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Continued improved profitability. January – September 2004 Ray Mauritsson, CEO Fredrik Sjöstrand, CFO. Highlights. Improved profitability Continued growth for Video, +31% Broadened product portfolio. Financial performance: Jan-Sep 2004. Net sales: SEK 492 M (460) - PowerPoint PPT Presentation

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  • Continued improved profitability January September 2004 Ray Mauritsson, CEOFredrik Sjstrand, CFO

  • Highlights Improved profitabilityContinued growth for Video, +31%Broadened product portfolio

  • Financial performance: Jan-Sep 2004Net sales: SEK 492 M (460)Currency effects had a negative impact of SEK 28 M Operating profit: SEK 20 M (loss:3)

  • Axis two main product areasNetwork Video ProductsWorldwide #1 positionAxis largest product area, 68% of salesAn installed base of more than 300,000 unitsNetwork Print ServersWorldwide #2 position23% of Axis salesAn installed base of more than 2,000,000 units

  • Financial performance: Q3, 2004Net sales: SEK 172 M (155)Currency effects had a negative impact of SEK 9 M Operating profit: SEK 18 M (1)

  • Sales by quarterQ3:Continued strong growth in Video

    MSEK2004Video Other2003

  • EBIT by quarter Q3:Positive DevelopmentGross margin: 53.5% (51.1)Operating margin: 10.2% (0.5)Profit margin: 10.8% (0.3)

  • Gross margin by quarter

  • Sales: Q3, 200468%Print23%Other 9%Video19%33%48%AsiaAmericasEMEASales by Product GroupSales by Region

  • Business developmentNew and developed partnerships (Videor Technical, Dvtel, Integral Technologies and Securitas) Axis delivers network video products to Mexicos largest electricity provider.Axis delivers new customized print servers to Canon

  • OutlookFurther product launches aheadRestrained development for PrintLong term profitable growthVideo sales 1998-2003

    2003 figures

    Dock, under de rdande omstndigheterna visar Axis inom vrt huvudomrde Video en tillvxt p... vriga produktomrden pverkas naturligt nog av den rdande konjunkturenWith our market position and the growth potential for network video our strategic direction is rather obvious.

    Maximizing the video opportunity by:Continue building our partner network with distributors, SI, ADPsAggressive ASIC development plansExtensive product roadmap supporting the best total solutionsContinue educate the market with a vertical approach

    Protect the printing business, still a big market. Complete competitive offering.

    Nurture new ideas in the network video applications and reaching beyond with our technology sales initiatives to 3rd party developers.


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