginning date of Millennial generation : 1974-1984

Generations Birth Years Ages in 2010

GI Generation 1901 - 1924 86 -

Silent Generation 1925 - 1945 65 – 85

Baby Boomers 1946 - 1964 46 – 64

Generation X 1965 - 1978* 32 – 45

MillennialsMillennials 1979* - 19941979* - 1994 16 - 31 16 - 31

8



MILLENNIAL PANELSMILLENNIAL PANELS over 60 Millennial panels

8 to 14 Millennials each

Canada, Egypt, Guatemala

Over 24 US States: Arizona, California, Colorado,

Connecticut, Florida, Georgia, Kansas, Louisiana,

Massachusetts, Michigan, Minnesota, Missouri, Nebraska,

Nevada, New Jersey, New Mexico, New York, Ohio,

Pennsylvania, Rhode Island, Tennessee, Texas, Washington

D.C, and Wisconsin.

9



Are Millennials different from prior generations at the same age?

10



U.S. Births in Thousands

2,000

2,500

3,000

3,500

4,000

4,500

5,000

Years

Bir

ths

in 1

,00

0s

Births

Boomers Generation X Millennials

1946 1964 1965 1978 1979 1994

1977 1994

19822000

19 Years 14 Years 16 Years

Avg. 3,415

3,415

Avg. 3,832

3,415

Avg. 3,993

3,415

11

Huge GenerationHuge Generation




2,000

2,500

3,000

3,500

4,000

4,500

5,000

Years

Bir

ths

in 1

,00

0s

Births


1946 1964 1965 1978 1979 1994

1977 1994

19822000


Avg. 3,415

3,415

Avg. 3,832

3,415

Avg. 3,993

3,415

56% of Millennials in Workforce

Born 1979-1994

@ 23 yrs old


All Boomers Still in Workforce

Born 1954-1964

65 yrs & younger

Workforce 2010

12




2,000

2,500

3,000

3,500

4,000

4,500

5,000

Years

Bir

ths

in 1

,00

0s

Births


1946 1964 1965 1978 1979 1994

1977 1994

19822000


Avg. 3,415

3,415

Avg. 3,832

3,415

Avg. 3,993

3,415

All Millennials in Workforce

Born 1979-1994

@ 23 yrs old

20% Boomers Retired

Born 1946-1951

66 yrs & older


Boomers Still in Workforce

Born 1952-1964

65 yrs & younger

13

Workforce 2017




2,000

2,500

3,000

3,500

4,000

4,500

5,000

Years

Bir

ths

in 1

,00

0s

Births


1946 1964 1965 1978 1979 1994

1977 1994

19822000


Avg. 3,415

3,415

Avg. 3,832

3,415

Avg. 3,993

3,415

From 2009 forward, the number of Millennials who are turning 18 will begin to decline each year.

Birth rate in 1990 was the peak.

14




2,000

2,500

3,000

3,500

4,000

4,500

5,000

Years

Bir

ths

in 1

,00

0s

Births


1946 1964 1965 1978 1979 1994

1977 1994

19822000


Avg. 3,415

3,415

Avg. 3,832

3,415

Avg. 3,993

3,415

Millennials In Workforce

Born 1979-1985

23 yrs & older


Millennials Not In Workforce

Born 1986-1994

Under 23 yrs old

Workforce 2008

16

2008

College Board College Board Data from WebData from Web

16



17

2008




18

2008




22

2008


22






Creative Commons Attribution 3.0 United States License.




23

1. Millennials’ favorite music is Hip Hop / Rap.True or False









24

2. Over 80% of Millennials volunteered in the last year. True or False










25

3. In the 2008 presidential election, Millennials were the only age group that grew as a percentage of the total electorate.

True or False










26

4. Millennials strongly prefer experiential, “hands-on” learning.

True or False










27

5. Millennials invest 50 percent more time with user-generated content (Blogs, wikis, YouTube, etc.) than the average user.

True or False










28

6. Millennials rely primarily on the internet for their news.

True or False










29

7. 55% of Millennials voted for Obama. True or False










30

8. Millennials make over 25% more voice calls than 45 year-olds.

True or False










31

9. Millennials text message over 7 times more than they make voice calls.

True or False










32

10. Adults over 25 Twitter (Tweet) almost twice as much as those under 25.

True or False










33

11. Millennials show the smallest gap with the values of their parent’s generation compared to the past generations.

True or False










34

12. Millennials are more likely to give up Facebook for a week than e-mail for a week.

True or False










35

13. In the last few years, Millennials rate of reading of literature has increased by 9%.

True or False










36

14. Millennials prefer face-to-face instruction to online instruction.

True or False










37

15. About half of Millennials expect to spend no more than 1 to 3 years “paying their dues” in entry level jobs.

True or False




Nichole J Borges et al. “Comparing Millennial and Generation X Medical Students at One Medical School. Academic Medicine; 81.6 (2006): 571-576

“Using descriptors from the 16PF subscales, we found that Millennial students are more warm and outgoing (WarmthWarmth), more abstract than concrete (ReasoningReasoning), more adaptive and mature (Emotional StabilityEmotional Stability), more dutiful (Rule Rule ConsciousnessConsciousness), more socially bold and adventuresome (Social BoldnessSocial Boldness), more sensitive and sentimental (SensitivitySensitivity), more self-doubting and worried (ApprehensionApprehension), more open to change and experimenting (Openness to Openness to ChangeChange), and more organized and self disciplined (PerfectionismPerfectionism) compared to Generation X medical students.” p. 574

Research StudiesResearch Studies

38




“Furthermore, we found Millennial medical students to be less solitary and individualistic (Self Reliance) than their Generation X counterparts.” 574

Research StudiesResearch Studies

Note: this study looked only at medical schools students:

Generation X born 1965 - 1980“Cuspars” born 1975 – 1980 (Gen X Subset)Millennials born 1981 - 1989

39



More Choices - Selectivity

Digital Natives Politically Engaged

Workplace – More Training

Personalization / Customization

Gamers More Liberal Multitaskers

Collaborative /Social Networking

Practical /Achievement Oriented

Social Involvement

Merit Systems

Flexibility / Convenience Impatient

More Diverse / Inclusive

Balanced Lives / Healthy Lifestyle

Reading Pull, not Push Socially Bold Values

Experiential /Interactive

Media Consumers

Patriotic / Civic Minded

Credit –A Right?High Debt

NomadicCommunication

Expectations /Optimistic

More Friends 1.5 - 3 Years in Job

40

Millennial CharacteristicsMillennial Characteristics










Social Involvement

Merit Systems






Media Consumers






41




More Choices - More Choices - SelectivitySelectivity

Digital Natives


Gamers




Reading Pull, not Push


Media Consumers



“We have no patience. The Gen Y consumer is brand-and–store loyal”, she said, “but the store must provide choices and have them in stock, or they will go elsewhere.”

