content contact title publisher topics/dates …...2019/11/13 · freelance florists and florist...

Rates, Formats, Topics & Dates

www.gundv.de

The idea

magazine for

florists and

retail gardening

Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important

Price list No.32 valid from 01/01/2020

RaTE CaRDPRInT 2020

http://www.gundv.de

http://www.gundv.de

3 Contact

4 Title

5 Publisher

6 Topics/Dates7

8

Issue 1-6

Issue 7-12

9 Rates/Formats10

11

12

13

14

Advertising rates | ad formats 1


Advertising rates | surcharges & discounts

Advertising rates | advertorials

Advertising rates | ads & source directoryg&v BUYERS GUIDE

15 Green Jobs

16 Edition/Distribution

17 Crossmedia18

19

Crossmedia deals

Trade journals

20 Important21

22

Supplements

Technical information

Terms & conditions


http://www.gundv.de

ConTaCTI would be happy to help you.

3Johanna ZeiserMedia Consulting g&v

Tel. +49 531 38004-31 Fax +49 531 38004-25

[email protected]


mailto:johanna.zeiser%40haymarket.de?subject=

http://www.gundv.de

4

The idea magazine for florists and retail gardening is published every month.

Thousands of interested professionals are informed by us each month about current trends and ideas for product presentation and assortment design.

The annual BuyersGuide – being the shopping guide for the flower retail – is published once per year and included in the subscription.

g&v GESTaLTEn UnD VERKaUFEn

www.gundv.de


http://www.gundv.de

http://www.gundv.de

4 Volume30th volume

5 Frequency12 issues per year

6 ISSN-Number0939-6586

7 Target groupOwners, managing directors, employees, freelance florists and florist masters in flower and plant specialist shops, retail and cemetery gardeners and owner-managed garden centers, with high purchasing and investment decisions

5

1 Publisher, Haymarket Media GmbHFrankfurter Str. 3d 38122 BraunschweigP.O. Box 8364 38133 Braunschweig

Tel. +49 531 38004-0Fax +49 531 38004-25Email [email protected] www.haymarket.de

2 Your contactsEditing: Andrea Eggers responsible

Tel. +49 531 38004-34Fax +49 531 38004-40Email [email protected]

Ads: Johanna Zeiser

Tel. +49 531 38004-31Fax +49 531 38004-25Email [email protected]

Media disposal: Christiane Sieling

Tel. +49 531 38004-38 Fax +49 531 38004-43Email [email protected]

Media disposal: Bianca Przywara

Tel. +49 531 38004-26 Fax +49 531 38004-43Email [email protected]

3 Bank detailsDeutsche Bank AG BraunschweigIBAN DE32 2707 0030 0261 1903 00BIC DEUTDE2H270

Payment Terms:Within 14 days of receipt of the invoice. For advance payment 3% discount. When paying within 8 days of receipt of the invoice or direct debit 2% discount. In case of late payment default commercial interest.


mailto:info%40haymarket.de?subject=

http://www.haymarket.de

mailto:andrea.eggers%40haymarket.de?subject=

mailto:johanna.zeiser%40haymarket.de?subject=

mailto:anzeigendispo%40haymarket.de?subject=


http://www.gundv.de

The g&v is published monthly with 12 issues per year.

Issue 1-6

Issue 7-12

ToPICS+DaTES6


http://www.gundv.de

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Issue Release date

adveRtIsIng deadlIne topIcs faIRs & events

12020

01/02/2020

11/26/2019

- DIY- Valentine‘s Day- Green area: narcissus- Winter sports+ Fairs & markets+ Preview g&v CreativCenter

TrendSet, München01/05/ - 01/07/2020Nordstil, Hamburg01/11/ - 01/13/2020

IPM, Essen01/28/ - 01/31/2020

Christmasworld, Frankfurt01/24/ - 01/28/2020

Paperworld, Frankfurt01/25/ - 01/28/2020

22020

02/03/2020

12/27/2019

- Easter- Communion and confirmation- Green area: bellis- Lava plants

Formland, DK-Herning01/30/ - 02/03/2020

Ambiente, Frankfurt02/07/ - 02/11/2020

32020

03/02/2020

01/28/2020

- Weddings- Green area: strawberries- Metal-decoration with rust-optic effect

Creativ Salzburg, A-Salzburg

Cadeaux, Leipzig02/29/ - 03/02/2020

Floriga, Leipzig

42020

04/01/2020

02/28/2020

- Stabilized flowers, silk flowers, candy roses- Bee plants, -campaigns- Mother‘s day- Green zone: clematis for vessels- Colorful glassware+ Review g&v CreativCenter

