consumer uk email tracker 2016
TRANSCRIPT
1
MILLENNIAL SHIFT IN UKYOUNG CONSUMERS DRIVE NEW EMAIL HABITS
CONSUMER EMAIL TRACKER 2016
2
OLDER PEOPLEABANDON EMAIL
of older people have abandoned an email address,
and a further 28% would consider this
27%
3
YOUNGER PEOPLEABANDON EMAIL
of younger people have abandoned an email address,
and a further 19% would consider this
58%
4
REASON THEY ABANDON EMAIL“NO RELEVANCE”
5
REASON THEY ABANDON EMAIL“TOO MANY EMAILS”
said they did because oftoo many emails
57%
6
RISK IN LOSING MEDIUM OR CONSUMERS“MORE GHOST ACCOUNTS”
of consumers have ghost accountsthat are active but no longer used
45%rising to 59% of
younger people and millennials
59%
IT’S NOT ABOUT MAIL vs E-MAIL
IT’S ABOUTRELEVANCE
9
AND ABOUTEMOTIONS
10
THE MAIL MOMENT “THE REBIRTH”