Lillo, Andrea. “Young consumers tell it 'straight' “ Home Textiles Today; High Point; May 27, 23.38 (2002): 6

42

More ChoicesMore Choices



McCormack, Karyn. “Careers: The Goods on Generation Y”.

Business Week Online, 25 June 2007: 6

“Trouble is, the world is full of too many choices [even the cereal aisle can "turn into a painful decision process"]…. And as Healy describes, they also have a lot more choices. This generation has the luxury of living with their parents until they get on their feet, can start their own company, and can take time to travel, notes Penelope Trunk, columnist, blogger, and author of Brazen Careerist [Warner Business Books, 2007].” p. 6


43



Anderson, Chris. The Long Tail: Why the Future of Business Is

Selling Less of More. New York: Hyperion, 2006

“The secret to creating a thriving Long Tail business can be summarized in two imperatives

1. Make everything available2. Help me find it.” p. 217

44





Digital Natives

Personalization / Personalization / CustomizationCustomization

Gamers






Media Consumers



“Millennials aren't interested in the financial success that drove the boomers or the independence that has marked the Gen-Xers, but in careers that are personalized.”

Sacks, Danielle. “SCENES from the culture clash”. Fast Company, 102

(2006) 72-77

45

Personalization - CustomizationPersonalization - Customization




Digital Natives


Gamers

Collaborative /Collaborative /Social Social NetworkingNetworking





Media Consumers



“Because of their collaborativecollaborative upbringing, law students of the Millennial generation thrive on interactive lessons.” p. 12

“Is Your Firm Ready to Make Learning High-Tech & Fun?” Compensation & Benefits for Law Offices; Aug2007, Vol. 7 Issue 8, p1-15, 5p

47

Collaborative / Social NetworkingCollaborative / Social Networking



Pauley, John and Urs Gasser. Born Digital: Understanding the First Generation of Digital Natives. New York: Basic Books, 2008

“Schools should also use digital technologies to encourage team-basedteam-based learning. Digital Natives are proving, all the time, that they can build communities around ideas, good and bad.

49

Collaborative / Social NetworkingCollaborative / Social Networking




Digital Natives


Gamers



Flexibility / Flexibility / ConvenienceConvenience Impatient



Media Consumers



“Gens X and Y insist on the time to enjoy life and care for their families, and they demand the balance and flexibilityflexibility to do so.”

Molas, Sandra A. “Flexibility becoming the Norm in the Workplace: Is Your Firm Stretching to Meet the Demand?”. Pennsylvania CPA Journal; Fall 2006, Vol. 77 Issue 3, p28-30, 3p

53

Flexibility / ConvenienceFlexibility / Convenience



• 18% Mainly flexible office hours• 66% Regular office hours with some flexibility66% Regular office hours with some flexibility• 16% Mainly regular work hours

Do you think your office hours will be mainly flexible hours / mainly regular office hours / regular office hours with some flexibility?

PricewaterhouseCoopers surveyed a total of 4271 graduates internationally about their expectations of work.”

George, Lianne. “Managing tomorrow’s people: Millennials at work: Perspectives from a new generation”. PricewaterhouseCoopers. (2008) 48-49

54




“They want a great deal of flexibilityflexibility without commitment. They like to switch.” p. 12

Cameron, Alan. “Maxing with the Millennials” GPS World; December 2007, Vol. 18 Issue 12, p10-12

55





Digital Natives


Gamers




ReadingReading Pull, not Push


Media Consumers



“In short, the future of the U.S. News industry is seriously threatened by the seemingly irrevocable move by young people away from traditional sources of news.”

Merrril Brown, “Abandoning the News.” Carnegie Reporter 3.2 (Spring 2005)

56

ReadingReading



XXXXXXXXXXXXXXXXXXXXXXXXXXX

“Over the past 20 years, young adults (18-34) have declined from being those most likely to read literature to those least likely (with the exception of those 65 and older. The rate of decline for the youngest adults, aged 18 to 24 was 55 percent greater than the total adult population.”

Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Hill, Kelly. “Reading at Risk; A Survey of Literary Reading in America”Hill, Kelly. “Reading at Risk; A Survey of Literary Reading in America” National Endowment for the Arts Research Division ReportNational Endowment for the Arts Research Division Report, 46 (June 2004), 46 (June 2004)

57

ReadingReading




“For the first time in the history of the surveyfirst time in the history of the survey - conducted five times since 1982 - the overall rate at which adults read literature (novels and short stories, plays, or poems) rose by seven percent.”

Young adults show the most rapid increasesYoung adults show the most rapid increases in literary reading. Since 2002, 18-24 year olds have seen the biggest increase (nine percent) in literary reading(nine percent) in literary reading, and the most rapid rate of increase (21 percent). This jump reversed a 20 reversed a 20 percent rate of decline in the 2002 surveypercent rate of decline in the 2002 survey, the steepest rate of decline since the NEA survey began.”

Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” National Endowment for the Arts. 2008 Survey of Public Participation in the Arts: Research Report #49 (November, 2009) http://www.nea.gov/research/2008-SPPA.pdf

59

ReadingReading




Digital Natives


Gamers





Experiential /Experiential /InteractiveInteractive

Media Consumers



60

Experiential / InteractiveExperiential / Interactive

“The sensory mode the majority of students preferred to receive information was kinesthetic, the hands hands on approach to on approach to learninglearning.”

