Use of the Figures to Facilitate Tutorials/Discussion

 

To assist you with the preparation of lectures, tutorials and student discussion, the figures from the book are available here as part of a PowerPoint presentation. Each slide is annotated with some ideas and guidance on the use of the material in lectures.

Chapter: 6 Locating the Offer

Learning OutcomesYou should be able to:

     Understand the importance of location as a pre-requisite for developing a profitable hospitality business      Identify the main classes of hospitality location      Research the characteristics of potential sites using

relevant criteria      Recognize the complexity of the destination product      Evaluate the components of a destination’s image      Understand how hospitality companies work with

destination marketing organizations. 

Visitor arrivals in Cancun 1975 - 1996

Tourist area life cycle: Cancun, Mexico 1975 - 1996

Location criteria for European hotel chain development

strategy