content marketing: content strategy for the connected consumer
DESCRIPTION
The velocity at which consumers move through the purchase path is faster than it used to be. That’s why mapping the customer’s journey—across all media touch points (paid, owned and earned)—is so critical. Defining a clear role for each communication at each stage of the journey will help guide companies (and their agencies) on tactics and connections that move consumers closer to desired outcomesTRANSCRIPT
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Aware Consider Intent Purchase Experience Advocate
Media Considerations