Meehan-Andrews, Terri A. . “Teaching mode efficiency and learning preferences of first year nursing students”. Nurse Education Today. 29:1 (2009) 24-32



“Integrating virtual pedagogies (Internet and interactive simulations) to support the venerable face-to-face classroom not only helps to tailor our teaching styles to our students’ learning styles, it also broadens the boundaries of our “teaching space”Brower (2003) and Simonson, Schlosser and Hanson (1999) suggest that we can enhance the learning experience if we can produce a “touch effect” with technology— creating the sense of personal creating the sense of personal involvement and interactioninvolvement and interaction via technology. p. 75

62

Proserpio, Luigi; Gioia, Dennis A. “Teaching the Virtual Generation”. Academy of Management Learning & Education, 6:1 (2007), p69-80,




“The least boring teaching methods were found to be seminars, practical sessions, and group discussions. In other words, tech-free classrooms were the most engaging.” …[April issue of British Educational Research Journal]

His philosophy is that the information delivery common in today’s classroom lectures should be recorded and lectures should be recorded and delivered to students as podcasts or online videos before delivered to students as podcasts or online videos before classroom sessionsclassroom sessions. To make sure that students tune in, he gives them short online multiple choice tests.” p. A13

63

Young, Jeffrey R. “ ‘Teach Naked’ Effort Strips Computers from Classrooms”. Chronicle of Higher Education , LV:42 (2009), A13-80,




“We highlight three features associated with effective learning that have implications for teaching the virtual generation: (1) active involvementactive involvement by students in the learning process, (2) facilitative social settingsfacilitative social settings, and (3) problem based focusproblem based focus. (Alavi, 1994; Alavia, Wheeler, & Valacich, 1995; Johnson and Johnson, 1975).p. 74

64






“The average college class has minimal average college class has minimal interactioninteraction; estimates are that students ask 0.1 question per hour and that faculty ask 0.3. By contrast, students in tutored sessions ask 20-30 questions, and tutors ask more than 100. In computer based instruction, the number of questions posed to students per hour ranges from 160 to 800.” p. 70 Diana Oblinger VP, Educause

Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Diana G. Oblinger, “Learners, Learning and Technology”, Educause Review 40.5 September/October 2005 66-75

66





“Interaction and a sense of communitycommunity are the key requests of those born digital when it comes to online learning, as surveys indicate.” p. 248

[citing Joel Hartman, Patsy Moskal, and Chuck Dziuban,”Preparing the Academy of Today for the Learner of Tomorrow”. In Diana G. Oblinger and james L. Oblinger, ed.s Educating the Net Gegeneration (Boulder: Educause, 2005), pp. 6.6-6.10

69





“p.X

Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Educause ReviewEducause Review. 38.4 (2003) 12-22. 38.4 (2003) 12-22

`

ExperientialExperiential

“The ideal learning situation:1…customized to the very specific needs of the individual.2…provides students with immediate feedback.3...is constructive ..to explore learning environments (preferably multi sensorial)...4…motivates students to persist far in excess of any externally imposed requirements.5…builds enduring conceptual structures.” p.14

72





Digital Natives


Gamers






Media Consumers

NomadicNomadicCommunicationCommunication


“Time, location, and interaction are the critical components of mobilemobile usage for millennials.” p. 10


75

Nomadic / MobileNomadic / Mobile



Ages Calls Texts Ratio

<12 137 425 3.13.1

13-17 231 1742 7.5

18-24 265 790 2.92.9

25-34 239 331 1.41.4

35-44 223 236 1.0

45-54 193 128 .7

55-64 145 38 .3

65- 99 14 .1

eMarketer Inc. “Why Talk When You Can Text?” September 22, 2008 http://www.emarketer.com/Articles/Print.aspx?id=1006604&src=print_article_graybar_article&xsrc=print1_articlex

76

“Average Monthly Calls Made/Received and Text Messages Sent/Received per US Mobile Phone Subscriber, by Age, Q2 2008”


A few months later Nielsen raised the tally to 2,272 texts per month.



eMarketer Inc. “Why Talk When You Can Text?” September 22, 2008 http://www.emarketer.com/Articles/Print.aspx?id=1006604&src=print_article_graybar_article&xsrc=print1_articlex

77

0

200

400

600

800

1000

1200

1400

1600

1800

2000

<12 13-17 18-24 25-34 35-44 45-54 55-64 65-

Calls

Texts


<12 137 425 3.13.1

13-17 231 1742 7.5

18-24 265 790 2.92.9

25-34 239 331 1.41.4

35-44 223 236 1.0

45-54 193 128 .7

55-64 145 38 .3

65- 99 14 .1





<12 137 425 3.13.1

13-17 231 1742 7.5

18-24 265 790 2.92.9

25-34 239 331 1.41.4

35-44 223 236 1.0

45-54 193 128 .7

55-64 145 38 .3

65- 99 14 .1

78


Bridging the Generation Gap: A Live Millennial Focus Group Bridging the Generation Gap: A Live Millennial Focus Group [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208

E-Mail

Texting

Social Networking

Least Likely to Give Up for Week

eMarketer Inc. “Gen Y Holds Tight to E-Mail and Texting November 4, 2009

http://www.emarketer.com/Article.aspx?R=1007361




Bauerlein, Mark. “Why Gen-Y Johnny Can’t Read Nonverbal Cues”. Wall Street Journal August 28, 2009Accessed on June 4, 2010 http://online.wsj.com/article/SB10001424052970203863204574348493483201758.html

“The next time they face a twenty-something who doesn't look them in the eye, who slouches and sighs for no apparent reason, who seems distracted and unaware of the rising frustration of the other people in the room, and who turns aside to answer a text message with glee and facility, they shouldn't think, "What a rude kid." Instead, they should show a little compassion and, perhaps, seize on a teachable moment. "Ah," they might think instead, "another texter who another texter who doesn't realize that he is communicating, right now, with doesn't realize that he is communicating, right now, with every glance and movement every glance and movement —and that we're reading him all too well."

