contribution of manish malhotra in bollywood

7/30/2019 contribution of manish malhotra in bollywood.

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Professional practices..

Contribution of ManishMalhotra

in Fashion

Presentation on

-by

surajit biswas , karishma kajaria , samrat

chakraborty , komal sirohi , mayak kumar


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High on his success, Manish Malhotradecided to branch out into mainstreamdesigning in 1998, with his high profile

couture store Reverie - Manish Malhotra

The store received tremendous responseand the cream of Mumbai's high society

and rich NRIs became his clients.His first fashion show in November 1999

was eagerly awaited and received great

appreciation and almost 70 percent of theclothes were sold within three weeks!In May 2002, Selfridges did a Bollywood

festival for the summer and it was a turningpoint of sorts in Manishs careergraph.Well received for his sole

contribution,the festival went on to become abig success and gave both Bollywood andIndian fashion a new prominence on the

British cultural landscape. Even VanityFair devoted an entire issue devoted to

Bollywood.
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Manish Malhotra ensures that his collections are always a traditional

blend of Indian crafts with contemporary touches fit for myriad

occasions.The gorgeous evening wears were resplendent with wonderful

chikankari work,kashmiri embroidery and Rajasthani gotta borders;.

Using delicate summer shades of nude, aqua, green, powder blue and

ivory, Manish gave a striking look to womenswear,the result- opulent

and grand in nature, voluminous lehengas and kalidar kurtas in net

with silver zari work glided down the catwalk. Layered and superbly

crafted the floor length kurtas at times teamed with flared lehengas were

a dream to behold. 3D rose embroidery, low sexy backs high collars

shimmering badla work and zari motifs on net, and chikan work ininnovative forms dazzled the audience.

Mens wear created in beige, grey and navy had a choice of lush textures

that ranged from tussore to brocade for the sharply tailored bundgala

jackets teamed with either slim pants or Jodhpuri trousers.
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It was a Starry show where

almost all the well knownIndian Bollywood stars came up

to walk the ramp adorning

designer Manish Malhotras

attire. It was a venture by

Shabana Azmi to promote her

village and Indian craft

of chikankari. All the celebsjoined hands to support her for

the cause and the craftsmen in

Mizwan will be employed for

embroidery work for the Label
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ManishMalhotras Spring-Summer collection 2010 was a palette consisting primarily of neutral pastel hues

paired with elaborate shadings of red, green, and gold with cuts, prints, and embroidery.Net wasused extensively as the base for dhoti pants, long floor length robes and sheer Anarkalis. Accessories were

kept minimal with an occasional usage of long pearl strings and bags for a couple of dresses.
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Known for dressing up bollywood and the completing the glam industry,hismost popular work w.r.t. fashion design/breakthrough/trend setters

includes Rangeela, Dil to pagal hai, Kal ho na ho, Kabhi Khushi Kabhie Gham,

Main Hoon Na, Jab We met, Om Shanti Om and Dostana, where he hasgiven that perfect look to our Stars.
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He was awarded the first Filmfare

Award for Costume Design for Urmila

Matondkars look in Rangeela, the

Showtime Opinion Poll Award for Raja

Hindustani, the SiemensViewers

Choice Award for Dil to Pagal Hai, the

Lux-Zee Cine Award and the

Bollywood Award in New York for his

work in Kuch Kuch Hota Hai. He also

won the Zee Cine Award and IIFA

Award for the year 2000 for the filmMohabbatein. GPBA (German Public

Bollywood Award) for Om Shanti Om.

He has also been adorned with Indira

Priyadarshini Memorial Award for his

contribution to the fashion industry,

felicitated by National Institute of

Fashion Technology, New Delhi andthe Indo American Society for his

contribution to fashion designing, and

was also named the most Stylish

Designer Of the Year at the Elle Style

Awards in 1999.


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ON A CONCLUDING NOTE WE CAN THUS SUMMARIZE THE FOLLOWING:

Manish a student at Elphinstone College ,Mumbai forayed intoBollywood at age of 25 learning most of his basics in fashion atEquinox,a boutique at Bandra

Known to hav dressed almost all the contemporary stars,Manishglamorized the fashion world and Bollywood by setting the trend ofcelebrities walking the ramp for him.Known to have designed for international stars like MichealJackson,Manish Malhotra ,the entreprenuer, laid the foundation ofIndias first dedicated diffusion label . Presently

retailing not just all over India but also Internationally. The labelstands for its mesmerizing style that blends rich lush colours withheavy textures.His garments are about drama and certain style that keeps you inthe limelight be it huge gheras, eloquent heavy borders, or strikingcontrasting colors. They are perfect fit for the occasion and his

signature style.Having designed for almost all the top notch stars of the country,Manish Malhotra has also collaborated with some internationalstores and is selling around the globe. The label is on a high withfashion shows, exhibitions and star appearances. He makes sure ofgiving the label the much associated limelight and grandeur so asto make the client association more relevant.


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THANKYOU

contribution of manish malhotra in bollywood

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