CONTEXTMAPPING

Neo Hsieh

CONTEXTMAPPING PROCEDURE

CONTEXTMAPPING PROCEDURE

CONTEXTMAPPING

The user as expert-expert of his experience-expert to help make the

map-expert next to other

experts…

CONTEXTMAPPING

The user has deeper knowledge, hidden below the surface

Say Do Make(explicit observabletacitlatent)

CONTEXTMAPPING

Design research User experience (expert) Let participant make & say Record everything Analysis Make new idea