conversion rate optimization
DESCRIPTION
Increasing customers are an essential part of internet marketing, Conversion Rate Optimization is how it is done. For more info visit our blog at http://www.tambourine.com/blog/TRANSCRIPT
What is Conversion Rate Optimization?
And Five elements to Do it right...
Presented by Vee Ramdath
What is Conversion Rate Optimization?
“In internet marketing, conversion rate optimization (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage % of visitors that convert into customers.” – Wikipedia
WebsiteVisitors
Customer$
1. Relevance
2. Clarity
3. Urgency
4. Reduce Anxiety
5. Reduce Distraction
Five Elements to Do it right
Source / image Credit : widerfunnel.com
1. Good page Relevance
2. Good Clarity
Easy to Navigate.
Easily communicate the value in relevant text and images.
Include a clear call to action.
3. Urgency
Examples of Urgency used by amazon.
Get it by tomorrow.
2 new
4. Reduce Anxiety
Anxiety Factors include Quality, Price, & Security
Reduce Anxiety by increasing credibility.
5. Reduce Distraction
CRO Approach
1. Data Collection & Processing
2. Hypothesis
3. Optimization Goals
Collect Data
Analytics
User Testing
Scroll Mapping
Scroll Map data
9 days 16 hours 14 mins 8963 visits 17390 clicks
30% Of visitors viewed below the fold.
Hypothesis & Goals
Using data, create hypothesis to improve site
Create conversion goals (ex. from 2% to 3%)
A/B test.
A/B test hypothesis against original page.
Keep Calm and RepeatTo Reach Goals
Tambourine Hotel Marketing aims at increasing ROI. www.tambourine.com