79





“Fully 72% of all teens – or 88% of teen cell phone users — are text-messagers. That is a sharp rise from the 51% of teens who were texters in 2006. More than half of teens (54%) are daily texters…. p. 2

“Half of teens send 50 or more text messages a day, or 1,500 texts a month, and one in three send one in three send more than 100 texts a daymore than 100 texts a day, or more than 3,000 texts a month.” p. 2

Lenhart, Amanda, Rich Ling, Scott Campbell, Kristen Purcell. “Teens and Mobile Phones”. Pew Internet & American Life Project 4/20/2010Accessed at http://www.pewinternet.org/~/media//Files/Reports/2010/PIP-Teens-and-Mobile-2010.pdf 6/4/2010

80




“For example, more than 90 percent of popular Twitter client Tweetdeck’s audience is over 25. Furthermore, Twitter.com’s reach is 6.6 percent for kids, teens and young adults, whereas it is 12.1 percent for those over 25; implying that adults are trying Twitter at nearly double the rate.

81


Understanding & Engaging the Millennial Generation Understanding & Engaging the Millennial Generation [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208

Martin, David & Sue MacDonald. “Teens Don’t Tweet; Twitter’s Growth Not Fueled By Youth” Nielsen News, Online And Mobile . ” July 30, 2009 http://blog.nielsen.com/nielsenwire/online_mobile/teens-dont-tweet-twitters-growth-not-fueled-by-youth/




Digital NativesDigital Natives


Gamers






Media Consumers



“Technology is a huge force in shaping the way Millennials consume as well as "commune" with media.” p. 11

Mumford, David E. “Make a Connection With Tech-Savvy Millennials”. Television Week; 11/13/2006, Vol. 25 Issue 43, p11-11

82





“And we will never understandAnd we will never understandor use the technology in precisely the same way or use the technology in precisely the same way as the Natives doas the Natives do.”

This distinction is critical in education, because we are currently in a time where all our students are DIGITAL NATIVESDIGITAL NATIVES, yet the bulk of our educators, teachers, administrators and curriculum developers are Digital Immigrants.” p. 3

Prensky, Marc. “Use Their Tools! Speak Their Language!” Marc Prensky. March 2004. http://www.marcprensky.com/writing/Prensky-

Use_Their_Tools_Speak_Their_Language.pdf


83




“The most important thing that schools can do is not to use technology in the curriculum more, but to use it use it more effectivelymore effectively. We ought to experimentexperiment with ways in which technology ought to be part of the everyday curricula in schools—but only where it belongs.”p. 247

84





“While most respondents are enthusiastic IT users and use it to support many aspects of their academic lives, most prefer only a ‘moderate’ most prefer only a ‘moderate’ amount of IT in their coursesamount of IT in their courses (59.3 percent)”. p. 13

Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Salaway, Gail et al. ECAR Study of Undergraduate Students and Information Technology, 2007 Boulder, Colorado: EDUCAUSE Center for Applied Research, 2007 (www.educause.edu/ecar)

86





“Again this year, they overwhelming (85.1 percent) favor e-mail for official college and university communications”. p. 12-13`

Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Salaway, Gail et al. ECAR Study of Undergraduate Students and Information Technology, 2007 Boulder, Colorado: EDUCAUSE Center for Applied Research, 2007 (www.educause.edu/ecar)

89





Digital Natives


GamersGamers






Media Consumers



“ ‘The most important things to remember are: multi-player, creative, challenging, and competitive.’ -a high school student” p. 1

Prensky, Marc. “Use Their Tools! Speak Their Language!” Marc Prensky. March 2004. http://www.marcprensky.com/writing/Prensky-Use_Their_Tools_Speak_Their_Lan

guage.pdf

90

GamersGamers




“So we now have a generation of students that is better at taking in informationtaking in information and making making decisions quicklydecisions quickly, better at multitaskingbetter at multitasking and parallel processing; a generation that thinks thinks graphicallygraphically rather than textually, assumes connectivity, and is accustomed to seeing the world through a lens of gamesgames and play.” p. 3

Prensky, Marc. “Use Their Tools! Speak Their Language!” Marc Prensky. March 2004. http://www.marcprensky.com/writing/Prensky-

Use_Their_Tools_Speak_Their_Language.pdf

GamersGamers

91



“How hard this new cohort works, how they try to compete, how they fit into teams. How they take risks – all are different in statistically verifiable ways. And those differences are driven by one central factor: growing up with video games.” p. 2

Beck, John C., and Mitchell Wade. Got Game: How the Gamer Generation is Reshaping Business Forever. Boston: Harvard Business School Press, 2004.

93

GamersGamers




“The important thing for business professionals to know about games isn’t whether someone plays them now, but whether he or she grew up playing grew up playing themthem.” p. 25

Beck, John C., and Mitchell Wade. Got Game: How the Gamer Generation is Reshaping Business Forever. Boston: Harvard Business School Press, 2004.

94

GamersGamers




Digital Natives


Gamers


Practical /Practical /Achievement Achievement OrientedOriented




Media Consumers



“In teams, Nexters can be very effective, but they want a strong leader for guidance and well well defined goalsdefined goals, she says.” [Loyalty Factor President Dianne Durkin]p.18

Marshall, Jeffrey. “Managing Different Generations at Work”. Financial Executive. July/Aug 2004 20:5 1p.

96

Practical / Achievement OrientedPractical / Achievement Oriented



Understand Gen Y Employees”. Credit Union Magazine; April 2006 72:6 p.70

“Gen Y employees are goal-orientedgoal-oriented and have high expectations of themselves. They’re high-performers, competitive, and seek tasks with tight deadlines that reward and acknowledge their efforts. They take ownership of their work, value individualized goal setting, and seek new skills.” p. 1

Practical / Achievement OrientedPractical / Achievement Oriented

97




Digital Natives


Gamers



Flexibility / Convenience ImpatientImpatient



Media Consumers



“For these new 20-something workers, the line between work and home doesn't really exist. They just want to spend They just want to spend their their timetime in meaningful in meaningful and useful waysand useful ways, no matter where they are.” p57

Trunk, Penelope. “What Gen Y Really Wants.” Time South Pacific (Australia/New Zealand edition); 7/16/2007 Issue 27, p57-57, 1p

98

ImpatientImpatient



“Theirs is, however, essentially a culture that also emphasizes immediacy (24/7 information availability), curiosity, and intellectual openness (Tapscott, 1998). p. 72

99


ImpatientImpatient



Lillo, Andrea. “Young consumers tell it 'straight' “ Home Textiles Today; High Point; May 27, 23.38 (2002): 6

“We want everything to be easyeasy, and we want it now," said Katie Smith, a student at the University of Florida. "We have no patienceno patience.” p.6

100

ImpatientImpatient



Howe, Neil and William Strauss. Millennials Go To College. Washington, DC: American Association of Collegiate Registrars, 2003.

