Introduction to WordPress marketing www.madamseo.com

Fitting into your nichewith WordPress

• Wordpress, undoubtedly, can give you competitive advantage, as by using WordPress you get more free time to concentrate on your content and marketing concept without worrying about acquiring programming skills.

• WordPress hosted blog makes it easier for you to engage to your niche, as it comes ready made with almost everything you need. It also allows you to connect with a community of bloggers.

Internet Marketing Strategy

• Create Business Objectives

• Understanding the value of your offerings

• Identify target audience

• Define how to reach your target audience

• Generate content

• Generate traffic

Defining Business Objectives

• It depends on the purpose of your site. Example: e-commerce web site Business objective: to make a customer purchase, or to make a present customer repeat his/ her purchases in a long run.

• Anyway, the main and overall business objective applicable to all web sites is generating traffic It is, however, important that site owners get the traffic to take action- subscription, purchases, etc.

• Another important objective for many blogs and websites is to become hardly rewarded and widely known as a niche.

Identifying Target Audiences

• The people you want to reach in order to achieve your pre-defined business goals.

• Research of your potential target market. In your research, consider variables such as location, age, gender, education, income and so

• Build a consumer profile, based on the data of your research.

• Consider that more than one segment might have interest in your site. In such cases, you should think of categorizing your web content in a way that may be interesting for all of your visitors.

Reaching Your Target Audience

• Spend time learning who the players are. Are they your direct competitors?

• Learn what is popular and what isn't. Integrate your WordPress blog with existing communities and networks.

• Make sure that the content you offer is acceptable with the content of those communities

• Experiment a lot

Generating Content

• Creating content is Marketing

• But why?

• 1.It provides the search engines with something to display in search results

• 2.It stimulates online debate

• 3.It helps you establish your reputation as a leader in your niche

• 4.It helps you build trust among clients

• 5. Helps you to integrate the blog within networks and communities, where you can reach your target audience.

• 6.It provides reference that can be quoted on other blog, which helps you to build links. ( check my Internet marketing online certificate course)

Creating Content and SEO

• Quality of the content.

• Engaging Content- must be simple, clear, concise and imaginative.

• Creating Buzz- helps you to build interest and greater reach of your site. To create buzz content, you shall provide value to your readers, build a relationship with them,build engagement and be useful to them.

References

• Mecer D. 2011 Internet Marketing with Wordpress

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