content marketing for wordpress
TRANSCRIPT
Who Am I?
Long-time
WordPress User
Hats I’ve Worn:
• Copywriter
• SEO/Social Media Coordinator
What’s Content Marketing?
Attract and retain customers
through content that is...
Relevant
Valuable
Informative
Professional
What Content Marketing is NOT
It’s not...
A Facebook page
A shot-in-the-dark, “viral”
campaign
Hard sell promotion
What’s Content Marketing
...for the Web?
Infographics
Case Studies
Interactive Content
Determining Your Content Strategy
WhoWhat WhenWhere
WhyHow
Who...do you want to reach?
Hammer down your audience
What’s your ideal customer like?
What...do you want to tell them?
Plan your message
Plan your platforms
Plan your release
When...should this message be finalized?
Be kind to your creatives –
plan ahead!(If you can)
Where...are users going to best respond?
Create a content strategy
The “Who” comes into play here
Why...is this message important?
How...does this campaign fit into my
content plans?
Relevant
Valuable
Informative
Professional
So...where does WordPress come in?
Drive your leads to your website, hosted
on...WordPress
Give your creatives a space to work,
using...WordPress
Track your successes using plugins in, you guessed
it....WordPress!
Getting Started
Do you
know
who can
access
what?
If not,
manage
your users
first!
Permission Levels for Your Team
Suggested top-level access users:
Project Managers – Developers – Graphics
Team
Super Admin
Administrator
Editor
Permission Levels (Continue)
Junior Members – Interns – Entry Level
Author
Contributor
Subscriber
Posts vs. Pages
Pages – Long-Term Content
Strategy
Posts – Smaller Building Blocks
for Your Strategy
Media
Videos/Audio (.mp4, .mov, .wmv, etc.)
Images (.jpg, .png, .gif, etc.)
Documents (.doc, .pdf, .ppt, etc.)
What Are Some Essential Plugins for
Content Marketing?
WordPress SEO by Team Yoast
WordPress Editorial Calendar
Google Analytics Dashboard for WP
Fast Secure Contact Form
Yoast SEO
WordPress Editorial Calendar
Google Analytics Dashboard for WP
Fast Secure Contact Form
How else can I leverage WordPress for content
marketing?
Get to Know the WYSIWYG (What You See is
What You Get)
Great for any user level!
Quick Draft
Jot down ideas quickly from the
Dashboard!
Q&A
Favorite content marketing tools:
GatherContent – definitely great for content teams and
working with freelance writers!
How do you keep up to date on SEO?
Moz.com
Search Engine Journal
Search Engine Land
What other plugins do you like?
Slideshow is used on my website to showcase books I’ve
edited – it’s great for sharing quick information in an interactive
way.
Questions?
Megan Harris
www.mharriseditor.com
Twitter: @MHarrisEditor
Facebook: https://www.facebook.com/mharriseditor
LinkedIn: https://www.linkedin.com/in/mharriseditor
Thank you!