“BusyBusy Around the Clock

“Millennial teens may be America’s busiest people.

Long gone are the days of Boomer kids being shooed outside to invent their own games – or of GenXer Kids being left “home alone” with a “self-care” guide." p. 45

101

ImpatientImpatient



Sacks, Danielle. “SCENES from the culture clash”. Fast Company,

102 (2006) 72-77

“ ‘Nothing infuriates us more than busyworkbusywork,’ says 24-year-old Katie Day, an assistant editor at Berkley Publishing, a division of Penguin Group USA. Fearlessness ? "I don't have time to be intimidated," says Anna Stassen, a 26-year-old copywriter at the advertising agency Fallon Worldwide who treats her bosses like ‘the guys’."

102

ImpatientImpatient




Digital Natives


Gamers




Reading Pull, not PushPull, not Push


Media Consumers



“…selling effectively to our New Millennial prospect requires that you become a non-stressful provider of information, because New Millennials are over-stressed and over-scheduled. You'll need to highlight peer-to-highlight peer-to-peer testimonialspeer testimonials, because New Millennials seek that approval.” p. 9

Stein, Dave. “Selling Across Generation Gaps”. Sales & Marketing Management; Oct 2007, Vol. 159 Issue 8, p9-9,

103

Pull, not PushPull, not Push



“Word-of-mouth is a strong motivator with Millennials. According to the survey, word-of-mouthword-of-mouth is the most common reason for Millennials to visit a Web site. A television ad was the second-most-common reason. ”

Millennials claim to tell 17.7 people about things of interest to them. In the survey, the average respondent replied at a rate of 9.7, meaning Millennials spread word-of-mouth to 82 percent more people than the average respondent. p. 68

Dominiak, Mark. “'Millennials' Defying the Old Models. Find More Like This”. Television Week; 5/7/2007, Vol. 26 Issue 19, p68-68, 1p, 1c


104



Anderson, Chris. The Long Tail: Why the Future of Business Is

Selling Less of More New York: Hyperion, 2006

“In the inversion of powerinversion of power that has accompanied the user-driven web—individuals trusted more, institutions trusted less---the most effective messaging comes from peers. Nothing beats word of mouth, and as we’ve seen, the Web is the Web is the greatest word-of-mouth amplifier the world the greatest word-of-mouth amplifier the world has ever seenhas ever seen.

p. 229

105





Digital Natives


Gamers






Media Media ConsumersConsumers



“Millennials, however, do not view the online space in any way, shape or form as a conventional mediamedia channel.

…Millennials, therefore, invest 50 percent more time with user-generated content than the average user. ” p. 68

Dominiak, Mark. “'Millennials' Defying the Old Models. Find More Like This”. Television Week; 5/7/2007, Vol. 26 Issue 19, p68-68, 1p, 1c

106

Media ConsumersMedia Consumers



“[SUNY Fredonia Psychology] Students in the podcast condition had an average score of 71.24%podcast condition had an average score of 71.24% (SD = 16.50%), whereas students in the lecture lecture condition had an average score of 62.47%condition had an average score of 62.47% (SD = 17.03%). This result was surprising given the assumption that students who attend class and take notes normally score best on exams.” p. 621

107

McKinney, Dani; Jennifer L. Dyck, Elise S. Luber. “iTunes University and the classroom: Can podcasts replace Professors?. Computers & Education. 52:3 (2009) p617-623.




“Students who took additional notes scored significantly higher, 76.23% (SD = 13.61%) than students who merely listened to the podcast but did not take additional notes, 62.08% ( SD = 17.93%).

The mean of the students who merely listened to the podcast but did not take additional notes, was not significantly different than the in-class lecture students, t(42) = .06 p>.05.” p. 621

108





“The results of this study are in no way an indication no way an indication that audio copies of lectures could or should replace that audio copies of lectures could or should replace actual professorsactual professors, or even regular class attendance.The advantage the students in our study received was only when the student took notes as they would do during a lecture, and when they listened to a lecture more than once.” p. 622

109





McHale, Tom. “Portrait of a Digital Native” Technology & Learning,

26.2 (2005) 33-34

“.. A recent Kaiser Family Foundation report, "Generation M: Media in the Lives of 8- to 18-Year-Olds," found that students who use media the students who use media the most also spend more time with family, friendsmost also spend more time with family, friends, and other activities. That may explain the need to do many things at once.” p. 33


110



“Because they are all about mediamedia, and boy, do they consumeconsume it. They use media differently than you or I, to paraphrase F. Scott Fitzgerald. They consume content in their own wayin their own way.” p. 10


111




“Media Media influences: Baby Boomers rely on traditional media such as

television (50 percent boomers, 27 percent Generation Y) and newspapers (19 percent versus 6 percent),

while Generation Y business owners rely on the Generation Y business owners rely on the Internet for newsInternet for news (31 percent versus 9 percent of Boomers).” p. 15

“Boomers vs. Gen Y”. Community Banker; Sep2007, Vol. 16 Issue 9, p15

112




“Mastery effort, intrinsic motivation, abstract reasoning, assessment focus and independent learning increase with age. However, the younger the students, the more likely they are to prefer working collaboratively and learn using visual formats rather than reading…

“As people age they are likely to grow stronger as [sic] cognitive voyaging. Multimedia collaboration is Multimedia collaboration is more strongly associated with younger studentsmore strongly associated with younger students.”