52020

05/04/2020

03/26/2020

- Bed & balcony- Range of work clothes + protective clothes- Green zone: herbs and fragrant plants- Edible indoor plants- Assortment: outdoor party+ Consolation & commemoration

62020

06/02/2020

04/27/2020

- Geranium as cut flowers- Green zone: big perennials- Small glass vessels- Garden decoration- Sustainability- Fairs & markets

Tendence, Frankfurt06/27/ - 06/30/2020


Permanent topics:- Florist recipe ideas- Practical tip

- Doorbuster- “Company and its Philosophy“

- Living & Decoration: Trends in interior, fashion and DIY- Additional assortment: “Served well“

http://www.gundv.de

Chan

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Issue Release date

adveRtIsIng deadlIne topIcs faIRs & events

72020

07/01/2020

05/28/2020

- The perfect advertising concept- Water plants- Bathroom plants- Green zone: late-summer paradise for insects- Assortment: papeterie+ Fairs & markets

TrendSet, München07/11/ - 07/13/2020

82020

08/03/2020

06/30/2020

- Christmas- Candles- XMAS and christmas tree decoration- Wreaths- Green zone: asters+ Consolation & commemoration

Nordstil, Hamburg07/25/ - 07/27/2020

Formland, DK-Herning08/15/ - 08/18/2020

92020

09/01/2020

07/30/2020

- Store construction- Driftwood- Hanging gardens at home- Green zone: Carex

Cadeaux, Leipzig09/07/ - 09/09/2020

spoga+gafa, Köln09/06/ - 09/08/2020

Creativ Salzburg, A-Salzburg

102020

10/01/2020

08/31/2020

- Order and cleanliness at flower specialist stores- Bromeliads- Popular exotics- Green zone: hellebores- Assortment: hand-made

112020

11/02/2020

09/29/2020

- Staff motivation- Packing & wrapping- Green zone: mini greenhouses and Frühbeete - Special assortment: funny winter, funny christmas+ Consolation & commemoration

122020

12/01/2020

10/29/2020

- Additional assortment- Green zone: crocuses- Big is beautiful – decoration and vessels in oversize+ Fairs & markets


Permanent topics:- Florist recipe ideas- Practical tip

- Doorbuster- “Company and its Philosophy“

- Living & Decoration: Trends in interior, fashion and DIY- Additional assortment: “Served well“

http://www.gundv.de



Advertising rates | surcharges & discounts

Advertising rates | advertorials

Advertising rates | ads & source directory g&v BUYERS GUIDE

Find out more about our wide variety of ad possibilities.

RaTES+FoRmaTS9


http://www.gundv.de

FoRmaT nUmbER oF CoL.aT TT

wIDTh x hEIGhTmm

baSIC PRICE b/w (EUR)aT TT

PRICE 4-CoLoURED (EUR)aT TT

1/1 PaGE 4 col. 3 col. 186 x 272 3,808.00 4,243.20 5,110.00 5,545.20

1/2 PaGE 4 col. 3 col. 186 x 136 1,904.00 2,121.60 3,206.00 3,423.60

2 col. – 92 x 272 1,904.00 2,121.60 3,206.00 3,423.60

1/3 PaGE 4 col. 3 col. 186 x 91 1,274.00 1,419.60 2,576.00 2,721.60

– 1 col. 60 x 272 – 1,414.40 – 2,716.40

1/4 PaGE 4 col. 3 col. 186 x 68 952.00 1,060.80 2,254.00 2,362.80

2 col. – 92 x 136 952.00 1,060.80 2,254.00 2,362.80

1 col. – 45 x 272 952.00 – 2,254.00 –

1/6 PaGE 4 col. 3 col. 186 x 45 630.00 702.00 1,932.00 2,004.00

– 1 col. 60 x 136 – 702.20 – 2,009.20

1/8 PaGE 4 col. 3 col. 186 x 34 476.00 530.40 1,778.00 1,832.40

2 col. – 92 x 68 476.00 530.40 1,778.00 1,832.40

1 col. – 45 x 136 476.00 – 1,778.00 –

millimeter price: 1 column EUR 3.50

minimum size of classified ad: 20 mm high/1 column

ads, text afterwards: 1 column EUR 5.20

minimum size: 1/8 page

The table shows format examples and format prices.

