content-tastic calender 2015
TRANSCRIPT
Want to improve your content strategy for 2015? Each month we’ve given you some ideas to help
your content and social media come to life.
facebook.com/picklejarcommunications @picklejar
Need a bit more help? Get in touch!
January
M T W T F S S
5 6 7 8 9 10 11
4321
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
Invest in robust audience research to really understand what motivates your audiences, how they use digital communications, and what content truly engages them. Go well beyond basic surveys.
Find more advice on audience research this month at www.picklejarcommunications.com
FEBRUARY
M T W T F S S
2 3 4 5 6 7 8
1
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28
Creating compelling content is crucial for drawing your audiences to you, enhancing your SEO and keeping them engaged on social media. Focus on developing compelling content strategies and plans.
This month we share content strategy advice at www.picklejarcommunications.com
MARCH
M T W T F S S
2 3 4 5 6 7 8
1
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24
30 31
25 26 27 28 29
Don’t let social media be an after thought. Start thinking about your online and offline channels in an integrated way to create more holistic communications. Focus on understanding how it all connects for your audience.
Get advice on improving your platforms this month at www.picklejarcommunications.com
APRIL
M T W T F S S
6 7 8 9 10 11
1 2 3 4
12
5
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30
You don’t have to create everything yourself. Make your digital channels “go to” platforms by curating fantastic content that your audiences will love from other sources and sharing it with them.
There are more tips on curating your platforms this month at www.picklejarcommunications.com
MAY
M T W T F S S
4 5 6 7 8 9
1 2
10
3
11 12 13 14 15 16 17
18 19 20 21 22 23 24
29 30 3125 26 27 28
Think digital-first when planning your real life events. Don’t leave digital as an afterthought or a tag-on. Use hash tags, curate event content, and use events to capture an archive of compelling multimedia content.
Let us help you prepare for events this month at www.picklejarcommunications.com
JUNE
M T W T F S S
8 9 10 11
1 2 3 4
12 13
5 6
14
7
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
Adopt a campaign-based approach to create communications that really stand out from the rest. Build campaigns around key events or activities in your institution, and theme your communications around those.
This month, find insights on creating a winning campaign at www.picklejarcommunications.com
M t
t
w
JUly
M T W T F S S
6 7 8 9
1 2
10 11
3 4
12
5
13 14 15 16 17 18 19
20 21 22 23 24
29 30 31
25 26
27 28
Invest in people who can create beautiful and compelling stories to bring your communications to life. Aim to use stories to evoke empathy and advocacy from your audience.
Get help on the best way to tell your story this month at www.picklejarcommunications.com
AUGUST
M T W T F S S
3 4 5 6 7 8 9
21
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25
31
26 27 28 29 30
What works for one organisation, won’t work for another. You need to try new ideas, observe the results, measure and revise for next time. Don’t be afraid to try something different.
This month we share advice on how to experiment at www.picklejarcommunications.com
SEPTEMBER
M T W T F S S
7 8
1
9 10
2 3
11 12
4 5
13
6
14 15 16 17 18 19 20
21 22 23 24 25
30
26 27
28 29
Invest in gaining a detailed understanding of the conversion journey that your audience goes on to make their decisions. Develop your digital strategy and content strategy in line with those journeys.
This month we help you with your journey planning at www.picklejarcommunications.com
OCTOBER
M T W T F S S
5 6 7 8
1
9 10
2 3
11
4
12 13 14 15 16 17 18
19 20 21 22 23
28
24
29 30 31
25
26 27
Show people how great the learning experience is at your institution, don’t just tell them. Work with your lecturers and tutors to adapt learning materials and experiences into attractive and useful communications.
The best insights on educational content this month at www.picklejarcommunications.com
NOVEMBER
M T W T F S S
2 3 4 5 6 7 8
1
9 10 11 12 13 14 15
16 17 18 19 20
25
21
26 27 29
22
3023
31
24
Listen to what your audience is saying online. Find tools to help you monitor and search for relevant conversations whether that’s about your brand, or about key events such as clearing or A-level results day. It’s all useful feedback.
This month we have some tips on how to use feedback at www.picklejarcommunications.com
DECEMBER
M T W T F S S
7 8 9 10 11 12
1 2 3 4 5
13
6
14 15 16 17 18 19 20
21 22 23 24 25
30
26
31
27
28 29
Be ready to show your senior leadership the impact that your activity is really having. Improve your knowledge of digital measurement and evaluation or invest in support in this area. Dive into data.
This month you can find tips on measurement & ROI at www.picklejarcommunications.com