Conversion Rate Optimization Tips on how to increase your CRO

Conversion Rate Optimization:What is It?

About getting more of the right kind of customers

Exploits current website traffic

No extra funds spent on getting more visitor traffic

Doing a better job of converting visitors once they get there

Conversion Rate Optimization:Facts-

Rising from a 2% conversion to a 3% is actually a 50% uplift in results

Profits are sensitive to conversion rates

Profit from additional conversions goes straight to your bottom line

A 10% change in conversion rate can mean the difference being profitable and suffering a loss

Tip #1:Keeping an Updated

Website- Presentation is everything

If the design is more than three years old- it may be time to modernize it with new elements

If you suspect your site may have an outdated design- it probably does

Companies have increased their conversion rates by the double digits with just a new website design

It is recommend that websites be redesigned or updated every 13-36 months

Tip #1:How to Tell if an Update is

Needed-

If its not mobile responsive

• As of April 2015, search engines take into consideration whether or not your site is mobile responsive when determining page ranking

• 62% of companies that designed a website specifically for mobile had increased sales

If you don’t know how to update the

content on your site’s pages

Business are constantly changing-

so should their websites

If there are no Social Media Links

Compiled from authors at business2community.com

Tip #2:Have a Clean Homepage-

When in doubt- simplify

Lots of banners and large images make websites look like one big advertisement

Banners can be a great source of revenue, but can also negatively affect conversions

Limit the number of banners on a page

Highlight relevant images and content

Tip#3:Having a Good Landing

Page- Landing pages are the heart and soul of an inbound marketing

A landing page is a page that allows you to capture a visitor's information through a lead-capture form

Targets a particular audience

Can allow visitors to download content offers 

Tip#3:Good Landing Page

Elements-Killer Headline Persuasive

Sub-headline Images An Explanation

Value Proposition or

BenefitsLogical Flow

Something about

Inconvenience or a Problem

Something about

Pleasure or Solutions

Trustworthy Testimonials

Methods of Contact A Guarantee Powerful Call

to Action

Compiled from authors at blog.crazyegg.com

Tip #4:Use A/B Testing (or Split

Testing)-

Tip #5:Reduce Form Fields-

Eliminate unnecessary form fields

Don’t make your work easy and add extra fields

A company reduced their 11-field form to 4 fields, which increased their conversions by 160%

If multiple fields are necessary- try autofill fields

Tip #6:Have a Great Call to Action (CTA) Button-

All images from Google Images

Tip #7:Add A Countdown-

Great way to increase scarcity and urgency- powerful motivators

When consumers spend more time making a purchase- urgency is even more relevant as a strategy

A study that the human brain stops thinking and starts acting when faced with urgency

Forces customers to come to a faster decision about a purchase

Tip #8:Streamline the Checkout Experience-

Shopping cart abandonment rates are around 68.08%

Minimize the number of steps in the checkout process

Use a progress bar for multi-steps-motivates people to finish what they started

Tip #9:Remove Automatic Image

Sliders- Sliders tend to reduce conversions

Auto-forwarding carousels annoy users and reduce visibility

They create banner blindness

Stuffing multiple offers in one place- a big conversion killer

All images from Google Images

Tip #10:Stop Using Cheesy Photos-

Try not to use stock photos

Stock images are not the enemy here – irrelevance is

Choose images because they say something about the value of our offer

Tip #10:Use Photos and Images To-

Evoke Emotions

Boost Brand Awareness with a Mascot

Give your site a Human Touch

Create Individuality

Show Validation

Compiled from authors at blog.kissmetrics.com

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com

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10. Chawla, Smriti. "Image Carousels – Why You Shouldn’t Use Them and How to Use Them the Right Way (If You Have To)." VWO Blog. Wingify, n.d. Web. 12 Jan. 2016. <https://vwo.com/blog/image-slider-alternatives/>.

11. Chazal, Aurelie. "How To Increase Conversion Rate Using Live Chat." CustomerICare. N.p., 16 July 2015. Web. 13 Jan. 2016. <https://customericare.com/how-to-increase-conversion-rate-using-live-chat/>.