Jeffrey, Lynn M. “Learning Orientations: Diversity in higher education”. Learning and Individual Differences. 9:4 (2008) 1-14Doi: 10.1016/j.lindif.2008.09.004

113




Actor: Tom Hanks

You’ve Got Mail(1998)Dir: Nora EphronStarring:Tom Hanks, Meg Ryan, Parker Posey, Greg Kinnear, Jean Stapleton

Cast Away(2000)Dir: Robert ZemeckisStarring:Tom Hanks, Helen Hunt, Valerie Wildman, Geoffrey Blake, Jenifer Lewis

Lawrence of Arabia

The Great Escape

Actor: Tom Hanks Actor: Tom Hanks

The Terminal Catch Me If You CanDir: Frank Darabont Dir: Steven Spielberg

Actor: Tom Hanks

Minority Report Artificial Intelligence AI

Actor: Tom Hanks

The Green Mile(1999)Dir: Frank DarabontStarring:Tom Hanks, Michael Clarke Duncan, David Morse, Bonnie Hunt, James Cromwell

Saving Private Ryan (1998)Dir: Steven SpielbergStarring:Tom Hanks, Tom Sizemore, Jeremy Davies, Edward Burns, Giovanni Ribisi

Best War Movies Apocalypse Now Schindler’s List

Toy Story 2 (1999)Dir: Lee UnkrichStarring:Tom Hanks Tim Allen Don Rickles Jim Varney Wallace Shawn

Rich, this is one of my favorites. Janet

The favorite online Millennial environment, is virtual, interactive, multimedia, full motion, personalized,

customized, and socially networked.

114





Digital Natives


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Media Consumers


Expectations /Expectations /OptimisticOptimistic

“.” p. 42

115


“Overall, Millennials appear less prickly and less prickly and pessimisticpessimistic than their predecessors, the Gen Xers, a group that numbers about 59 million and was born from 1965 to 1982.”

Expectations / OptimisticExpectations / Optimistic



“74% of the students expect to be better off than their parents in terms of income and quality of life over their lifetime.”

Ernst and Young, Canada. “Sixty-five Per Cent of College Students Think They Will Become Millionaires.” 2001. Press Information Worldwide. 3/14/05. http://www.pressi.com/us/release/35870.html

High ExpectationsHigh Expectations

116



“According to the National Association of Colleges and Employers, which every year surveys thousands of college graduates about their job prospects and work attitudes, fully 41 percent of job seekers this year turned down41 percent of job seekers this year turned down offers—the exact percentage that did so in 2007, when the economy was booming. And though less than a quarter of less than a quarter of seniors who applied for work had postgraduate job offersseniors who applied for work had postgraduate job offers in hand by late April (compared with 52% in 2007), many are still approaching work with attitudes suited for a full-employment economy.” p.

117

Warner, Judith. “The Why Worry Generation”. The NY Times Magazine. pMM11 (5/30/10).




“ ‘They’re extraordinarily optimisticoptimistic that life will work out for them,’ Arnett says. ‘Everybody thinks bright days are ahead and eventually they will find that terrific job.’ (Jeffrey Jensen Arnett, Clark University Professor)

These emerging adults may be off-putting to a worried 40-something –their sense of entitlement and their lack of humility are somewhat hard to take—but they’re not necessarily maladaptednot necessarily maladapted.” p.

118


Warner, Judith. “The Why Worry Generation”. The NY Times Magazine. pMM11 (5/30/10).




Digital Natives Politically Politically EngagedEngaged






Social Involvement

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Media Consumers






119

Politically EngagedPolitically Engaged



Pryor, John H. et al. “2008 CIRP Freshmen Survey Report” UCLA The Higher Education Research Institute (HERI). http://www.gseis.ucla.edu/heri/


Understanding & Engaging Millennial Generation StudentsUnderstanding & Engaging Millennial Generation Students [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208



Data Source: CNN http://observationalism.com/2008/11/09/selected-exit-poll-comparisons-2000-2004-2008/http://www.cnn.com/ELECTION/2008/results/president/

121

BUSH

BUSH 2000 2004 2008

18-29 years old 17% 17% 18%18%

30-34 years old 29% 29% 29%

45-59 years old 30% 30% 30%

60 and older 24% 24% 23%23%

Change in Percentage of Electorate Voting











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122

More LiberalMore Liberal




“Some 30%30% of freshmen say they're liberalssay they're liberals, compared with 21% in 1981. Popularity of the "liberal" label has increased for five consecutive years, Sax says. About 49% now are "middle-of-the-road" and 21% "conservative" or "far right.”

Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Elias, Marilyn. “Boomer echo: College freshmen look liberal” USA

TODAY January 28, 2002, Monday, FINAL EDITION


123



Pryor, John H. et al. “2008 CIPA Freshmen Survey Report” UCLA The Higher Education Research Institute (HERI). http://www.gseis.ucla.edu/heri/


Understanding & Engaging Millennial Generation StudentsUnderstanding & Engaging Millennial Generation Students [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208



“Election Results 2008; National Exit Polls Table”. New York Times. 5 Nov 2008

http://elections.nytimes.com/2008/results/president/national-exit-polls.html

125

BUSH

BUSH

Candidates Voting by Age Groups

2000 2004 2008

Gore Bush Kerry Bush Obama McCain

18-29 years old 48% 46% 54% 45% 65%65% 32%

30-34 years old 48% 49% 46% 53% 52% 46%

45-59 years old 48% 49% 48% 51% 49% 49%

60 and older 51% 47% 46% 54% 47% 51%51%





“Only three conservative positions in this survey garnered agreement from at least 60 percent of Americans under 30 (compared to 14 progressive positions) and two of them were on economic and domestic policy.” p. 27 Free tradeFree trade is good for America because it creates new markets for our goods and services and lowers costs for consumers (68%), Social SecuritySocial Security should be reformed to allow workers to invest some of their contributions in individual accounts. (64%)America has taken too large a roletoo large a role in solving world problems and should focus more at home. (80%)

Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.”

Halpin, John & Karl Agne. The Political Ideology of the Millennial Generation. May, 2009. Center for American Progress <http://www.americanprogress.org/issues/2009/05/pdf/political_ideology_youth.pdf>


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Social Social InvolvementInvolvement

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127

Social InvolvementSocial Involvement



Social InvolvementSocial Involvement

81% have volunteered in the last year.81% have volunteered in the last year.“Nearly nine out of ten Millennials surveyed, ages 13 – 25, stated that they are likely or very likely to switch from one brand to another (price and quality being equal) if the second brand is associated with a good cause.”

