content marketing for restauranter - next level gastro
TRANSCRIPT
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CONTENT MARKETING
NEXT LEVEL GASTRO
Joakim Ditlev
@jditlev
contentmarketing.dk
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Inspiration til at lave spændende indhold og tiltrække nye gæster
• Hvad er content marketing?
• Nyttigt indhold -> øget efterspørgsel
• Sådan kan restauratører lave indhold?
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Hvorfor står jeg her?
• Ingen bryder sig om afbrydende reklamer
• Jeg hjælper virksomheder med at:
– Forandre måden at tænke og udføre marketing på
– Skabe langvarige kunderelationer gennem nyttigt indhold
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200 blog indlæg senere…
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Push marketing mindre effektivt
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Vi filtrerer uønsket information
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Vi blokerer reklamestøj online
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Løft blikket fra din egen navle
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Kundernes navle er Google
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Herefter indtager de information
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Hvor er dit website?
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Hvad kendetegner god contentmarketing?
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Fokus på kunden – ikke dig selv
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Kontinuerligt indhold – vær som medierne
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Fortæl den levende historie
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Historier skaber relationer -Relationer skaber tillid
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Forskellen på content marketing og traditionel annoncering
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Hvad med at bage en større kage?
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Hvad sker der her?
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Hvad Chili Klaus gør godt
Bygger et publikum
Laver nyt indhold regelmæssigt
Inspirerende indhold -> handling
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Hvad McDonald’s Canada gør godt
Uddanner kunderne
Tager kundernes spørgsmål seriøst
Bygger tillid
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3 plukkeklare tips
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1. Del dine opskrifter
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2. Besvar dine kunders spørgsmål
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3. Omfavn brugeranmeldelser
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Content marketing opsummeret
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Tak for opmærksomheden!
• www.contentmarketing.dk/gastro
jditlev
joakimditlev