content creation & repurposing – doing more with less with mitchell levy
TRANSCRIPT
![Page 1: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/1.jpg)
http://AhaAmplifier.com – page 1Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Mitchell LevyThought Leader Architect
RepurposingContent
Pick Up This Presentation on SlideShare: aha.pub/idw-repurpose
Empowering Thought
Leaders with Content
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http://AhaAmplifier.com – page 2Copyright© 2015 Aha Amplifier™, All Rights Reserved.
What is Thought Leader Life? http://www.ThoughtLeaderLife.com
The steps necessary to turn 1 piece of content into 4 that is shared on over 10 locations
Videos on YouTube
SlideShare
AudioPodcasts
iTunesFIR Network
Blog Posts
Shareable AhaMessages™
TwitterLinkedIn
FacebookGoogle+
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http://AhaAmplifier.com – page 3Copyright© 2015 Aha Amplifier™, All Rights Reserved.
What is the Aha Amplifier?http://www.AhaAmplifier.com
The Aha Amplifier has over 25k AhaMessages.
Incorporate these messages into all of your social media platforms.
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http://AhaAmplifier.com – page 4Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Answering These Questions ==> (How)
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http://AhaAmplifier.com – page 5Copyright© 2015 Aha Amplifier™, All Rights Reserved.
What Do You Need?
FrameworkIn-Out Model
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http://AhaAmplifier.com – page 6Copyright© 2015 Aha Amplifier™, All Rights Reserved.
The In-Out Model Framework
Black BoxIn Out
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http://AhaAmplifier.com – page 7Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Sun Microsystems
MBA
Large Infrastructure
First Actual vs. Plan RptingSystems on the GL
First Actual vs. Plan RptingSystem on Order Entry
Running the eCommerceComponent of Sun’s $3.5b
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http://AhaAmplifier.com – page 8Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Caught the eCommerce Wave--Management Consultant/Entrepreneur
No infrastructure
Needed leverage
Consulted 100’s of Orgs
Touched Tens of ThousandsOf People
Joined the Board of a Public Company
4 Conferences, 500 Speakers
4 Exec Biz Progs, 70 Courses
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http://AhaAmplifier.com – page 9Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Caught the Democratization of Book Publishing WavePublisher / Coach / Mentor
Catch a Wave
Provide Value
Published 250 PhysicalBooks and 400 eBooksWritten/Coauthoredover 40 books
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http://AhaAmplifier.com – page 10Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Catching the Democratization of Thought Leadership WaveThought Leader Architect / Chief Aha Instigator
Catch Another Wave
Became the FirstThought Leader ArchitectIn the World
Kept the Publishing Cos
Speaking/Consulting onThought Leadership
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http://AhaAmplifier.com – page 11Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Answering These Questions ==> (Why)
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http://AhaAmplifier.com – page 12Copyright© 2015 Aha Amplifier™, All Rights Reserved.
AhaMessage #1
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http://AhaAmplifier.com – page 13Copyright© 2015 Aha Amplifier™, All Rights Reserved.
AhaMessage #2
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http://AhaAmplifier.com – page 14Copyright© 2015 Aha Amplifier™, All Rights Reserved.
AhaMessage #3
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http://AhaAmplifier.com – page 15Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Answering These Questions ==> (What)
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http://AhaAmplifier.com – page 16Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader Life in 2014http://www.ThoughtLeaderLife.com
1-2 hrs of a Thought Leader’s Time
Produced: 1.Youtube Video2.Slideshare Video3.iTunes Audio4.FIR Network Audio5.FIR Network Blogpost6.#TLL Blogpost7.¼ of a AhaBook™ w/ 140 AhaMessages to share on twitter, facebook, LinkedIn, G+, GaggleAMP
In 2014, we produced 54 episodes
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http://AhaAmplifier.com – page 17Copyright© 2015 Aha Amplifier™, All Rights Reserved.