Faville, Kelly. “Cone 2006 Millennial Cause Study”. CAUSE Marketing Forum. www.causemarketingforum/page.asp?ID=473

128










Social Involvement

Merit Systems


More Diverse More Diverse / Inclusive/ Inclusive




Media Consumers






129

More Diverse / InclusiveMore Diverse / Inclusive



More Diverse / InclusiveMore Diverse / Inclusive

Williamson, Christopher. The war of the ages; Planning 68.7 (2002): 4-9

“About a fiftha fifth of these echo boom children are the offspring of immigrantsoffspring of immigrants who arrived in the U.S. during the 1980s and who often had relatively large families. The ethnic profile created by these immigrant children is far different from the white and black 1950s and 1960s.” p. 4

130










Social Involvement

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Reading Pull, not Push Socially BoldSocially Bold Values


Media Consumers






131

Socially BoldSocially Bold



Socially BoldSocially Bold

Burnett, Linda. “welcome millennials”. Contract, May 2006, 48.5, p114-114

“And the Millennials feel perfectly comfortable talking back to their superiors.” p. 114

132










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Media Consumers

Patriotic / Patriotic / Civic MindedCivic Minded





133

Patriotic / Civic MindedPatriotic / Civic Minded



“Millennials want meaning. They've been called the next "greatest generation“ because they are civic and cause civic and cause minded:minded: 59 percent of them volunteer three and a half hours a week: 83 percent of incoming college freshmen volunteered in the past year; and 61 percent feel personally responsible for making the world better.”

Patriotic / Civic MindedPatriotic / Civic Minded

Butterfield, Bruce; Fox, Susan. “Preparing for the Millennial Tsunami”. Associations Now, May2007, 3.6: p11

134










Social Involvement

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Media Consumers





More FriendsMore Friends 1.5 - 3 Years in Job

135

More FriendsMore Friends



“Gen Y knows that their ideal is to gain a greater work/life balance but is also keen to gain employability. To balance these preferences many actively seek an employer where they can be part of a team, have fun and make friendshave fun and make friends within the workplace.” p. 20

More FriendsMore Friends

136

Drewery, Kelly, Ann Riley et al. Gen Up: How the four generations work. London, England: Penna. 2008http://www.cipd.co.uk/subjects/dvsequl/general/_genup.htm





Workplace – More Workplace – More TrainingTraining





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Media Consumers






137

TrainingTraining




“The Generation Y makes up 75% of the McDonalds workforce…

A study conducted by the academic Adrian Furnham showed that 90% of McDonalds’ staff showed high levels of employee engagement. The key contributing factors in this high level of engagement among McDonalds employees were the opportunities for training and developmenttraining and development offered by the organization.” p. 34

TrainingTraining

138







Gamers More Liberal MultitaskersMultitaskers



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139

MultitaskersMultitaskers



Bauerlein, Mark. “Why Gen-Y Johnny Can’t Read Nonverbal Cues”. Wall Street Journal August 28, 2009Accessed on June 4, 2010 http://online.wsj.com/article/SB10001424052970203863204574348493483201758.html

“In Silicon Valley itself, as the Los Angeles Times reported last year, some companies have installed the "topless" meeting—in which not only laptops but iPhones and other tools are banned—to combat a new problem: "continuous partial attentioncontinuous partial attention." With a device close by, attendees at workplace meetings simply cannot keep their focus on the speaker…

“Older employees might well accept such a ban, but younger ones might not understand it.”

140




“In a phrase, they are the multiplexed generation or Generation MUX… The members of Generation MUX have adapted to that digital flow. They multitask They multitask betterbetter than their predecessors did.” p. 42

Harney, Ken. “Generation MUX” Where will we find tomorrow’s best IT workers? . InfoWorld. 7/18/2005, Vol. 27 Issue 29, p42-42

141





“IM-ers are multi-taskersmulti-taskers.

32% of IM users say they do other things on their computer such as browsing the web or playing games virtually every timevirtually every time they are instant they are instant messagingmessaging and another 29% are doing something else some of the time they are IM-ing. p. iv

Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Shiu, Eulynn and Amanda Lenhart. “How Americans use instant messaging”. Pew Internet and American Life Project 9/1/2004 http://www.pewinternet.org/PPF/r/133/report_display.asp


142



“In a recent unpublished study, he and his colleagues found that chronic media multitaskersmultitaskers—people who spent several hours a day juggling multiple screen tasks— performed worse than otherwise similar peersperformed worse than otherwise similar peers on analytic questions drawn from the LSAT. He isn't sure which way the causation runs here: It might be that media multitaskers are hyperdistractible people who always would have done poorly on LSAT questions, even in the pre-Internet era. But he worries that media multitasking might actually be destroying students' capacity for reasoning.

Glenn, David. “Divided Attention: In an age of classroom multitasking, scholars probe the nature of learning and memory” The Chronicle of Higher Education. 1/31/2010, Vol. 27 Issue 29, p42-42

143




"It's the way we've all come to be raised," says Fear, a senior at Hunterdon Central Regional High School in Flemington, New Jersey. She is a member of the National Honor Society, student leader of the local Amnesty International chapter, and president of the school's International Thespian Society. "There's a lot of work we're expected to do. You have to multitask to You have to multitask to get everything done.get everything done. ”

McHale, Tom. “Portrait of a Digital Native” Technology & Learning, 26.2 (2005) 33-34

144




"Last week, researchers at Stanford University published a study showing that the most persistent most persistent multitaskers perform badly in a variety of tasksmultitaskers perform badly in a variety of tasks. They don’t focus as well as non-multitaskers. They’re more distractible. They’re weaker at shifting from one task to another and at organizing information. They are, as a matter of fact, worse at multitasking than people who don’t ordinarily multitask. ”

Pennebaker, Ruth . “The Mediocre Multitasker”. NY Times, 30 Aug. 2009: WK5

145











Social Involvement

Merit SystemsMerit Systems






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147





“They believe passionately that merit merit rather than length of service should drive promotion, progression and the acquisition of responsibility. They argue their baby boomer managers should acknowledge their managers should acknowledge their demonstration of competencedemonstration of competence more fulsomely.” p.17

Hutton, Will. “Wear Kid Gloves When Tackling Generation Y.” Personnel Today (2003): 17.