12. Chopra, Paras. "A/B Test Case Study: How Two Magical Words Increased Conversion Rate by 28%." VWO Blog. Wingify, n.d. Web. 12 Jan. 2016. <https://vwo.com/blog/ab-test-case-study-how-two-magical-words-increased-conversion-rate-by-28/>.

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5. Dean, Marie. "Why Choosing the Right Trust Seal Increases Conversion." The Daily Egg. CRAZY EGG, INC., 22 Aug. 2014. Web. 13 Jan. 2016. <http://blog.crazyegg.com/2014/08/22/trust-seal-ecommerce/>.

6. Hagans, Andy. "5 Trust Badges That Can Increase Your Conversion Rate." MonetizePros. MonetizePros, 21 Jan. 2014. Web. 13 Jan. 2016. <http://monetizepros.com/ecommerce/5-trust-badges-that-can-increase-your-conversion-rate/>.

7. Hill, Brandon. "Is Your Web Design Harming Your Conversion Rate?" Mad Science Department. Advia Internet, 3 Dec. 2013. Web. 12 Jan. 2016. <http://www.adviainternet.com/blog/web-design-harming-conversion-rate/>.

8. Holst, Christian. "Which Site Seal Do People Trust the Most? (2013 Survey Results)." Baymard Institute. Baymard Institute, 22 Jan. 2013. Web. 13 Jan. 2016. <http://baymard.com/blog/site-seal-trust>.

9. Jacob, Sherice. "Size Matters: The Long and Short of Conversion Marketing." Unbounce. Unbounce, 2 May 2014. Web. 13 Jan. 2016. <http://unbounce.com/conversion-rate-optimization/long-vs-short-conversion-marketing/>.

10. Jacob, Sherice. "Speed Is A Killer – Why Decreasing Page Load Time Can Drastically Increase Conversions." Kissmetrics. Kissmetrics, May 2011. Web. 13 Jan. 2016. <https://blog.kissmetrics.com/speed-is-a-killer/>.

11. JOHN, JONATHAN. "How to Use Urgency to Hack Your Conversion Rate." OptinMonster. Retyp, LLC, 7 Oct. 2015. Web. 13 Jan. 2016. <http://optinmonster.com/how-to-use-urgency-to-hack-your-conversion-rate/>.

12. Khundmiri, Mustafa. "7 Tips to Boost Your Site’s Conversion Rate Using Images." Kissmetrics Blog. Kissmetrics, Mar. 2012. Web. 13 Jan. 2016. <https://blog.kissmetrics.com/boost-conversions-using-images/>.

13. Laja, Peep. "11 Low-Hanging Fruits for Increasing Website Speed (and Conversions)." User Experience & Persuasive Design. ConversionXL, n.d. Web. 13 Jan. 2016. <http://conversionxl.com/11-low-hanging-fruits-for-increasing-website-speed-and-conversions/>.

Work Cited1. Laja, Peep. "13 Ways to Increase Your Conversion Rate Right Now." ConversionXL. ConversionXL, n.d. Web. 12 Jan. 2016.

<http://conversionxl.com/ways-to-increase-your-conversion-rate-right-now/>.2. Laja, Peep. "How to Use Video to Increase Conversions." ConversionXL. ConversionXL, June 2013. Web. 13 Jan. 2016.

<http://conversionxl.com/how-to-use-video-to-increase-conversions/>.3. Low, Jerry. "Case Studies: 20 Ways to Boost Website Conversion Rates." Web Hosting Secret Revealed (WHSR). Web Hosting Secret Revealed

(WHSR), 22 Oct. 2013. Web. 13 Jan. 2016. <http://www.webhostingsecretrevealed.net/blog/inbound-marketing/boost-conversion-rates/>.4. Maxly. "5 Ways to Speed Up Your Slow-Loading Web Pages -." CONVERSION OPTIMIZATION. Alliance Marketing Partners, Inc, n.d. Web.

13 Jan. 2016. <http://blog.maxly.com/5-ways-to-speed-up-your-slow-loading-web-pages/>.5. McCraw, Austin. "This Just Tested: Stock Images or Real People?" MarketingExperiments Blog: Research-driven Optimization, Testing, and

Marketing Ideas. MarketingExperiments, 8 Apr. 2011. Web. 12 Jan. 2016. <http://www.marketingexperiments.com/blog/general/stock-images-tested.html>.