AT = advertisement sectionTT = text section

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Advertising ratesad formats1


http://www.gundv.de

millimeter price: 1 column EUR 3.50ads b/w in advertisement section: 45 mm width/1 column

FoRmaT(wIDTh x hEIGhT)

PRICE EUR4-CoLoURED

VIEw In PRInT SPaCE

1/1 PaGE vertical 186 x 272 mm from 5,110.00


1/2 PaGE horizontal 186 x 136 mm from 3,206.00

1/3 PaGE horizontal 186 x 91 mm from 2,576.00

FoRmaT(wIDTh x hEIGhT)

PRICE EUR4-CoLoURED

VIEw In PRInT SPaCE

1/4 PaGE vertical

45 x 272 mm from 2,254.00

92 x 136 mm from 2,254.00

1/4 PaGEhorizontal 186 x 68 mm from 2,254.00

1/6 PaGEhorizontal 186 x 45 mm from 1,932.00


1/8 PaGEhorizontal

92 x 68 mm from 1,778.00

186 x 34 mm from 1,778.00

nEwSPaPERFoRmaT

aDVERTISEmEnT SECTIon aT

TExT SECTIonTT

210 x 297 mm(width x height)

print space186 x 272 mm

4 column,coloumn width:1 col. = 45 mm2 col. = 92 mm3 col. = 140 mm4 col. = 186 mm

3 column,coloumn width:1 col. = 60 mm

2 col. = 122 mm3 col. = 186 mm

millimeter price: 1 column EUR 5.20ads b/w in text section: 60 mm width/1 column

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g&v GESTaLTEn UnD VERKaUFEn

Release details:12 issues per year

Release dates/booking deadline: see topis & dates

Preferred placement: 10 % surcharge1.)

3.)2.)

1.)

2.)

3.)

1.)

3.)

2.)

1.)

2.)

3.)

Advertising rates ad formats 2 The tables show format examples and format prices.Advertising rates: 4-coloured in advertisement section

AT = advertisement section /TT = text section


http://www.gundv.de

2 Format surchargesAd across spine EUR 535.00

Anzeigen über Satzspiegel, angeschnittene Anzeigen 10 % Zuschlag

3 Ads on position & opportunities(only direct orders without discount, without trimming)

Position advertisement per mm (1 column, 45 mm wide) EUR 2.00

Job seeker per mm (1 column, 45 mm wide) EUR 2.00

Purchasing and sales per mm (1 column, 45 mm wide) EUR 2.00

Real estate per mm (1 column, 45 mm wide) EUR 2.00

Acquaintances per mm (1 column, 45 mm wide) EUR 2.00

Combination ad, g&v & www.gruenejobs.de + 10 % on print price

Code fee, incl. tender postage EUR 12.30

4 Source directory(minimum order 12 bookings per year)

Printed line (min. 3 lines, font size 7/8 p = 3 mm/line) EUR 14.00

5 Sources of supply(minimum order 6 bookings per year)including online entry at www.gundv.de

monthly (9 x 4 cm, 4-colour) EUR 365.00

6 Bound insertsFor discounts see quantity table – 4 pages = 1,000 ad-millimetres. We would be happy to send you the technical requirements upon request.

4-page/6-page/8-page on request

Advertising ratessurcharges & discounts

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1 Colour surcharges(normal colour according to EURO scale)

Per colour EUR 434.00

4-coloured in total EUR 1,302.00

Special colour on request


6 DiscountsFor decline within 12 months (insertion year). All technical costs will be discounted!

Quantity table Frequency table500 mm – 3 % 3 x 3 %

1,000 mm – 5 % 6 x 5 %

2,000 mm – 10 % 12 x 10 %

5,000 mm – 15 % 24 x 15 %

8,000 mm – 20 % 36 x 17 %

12,000 mm – 25 % 50 x 20 %

72 x 25 %

7 Supplied inserts(no discount possible, including pro-rates shipping fees)Inserts are loosely inserted.Maximum dimension: W 210 mm x H 297 mm

Maximum quantity for partial inserts: 1,000 unitsup to 25 g EUR 325.00 / 1,000 units

up to 50 g EUR 365.00 / 1,000 units

up to 75 g EUR 445.00 / 1,000 units

up to 100 g EUR 535.00 / 1,000 units

Partial inserts up to 25 g EUR 400.00 / 1,000 units

Rates for other insert weights available on request.