The Thought Leader Life Blueprinthttp://www.ThoughtLeaderLife.com/the-blueprint/
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http://AhaAmplifier.com – page 18Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Past Thought Leader Life Shows from 2014 http://www.ThoughtLeaderLife.com/past-thought-leader-life-shows/
![Page 19: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/19.jpg)
http://AhaAmplifier.com – page 19Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Produce: 1.5 Youtube Videos2.5 Slideshare Videos3.5 iTunes Audios4.5 FIR Network Audios5.5 FIR Network Blogposts6.6 #TLL Blogposts7.1 AhaBook™ w/ 140 AhaMessages to share on twitter, facebook, LinkedIn, G+, GaggleAMP
In 2015, we’re working with a co-host for a month to focus
on content themes
5-10 hrs of a monthly Co-host
1-2 hrs of 4 Thought Leader’s Time
Thought Leader Life in 2015http://www.ThoughtLeaderLife.com
![Page 20: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/20.jpg)
http://AhaAmplifier.com – page 20Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Past Thought Leader Life Shows from 2015 http://www.ThoughtLeaderLife.com/past-thought-leader-life-shows/
![Page 21: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/21.jpg)
http://AhaAmplifier.com – page 21Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader LifeInside the Black Box (1 of 2)
My Tasks: 1.Schedule Guests.2.Tech Check/Content discussion.3.Google Hangout on Day of Show.4.Review & update blog post and AhaMessages created.
Start with a Google Hangout, everything else goes from there.
All Tasks are well Documented on
Googledocs
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http://AhaAmplifier.com – page 22Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader LifeScheduling Guests Googledoc
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http://AhaAmplifier.com – page 23Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Send Welcome Email w/ Link to Activate Pagehttp://www.ThoughtLeaderLife.com/activate
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http://AhaAmplifier.com – page 24Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Activate Page Has Link to a 3-min YouTube Guest Prephttp://www.thoughtleaderlife.com/activate/
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http://AhaAmplifier.com – page 25Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader LifeGoogle Hangout Best Practices (1 of 2)
1. Week of Show: Have a tech check/content reviewa. There’s a TV studio on your computer, not
everyone knows what that means.b. Great conversation.c. Verify the pronunciation of their name and
ask about any key areas they want to highlight.
d. Create the title and description of the show for when I start it in Google Hangouts.
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http://AhaAmplifier.com – page 26Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader LifeGoogle Hangout Startup (plus.google.com)
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http://AhaAmplifier.com – page 27Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader LifeGoogle Hangout Best Practices (2 of 2)
2. Day of Event: a. Reboot machine!b. Setup 30 minutes prior to start.c. Help the co-host/guests setup their bottom
thirds.d. Remind everyone the shows format, what’s
expected of them, what their cues are, and if you want long or short responses.
e. Have a pre-set first and last question.f. Then have fun.
![Page 28: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/28.jpg)
http://AhaAmplifier.com – page 28Copyright© 2015 Aha Amplifier™, All Rights Reserved.
The Thought Leader Life Show has a Consistent First & Last Question
First Question: Make it a softball! Last Question: Based on our discussion, is there any
question we should have asked you that we didn’t?
![Page 29: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/29.jpg)
http://AhaAmplifier.com – page 29Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader LifeWork with Guests to Create Their Bottom Third
![Page 30: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/30.jpg)
http://AhaAmplifier.com – page 30Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader LifeInside the Black Box (2 of 2)
Project Managers Tasks:1. Facilitate writer creating the Blog2. Facilitate writer pulling AhaMessages3. Get blog/AhaMessages approved4. Youtube Videos5. Slideshare Videos6. iTunes Audios7. FIR Network Audios8. FIR Network Blogposts9. #TLL Blogposts10. AhaBook™ w/ 140 AhaMessages to share on
twitter, facebook, LinkedIn, G+, GaggleAMP
w3needcontract0rs
![Page 31: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/31.jpg)
http://AhaAmplifier.com – page 31Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader LifeScheduling Guests Googledoc
![Page 32: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/32.jpg)
http://AhaAmplifier.com – page 32Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader LifeUpwork for Contract Work
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http://AhaAmplifier.com – page 33Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader LifeBasecamp for Project Management
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http://AhaAmplifier.com – page 34Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader Life: Excel Template for AhaBookshttp://www.ahaamplifier.com/aha/publish/
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http://AhaAmplifier.com – page 35Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader Life: Template for AhaBookshttp://www.ahaamplifier.com/aha/publish/
![Page 36: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/36.jpg)
http://AhaAmplifier.com – page 36Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader Life: Template for AhaBooks http://www.ahaamplifier.com/aha/publish/
![Page 37: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/37.jpg)
http://AhaAmplifier.com – page 37Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader LifeInside the Black Box (2 of 2)
Project Managers Tasks:1. Facilitate writer creating the Blog2. Facilitate writer pulling AhaMessages3. Get blog/AhaMessages approved4. Youtube Videos5. Slideshare Videos6. iTunes Audios7. FIR Network Audios8. FIR Network Blogposts9. #TLL Blogposts10. AhaBook™ w/ 140 AhaMessages to share on
twitter, facebook, LinkedIn, G+, GaggleAMP
w3needcontract0rs
![Page 38: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/38.jpg)
http://AhaAmplifier.com – page 38Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader Life on Youtubehttps://www.youtube.com/user/thoughtleaderlife
![Page 39: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/39.jpg)
http://AhaAmplifier.com – page 39Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader Life on SlideSharehttp://www.slideshare.net/ThoughtLeaderLife/videos
![Page 40: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/40.jpg)
http://AhaAmplifier.com – page 40Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader Life on iTunes via FIRhttps://itunes.apple.com/us/podcast/fir-presents-thought-leader/id785447155
![Page 41: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/41.jpg)
http://AhaAmplifier.com – page 41Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader Life on FIRhttp://forimmediaterelease.biz/index.php?/weblog/C19
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http://AhaAmplifier.com – page 42Copyright© 2015 Aha Amplifier™, All Rights Reserved.