6. Murphy, Lincoln. "3 Secrets of High-Converting SaaS Free Trials." SaaS Growth Strategies. N.p., n.d. Web. 13 Jan. 2016. <http://sixteenventures.com/effective-free-trials>.

7. Murphy, Lincoln. "Classical Freemium Doesn’t Exist At Scale." SaaS Growth Strategies. SaaS Growth Strategies, Mar. 2012. Web. 13 Jan. 2016. <http://sixteenventures.com/classical-freemium-doesnt-exist-at-scale>.

8. Narine, Shari. "How Social Login Boosts Conversion Rates." LoginRadius. LoginRadius Inc., n.d. Web. 13 Jan. 2016. <http://blog.loginradius.com/2014/09/social-login-conversion/>.

9. Patel, Neil. "How Long Should Your Landing Page Be?" Quick Sprout. Quick Sprout, LL, 18 Nov. 2013. Web. 13 Jan. 2016. <http://www.quicksprout.com/2013/11/18/how-long-should-your-landing-page-be/>.

10. Patel, Neil. "How to Increase Your Conversion Rate With Social Media." Social Media Examiner. Social Media Examiner, 13 Oct. 2014. Web. 13 Jan. 2016. <http://www.socialmediaexaminer.com/increase-conversion-rate-with-social-media/>.

11. Rams, Damian. "Short Vs Long Landing Page Copy – an Age-old Question Answered!"Mavenec Insights Blog. MAVENEC, 5 Aug. 2015. Web. 13 Jan. 2016. <http://www.mavenec.com/blog/landing-page-short-long-copy-optimal-length/>.

12. Saha, Sourav. "Does Responsive Web Design Convert Better?" Business 2 Community. B2C Marketing Insider, 28 Aug. 2014. Web. 13 Jan. 2016. <http://www.business2community.com/seo/responsive-web-design-convert-better-0990151#WEhf3TSAqWVLmimW.97>.

13. Saha, Sourav. "Does Responsive Web Design Convert Better?" Webaholic. Webaholic, n.d. Web. 13 Jan. 2016. <https://www.webaholic.co.in/blog/does-responsive-web-design-convert-better/>.

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<http://www.gotechark.com/seven-useful-web-development-tips-tools-cross-compatibility/>.

2. Siwicki, Bill. "Mobile Shoppers Convert 160% More Often on Sites Optimized for Smartphones." Internet Retailer. Vertical Web Media, 1 Oct. 2014. Web. 13 Jan. 2016. <https://www.internetretailer.com/2014/10/01/mobile-shoppers-convert-160-more-often-optimized-sites>.

3. Smith, Jeremy. "A Full Conversion Analysis of the Word “Free”." JeremySaid. JeremySaid, 23 July 2015. Web. 13 Jan. 2016. <http://www.jeremysaid.com/conversion-analysis-of-the-word-free/>.

4. Smith, Jeremy. "How to Use the Psychology of Color to Increase Website Conversions."Kissmetrics Blog. Kissmetrics, Apr. 2014. Web. 13 Jan. 2016. <https://blog.kissmetrics.com/psychology-of-color-and-conversions/>.

5. Sonberg, Jaan M. "19 Things We Can Learn From Numerous Heatmap Tests." ConversionXL. ConversionXL, n.d. Web. 13 Jan. 2016. <http://conversionxl.com/19-things-we-can-learn-from-numerous-heatmap-tests/>.

6. Walker, Tommy. "Convert More Visitors By Improving Your Internal Site Search." eCommerce Resources. ConversionXL, Aug. 2014. Web. 13 Jan. 2016. <http://conversionxl.com/convert-visitors-improving-internal-site-search/>.

7. Walker, Tommy. "Is Emotion Necessary To Make More Sales?" ConversionXL. ConversionXL, Dec. 2013. Web. 13 Jan. 2016. <http://conversionxl.com/is-emotion-necessary-to-make-more-sales>.

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