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Page 1: Contextmapping

CONTEXTMAPPING

Neo Hsieh

Page 2: Contextmapping

CONTEXTMAPPING PROCEDURE

Page 3: Contextmapping

CONTEXTMAPPING PROCEDURE

Page 4: Contextmapping

CONTEXTMAPPING

The user as expert-expert of his experience-expert to help make the

map-expert next to other

experts…

Page 5: Contextmapping

CONTEXTMAPPING

The user has deeper knowledge, hidden below the surface

Say Do Make(explicit observabletacitlatent)

Page 6: Contextmapping

CONTEXTMAPPING

Design research User experience (expert) Let participant make & say Record everything Analysis Make new idea

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