8 Expanded postcards product samples ect. Minimum format of carrier advertisement: 1/2 page horizontal (no discount possible),straight/sangled: on request

http://www.gruenejobs.de

http://www.gundv.de

13

Price on request

Advertising rates advertorials


http://www.gundv.de

Advertising rates ads & source directory g&v BUYERS GUIDE

14

The Buyers Guide is the shopping guide for the flower retail industry.

Sample company GmbhPrototype shopSample Street 512356 MusterstadtTel. 01234 5678-0Fax 01234 [email protected]

Sample company GmbhPrototype shopSample Street 512356 MusterstadtTel. 01234 5678-0Fax 01234 [email protected]

LOGOSAMPLE

Sample company GmbhPrototype shopSample Street 512356 MusterstadtTel. 01234 5678-0Fax 01234 [email protected] ipsum. dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget #dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis.

LOGOSAMPLE

Type 1Company data without logo,first line bold

EUR 89.00

Type 2Color logo + company data,first line bold

EUR 159.00

Type 3Color logo + company data + text(up to 8 lines of 40 characters each)

EUR 199.00

Your ad/entry Type 1-3 will be linked to your homepage in the e-paper!


http://www.gundv.de

Print & online -book a combo and profit!With this combined advertisement, your job offer reaches more than 52.000 contacts.*

Green Jobs – the big job market for the horticulture industry

15

Content Contact Title Publisher Topics/Dates Rates/Formats Green Jobs Edition/Distribution Crossmedia Important*S

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http://www.gruenejobs.de

http://www.gundv.de

GEoGRaPhICaL DISTRIbUTIon anaLySIS

Share of actually broadened circulation

EConomIC aREa % Expl.

InLanD 93.0 6,542

FoREIGn CoUnTRIES 7.0 463

Actually distributed edition (circulation) 100.0 7,005

by PoSTaL CoDE CoPIES %

0 535 9.61 287 5.12 530 9.53 625 11.24 664 11.95 537 9.66 482 8.67 754 13.58 595 10.69 583 10.4

(Circulation inland 6,542 copies, 100%/circulation abroad 463 copies)

16

Edition and geographical distribution analysis

by FEDERaL STaTES nIELSEnaREa CoPIES %

Schleswig-Holstein 1 193 3.5Hamburg 1 104 1.9Bremen 1 60 1.1Lower Saxony 1 585 10.5North Rhine-Westphalia 2 997 17.8Hesse 3a 372 6.7Rhineland-Palatinate 3a 304 5.4Saarland 3a 93 1.7Baden-Wurttemberg 3b 872 15.6Bavaria 4 914 16.4Berlin 5 109 2.0Brandenburg 6 167 3.0Mecklenburg-Western Pomerania 6 106 1.9Saxony-Anhalt 6 163 3.2Thuringia 7 181 2.9Saxony 7 370 6.6

(Circulation inland 6,542 copies, 100%/circulation abroad 463 copies)

CIRCULaTIon anaLySIS

CIRCULaTIon ConTRoL

CIRCULaTIon 7,188

Actually distributed edition (circulation) 7,005 from abroad 463

PaID CIRCULaTIon 5,810 from abroad 432

Subscribed copies 5,164 thereof members‘ pieces –

Other sale 646

Retail sale 0

FREE CoPIES 1,195 from abroad –

REmaInDER, aRChIVE anD VoUChER CoPIES

864

Units per issue, yearly average (1st July 2018 to 30th, June 2019)

aCCoRDInG To nIELSEn aREaS (nG)

Nielsen area 1 842 copies15.1 %

Nielsen area 2 1,032 copies 18.5 %

Nielsen area 3a 714 copies12.8 %

Nielsen area 3b 910 copies 16.3 %

Nielsen area 4 946 copies 16.9 %



Nielsen area 7 541 copies9.7 %


http://www.gundv.de

Take advantage of the synergy effects of crossmedia advertising.

Crossmedia deals

Trade journals

CRoSSmEDIa17


http://www.gundv.de

Digital Newsletter

Extend your advertising campaign to our other trade media with attractive combined discounts!