The Thought Leader Life FIR RSS http://forimmediaterelease.biz/rss-thoughtleadership.xml
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http://AhaAmplifier.com – page 43Copyright© 2015 Aha Amplifier™, All Rights Reserved.
The Thought Leader Life #TLL Guest Bloghttp://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-065-guest-tim-leman/
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http://AhaAmplifier.com – page 44Copyright© 2015 Aha Amplifier™, All Rights Reserved.
A Thought Leader Life AhaBookhttp://aha.pub/ItsLonelyattheTop-AhaBook
![Page 45: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/45.jpg)
http://AhaAmplifier.com – page 45Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader Life: Tweet From an AhaBookhttp://aha.pub/ItsLonelyattheTop-AhaBook
![Page 46: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/46.jpg)
http://AhaAmplifier.com – page 46Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leader Life: AhaBook Author Detailhttp://aha.pub/ItsLonelyattheTop-AhaBook
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http://AhaAmplifier.com – page 47Copyright© 2015 Aha Amplifier™, All Rights Reserved.
5-10 hrs of a monthly Co-host
1-2 hrs of 4 Thought Leader’s Time
Produce: 1.5 Youtube Videos2.5 Slideshare Videos3.5 iTunes Audios4.5 FIR Network Audios5.5 FIR Network Blogposts6.6 #TLL Blogposts7.1 AhaBook™ w/ 140 AhaMessages to share on twitter, facebook, LinkedIn, G+, GaggleAMP
In 2015, we’re working with a co-host for a month to focus
on content themes
Thought Leader Life in 2015http://www.ThoughtLeaderLife.com
![Page 48: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/48.jpg)
http://AhaAmplifier.com – page 48Copyright© 2015 Aha Amplifier™, All Rights Reserved.
It Isn't Easy, but with the Right Processes, It Isn't hard!
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http://AhaAmplifier.com – page 49Copyright© 2015 Aha Amplifier™, All Rights Reserved.
What Else Can You Do?
More Examples
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http://AhaAmplifier.com – page 50Copyright© 2015 Aha Amplifier™, All Rights Reserved.
AutoPilot Your Business:http://www.AutopilotYourBusiness.com
Andrew McCauley, Had a day long workshop broken into 6 components.
W/ each component, he then created a Webinar.
Recorded WebinarsYoutube VideosSlideshare & other sitesTranscribed itWrote blog postsiTunes magazinePodcastActively social pushPDF "Resource Guide“eBook on site & Kindle.
![Page 51: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/51.jpg)
http://AhaAmplifier.com – page 51Copyright© 2015 Aha Amplifier™, All Rights Reserved.
OnFire Reviews & Contenthttp://www.OnFireReviews.com
They interview your clients over the phone for 5 minutes to get Quotes in your client’s own words.
They take the best audio clips and create a Review Video using their voice to hook potential customers.
![Page 52: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/52.jpg)
http://AhaAmplifier.com – page 52Copyright© 2015 Aha Amplifier™, All Rights Reserved.
The Aha Amplifier: Creating AhaBooks From Any Contenthttp://www.AhaAmplifier.com
Any content PresentationsTwitter streamBlogsYoutube channelWhitepapersBooksWebinarsCollateralWebsite contentEmp Handbooks
AhaBook™ w/ 140 AhaMessages to share on twitter, facebook, LinkedIn, G+, GaggleAMP
Most people don't know how much content they really have!!!
