contradictory trends

Contradictory Trends

Outline

bull Trends in body weight in the USbull Causes of obesitybull Images of beauty in our society

Obesity Trends Among US AdultsBRFSS 1985

(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)

No Data lt10 10ndash14

Source Centers for Disease Control (2009) Retrieve from httpwwwcdcgovobesitydatatrendshtml


















No Data lt10 10ndash14 15ndash19


















No Data lt10 10ndash14 15ndash19 ge20












No Data lt10 10ndash14 15ndash19 20ndash24 ge25












No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30










1999

Obesity Trends Among US AdultsBRFSS 1990 1999 2008

(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)

2008

1990


Why do you think Americans have gained so much weight

Reason 1 2 and 3

bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in

physical activity

Effects of Fast-Food Restaurant Advertising on Children

bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements

bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)

bull Ban on advertising would reduce the number of overweight adolescents by 14

Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf

Children and Commercials

0

5000

10000

15000

20000

25000

30000

35000

40000

Number of commericals viewed annually

Late 1970s

Late 1980s

Late 1990s

Reason 4

bull Portion sizes are much much larger

Coffee20 Years Ago

Coffee (with whole milk and sugar)

Today

Mocha Coffee (with whole milk and mocha syrup)

A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup

Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion

Muffins20 Years Ago

Blueberry Muffin

Today

Blueberry Muffin

A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories

Food Consumption is Different

bull More soda and sugary beveragesbull More eating out (food eaten out usually

has more calories)bull More processed foodsbull More sweets and junk food available

Why is skinny attractive

Or is it

Ana Carolina Reston 5rsquo8rdquo 88 pounds

Where do we go from here

httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]


Outline

Obesity Trends Among US Adults BRFSS 1985

















Slide 20







Slide 27


Reason 1 2 and 3



Reason 4

Slide 33

Slide 34



Slide 37


httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid

Outline

bull Trends in body weight in the USbull Causes of obesitybull Images of beauty in our society










































































1999



2008

1990



Reason 1 2 and 3


physical activity







0

5000

10000

15000

20000

25000

30000

35000

40000


Late 1970s

Late 1980s

Late 1990s

Reason 4


Coffee20 Years Ago


Today




Muffins20 Years Ago

Blueberry Muffin

Today

Blueberry Muffin






Or is it





Outline


















Slide 20







Slide 27


Reason 1 2 and 3



Reason 4

Slide 33

Slide 34



Slide 37












































































1999



2008

1990



Reason 1 2 and 3


physical activity







0

5000

10000

15000

20000

25000

30000

35000

40000


Late 1970s

Late 1980s

Late 1990s

Reason 4


Coffee20 Years Ago


Today




Muffins20 Years Ago

Blueberry Muffin

Today

Blueberry Muffin






Or is it





Outline


















Slide 20







Slide 27


Reason 1 2 and 3



Reason 4

Slide 33

Slide 34



Slide 37




Reason 1 2 and 3


physical activity







0

5000

10000

15000

20000

25000

30000

35000

40000


Late 1970s

Late 1980s

Late 1990s

Reason 4


Coffee20 Years Ago


Today




Muffins20 Years Ago

Blueberry Muffin

Today

Blueberry Muffin






Or is it





Outline


















Slide 20







Slide 27


Reason 1 2 and 3



Reason 4

Slide 33

Slide 34



Slide 37









0

5000

10000

15000

20000

25000

30000

35000

40000


Late 1970s

Late 1980s

Late 1990s

Reason 4


Coffee20 Years Ago


Today




Muffins20 Years Ago

Blueberry Muffin

Today

Blueberry Muffin






Or is it





Outline


















Slide 20







Slide 27


Reason 1 2 and 3



Reason 4

Slide 33

Slide 34



Slide 37



Reason 4


Coffee20 Years Ago


Today




Muffins20 Years Ago

Blueberry Muffin

Today

Blueberry Muffin






Or is it





Outline


















Slide 20







Slide 27


Reason 1 2 and 3



Reason 4

Slide 33

Slide 34



Slide 37



Coffee20 Years Ago


Today




Muffins20 Years Ago

Blueberry Muffin

Today

Blueberry Muffin






Or is it





Outline


















Slide 20







Slide 27


Reason 1 2 and 3



Reason 4

Slide 33

Slide 34



Slide 37



Muffins20 Years Ago

Blueberry Muffin

Today

Blueberry Muffin






Or is it





Outline


















Slide 20







Slide 27


Reason 1 2 and 3



Reason 4

Slide 33

Slide 34



Slide 37







Or is it





Outline


















Slide 20







Slide 27


Reason 1 2 and 3



Reason 4

Slide 33

Slide 34



Slide 37







Outline


















Slide 20







Slide 27


Reason 1 2 and 3



Reason 4

Slide 33

Slide 34



Slide 37



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