148



“Gen Y’s relatively aggressive attitude to performance management may be a further source of conflict for Baby Boomers. While very few Boomers believe that under-performers should be fired, Gen Y is much less tolerant of underperformance. Nearly one in five Gen Y’s believe that the Nearly one in five Gen Y’s believe that the best solution for underperformance is for someone to be best solution for underperformance is for someone to be firedfired.” p. 27

149












Social Involvement

Merit Systems



Balanced Lives / Balanced Lives / Healthy LifestyleHealthy Lifestyle



Media Consumers






150

Balanced LifestylesBalanced Lifestyles




“According to research by Drake International on Gen Y, remuneration isn’t the only important consideration they weigh up when accepting a job. The key features that attract Gen Y are listed as professional growth, work-life work-life balancebalance, variety, social interaction, responsibility, and input, reward and recognition.” p.24

Twyford, Tee. “Generation Why?”. NZ Marketing Magazine October, 2007 26.19: p23-25

151




“73 percent worry about balancing professional and personal obligations.” p. 3

Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Robert Half International. “What Millennials Want: How to Attract and Retain Gen Y Employees.” Yahoo hotjobs. November 2008. http://www.hotjobsresources.com/pdfs/MillennialWorkers.pdf

152











Social Involvement

Merit Systems




Reading Pull, not Push Socially Bold ValuesValues


Media Consumers






153

ValuesValues



ValuesValues

Kleinfeld, Judith. “Millennials: our next great generation,” Anchorage Daily News (Alaska), January 30, 2004 Friday, FINAL EDITION, ALASKA; Pg. B8, 712 words,

“The Millennial Generation, who turned 18 around the year 2000, show the smallest gap with the show the smallest gap with the values of older generationsvalues of older generations than any teens have shown since the history of polling.” p.B8

154



“Millennials:

…identify with parent’s values and feel close to close to their parentstheir parents”;

Oblinger, Diana. “Understanding the New Student.” Educause Review,

38.3 (2003): 36-42.

155

ValuesValues










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Credit –A Right?Credit –A Right?High DebtHigh Debt




156

High DebtHigh Debt



“They have been raised in an environment where credit credit seemed to be a seemed to be a rightright (versus a privilege)…

• The median credit card debt of low and middle-income The median credit card debt of low and middle-income people ages 18 to 34 is $8,200people ages 18 to 34 is $8,200• The average college debt of recent grads is more than $20,000 and rising. • People between the ages of 25 and 34 make up 22.7% of all

U.S. bankruptcies (but just 14% of the population at large.”

High DebtHigh Debt

157

The impact of today’s financial crisis on Generation Y. Albany, New York: Media Logic. 2008http://www.mlinc.com/geny/impact.cfm?cid=gib03



“In November alone, 71,000 Canadians lost their jobs -- 27 per cent of the newly unemployed are people aged 24 and under -- and economists predict this is only a bellwether of worse to come. Suddenly, many of those retiring boomers can't afford to retire. Making matters worse, Millennials are saddled with more debt than any previous generation (an average of $5,631 per year in student debt alone, not to mention the load sitting on their credit cards, and what they're doling out in car payments). This recession is not what they signed up for. ”

George, Lianne. “Dude, Where’s My Job?”. Maclean’s. 122:1 (2008) 48-49

158

High DebtHigh Debt










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More Friends 1.5 - 3 Years in Job1.5 - 3 Years in Job

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Working ExpectationsWorking Expectations




“About half of respondents expect to spend no more than 1 or 2 years “paying their dues” in entry level jobs.” p. 7

Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Robert Half International. “What Millennials Want: How to Attract and Retain Gen Y Employees.” Yahoo hotjobs. November 2008. http://www.hotjobsresources.com/pdfs/MillennialWorkers.pdf

Working ExpectationsWorking Expectations

160



“61% of CEO’s say they have difficulty recruiting and integrating younger workers.”

PricewaterhouseCoopers surveyed a total of 4271 graduates internationally about their expectations of work.”

George, Lianne. “Managing tomorrow’s people: Millennials at work: Perspectives from a new generation”. PricewaterhouseCoopers. (2008) 48-49

Managing MillennialsManaging Millennials

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Thanks for your kind attentionThanks for your kind attention.

• Powerpoint (available at:

• http://library1.njit.edu/staff-folders/sweeney/

•

•

• Powerpoint (available at:

• http://library1.njit.edu/staff-folders/sweeney/

•

•

167Bridging the Generation Gap: A Millennial Focus Group Bridging the Generation Gap: A Millennial Focus Group [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208




“Two proven innovation strategies are the common-course redesign strategy and the flex program and service redesign strategy. These strategies use IT innovatively to improve accountability-that is, to improve and account for institutional performance-whenever measurably improved academic results and reduced unit costs are simultaneous goals.” p. 79

Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Graves, William. “Improving Institutional Performance through IT-

Enabled Innovation”. EDUCAUSE Review Nov/Dec 2005: 79-98

Engagement & ProductivityEngagement & Productivity

188




“With a few important [ IT ] exceptions, these investments did not directly seek to reduce long-term unit costs and/or dampen spiraling tuition increases and, not surprisingly, did not do so whether or not they used technology to enable innovation. As a result, these “innovations” did these “innovations” did not increase productivitynot increase productivity but instead either added to long-term operating expenditures or proved unsustainable after the loss of special funding. p. 84

Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Graves, William. “Improving Institutional Performance through IT-

Enabled Innovation”. EDUCAUSE Review Nov/Dec 2005: 79-98

Engagement & ProductivityEngagement & Productivity



Learning Strategies for Millennials:

1. Increase teacher – student interaction; feedback2. Engage students (motivation; involvement)3. Accelerate student learning 4. Increase experiential learning (gaming;

simulations, role playing)5. Increase learning options 6. Increase peer-to-peer (collaboration) learning7. Offer more “pull” web based learning options8. Offer more interactive multimedia learning.

Millennial Learning StrategiesMillennial Learning Strategies



Examples:• Managing the Digital Enterprise (Rappa-North Carolina State) • Solar System Collaboratory (Colorado) • Virtual chemistry experiments (Davidson)• U.S. History Videos (History Channel)• BoilerCast (Purdue - podcasts, vcasts) • Game Based Learning Sites (Marc Prensky)• Math Emporium (Virginia Tech)• Building bridges (Civil Engineering-Nova)• Physics Tutorial Modules Andersen Center (RPI)• Collaborative Learning Table (RPI)• Immediate stock market quotes (Yahoo Finance)• SearchPath information literacy tutorial (Rutgers)

ExamplesExamples

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