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http://AhaAmplifier.com – page 53Copyright© 2015 Aha Amplifier™, All Rights Reserved.
AhaBook PDF eBook Physical Book
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http://AhaAmplifier.com – page 54Copyright© 2015 Aha Amplifier™, All Rights Reserved.
The Aha Amplifier has close to 25k AhaMessages from hundreds of thoughts leaders waiting for you to amplify.
Use AhaMessages from hundreds of thought leaders in your:
Twitter streamBlogsYoutube channelWhitepapersBooksWebinars
Take the core messages from other Thought Leaders and incorporate them into your
Thought Leadership!
The Aha Amplifier: Turning AhaMessages Into Other Contenthttp://www.AhaAmplifier.com
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http://AhaAmplifier.com – page 55Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Highlight an Author a Week and Feature Their Top 5 Ahas
Repackage AhaMessages Into Articlesin LinkedIn Pulse
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http://AhaAmplifier.com – page 56Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Repackage AhaMessages Into Articlesin LinkedIn Pulse
![Page 57: Content Creation & Repurposing – Doing More with Less with Mitchell Levy](https://reader035.vdocuments.site/reader035/viewer/2022070602/587be5241a28ab765a8b4875/html5/thumbnails/57.jpg)
http://AhaAmplifier.com – page 57Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Trying to Answer These QuestionsTo Share Some Final I.D.E.A.S.
(I) nspire(D) ream(E) mpower(A)chieve(S) erendipity
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http://AhaAmplifier.com – page 58Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Authentically share who you are at your core to inspire those around you. @LoriRuff #KeepItReal #SuiteBranding
Inspire.D.E.A.S. from http://aha.pub/SuiteBranding-AhaAmp
http://aha.pub/SuiteBranding-AhaAmp
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http://AhaAmplifier.com – page 59Copyright© 2015 Aha Amplifier™, All Rights Reserved.
If you don't dream it, you can't become it. - @MagicJohnson @TRHicks10 @maxblox The Great Accounting Cloud Land Rush
I.Dream.E.A.S. from http://bit.ly/StevePeterson-AhaAmp01
http://bit.ly/StevePeterson-AhaAmp01
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http://AhaAmplifier.com – page 60Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Life is a daily opportunity to learn, grow, teach, inspire & empower yourself & others. @CarlyAThorne #LLN
I.D.Empower.A.S. from http://bit.ly/CarlyThorne-AhaAmp01
http://bit.ly/CarlyThorne-AhaAmp01
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http://AhaAmplifier.com – page 61Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Making mistakes is better than waiting for a magic wand to make miracles. @learning9togrow #CLLG062 #Fail #Achieve
I.D.E.Achieve.S. from http://aha.pub/MakingTime-AhaBook
http://aha.pub/MakingTime-AhaBook
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http://AhaAmplifier.com – page 62Copyright© 2015 Aha Amplifier™, All Rights Reserved.
I.D.E.A.Serendipity. from http://bit.ly/BKAuthors-Aha02
http://bit.ly/BKAuthors-Aha02
A specific plan can keep serendipity from working in your favor. Simply do the next right thing. @HayleyFoster @BKpub
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http://AhaAmplifier.com – page 63Copyright© 2015 Aha Amplifier™, All Rights Reserved.
If you don't have relentless passion and scorching drive towards your work, then you, sir, can simply not succeed. -P.T. Barnum
Passion from http://aha.pub/MoneyMaking-AhaBook
http://aha.pub/MoneyMaking-AhaBook
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http://AhaAmplifier.com – page 64Copyright© 2015 Aha Amplifier™, All Rights Reserved.
http://bit.ly/t-l-b-p
Aha Amplifier™http://AhaAmplifier.com
http://ThoughtLeaderLife.com
http://thinkaha.com/sm5min
To Continue the Conversation
Mitchell LevyCEO
Thought Leadership ArchitectTHiNKaha®
[email protected] @HappyAbout408-257-3000
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http://AhaAmplifier.com – page 65Copyright© 2015 Aha Amplifier™, All Rights Reserved.
Thought Leadership Defined http://www.thinkaha.com/thought-leadership-defined/
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Thought Leadership Funnel http://www.thinkaha.com/thought-leadership-funnel/