Crossmedia deals

Combined discounts

18


http://www.gundv.de

www.baumzeitung.de

TaSPo baUmZEITUnGTotal circulation: 3,451* copies

The trade journal for everyone who deals with trees professionally or privately. The topics are among others practical information on tree care work as well as current information from the tree research and legal issues.

www.deutschebaumschule.de

Deutsche baumschuleTotal circulation: 2,174* copies

As the first and oldest specialist newspaper, the Deutsche Baumschule has been reporting on the entire tree nursery for over 50 years.

www.friedhofskultur.de

FriedhofskulturTotal circulation: 2,552* copies

The only trade journal for the entire cemetery industry.The publisher is the Association of German Cemetery Administrators (VFD).

www.gaertnerboerse.de

Gb GärtnerbörseTotal circulation: 2,142* copies

The magazine for ornamental plants is the only German trade journal, which reports exclusively on topics from the ornamental plant.

Trade journals – Your strong advertising partners

19

www.ta col.gartendesign.de

TaSPo GaRTEn-DESIGn Total circulation: 3,253* copies

The practice magazine for the landscaping professional. In the center: machines, materials, plants and successful implementations. Experts show their project solutions using concrete practical examples.

*Sou

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(TVA

): Co

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www.taspo.de

TaSPo the weekly newspaper for the horticulture industryTotal circulation: 8,985* copies

Timely industry news, comprehensive knowledge and latest developments from all branches of the horticulture industry. Weekly brand new!

http://www.baumzeitung.de

http://www.deutschebaumschule.de

http://www.friedhofskultur.de

http://www.gaertnerboerse.de

http://www.taspogartendesign.de

http://www.gundv.de

http://www.taspo.de

For the perfect implementation of your campaign, please note our technical requirements for your supplements!

Supplements

Technical informationTerms & conditions

ImPoRTanT20


http://www.gundv.de

1 Supplements with double gate fold will be enclosed exclusively by hand.

4 Supplements with defective processing, e.g. donkey corners and folds are only enclosed manually.

2 Supplements with z-fold are only enclosed manually.

5 For stapled supplements, the max. weight of the insert object should not be exceeded.

We are happy to inform you.

3 are supplements not flush glued/stapled,they will be enclosed exclusively by hand.

6 Postcard attachment by machine: first orlast page of the sheetmanually: possible in the entire object

Price on request

Important information for your supplements

21

Surcharge for manual supplements: EUR 29.50/1,000 units plus VAT.


For the perfect implementation of your campaign, please note our technical requirements for your supplements!

http://www.gundv.de

Technical informationTerms & conditions

22

Haymarket Media GmbH, P.O. Box 8364, 38133 Braunschweig, Germany

3 Printing documentationPrint-ready, digital templates by Email at [email protected]. Only print-ready PDF files (min. 300 dpi).

The publisher assumes no liability for text and order errors arising from orders placed by phone as well as formatting and colour errors that arise due to transmission.

4 Four-colour printingCMYK. All the colours in the file must be defined as CMYK four-colour separation.Colour profil for ads: CMYK FOGRA 39, colour application max. 320 %, resolution min. 300 dpi.

5 FontsMust be fundamentally embedded, included or converted into curves.

6 InsertsMinimum quantity for partial inserts: 1,000 copiesProper processing of your inserts can only be guaranteed if your shipment is accompanied by a shipment receipt (with quantity and issue)! Orders for inserts are binding for the publisher only after submission of a sample of the insert and its approval. Inserts that, through their format or presentation, give the reader the impression of being part of the magazine or journal or that contain third-party advertisements will not be accepted.

7 Mailing address for all insertsYou will receive the mailing address with the order confirmation.

8 DeliveryThe sender is responsible for the timely delivery (advertising deadline) of the data. The publisher assumes no responsibilityif the Release of the advertisement is not possible due to failure to comply with the requirements or other reasons.Please submit data for online banner advertisements 5 working days before the agreed date of Release .

digital templates by Email at [email protected].

9 ConsultingFor all technical questions, please contact the media office on + 49 (0) 531 38004-38, or by Email at [email protected].

10 Terms & conditionswww.gundv.de/agb

1 Printing/technology Sheet-fet offset printing, adhesive binding.

2 Print document formats for tailored ads

(AT= Advertisement section, TT = Text section)

Format: mm2/1 page TT 420 x 2971/1 page TT 210 x 2971/2 page horizontal TT, AT 210 x 1481/2 page vertical TT, AT 104 x 2971/3 page vertical TT 73 x 2972/3 page vertical TT 134 x 297

Please insert 3 mm bleed on all sides for all templates!





http://www.gundv.de/agb

http://www.gundv.de

content contact title publisher topics/dates …...2019/11/13 · freelance florists and florist...

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