consumer engagement, technology, and healthcare

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Technology in the American Healthcare Context Bradford W. Hesse, PhD Chief, Health Communication and Informatics Research Branch

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Page 1: Consumer Engagement, Technology, and Healthcare

Technology in the American Healthcare Context

Bradford W. Hesse, PhDChief, Health Communication and Informatics Research Branch

Page 2: Consumer Engagement, Technology, and Healthcare

Stresses  on  Healthcare  ❑ Aging  demographics  

❑ Increasing  chronic  disease  

❑ Complexity  in  care  

❑ Increase  for  diseases  in  remission  

❑ Shrinking  work  force  

❑ Rise  in  treatment  costs

Stresses on the Healthcare System: The Case of Cancer

Page 3: Consumer Engagement, Technology, and Healthcare

New Sociotechnical Models Needed to Deal with Crisis

Source: Office of the National Coordinator for Health Information Technology (2015). Connecting Health and Care for the Nation: A 10-year Vision to Achieve an Interoperable Health IT Infrastructure. Washington, DC, Department of Health and Human Services,: 13.

Page 4: Consumer Engagement, Technology, and Healthcare

HITECH Act of 2009 Was Passed to Improve Quality of Healthcare

Page 5: Consumer Engagement, Technology, and Healthcare

A Core Element of Meaningful Use is Patient Engagement

“The single most unused person in health care is

the patient”*

*Cutler, D. Why medicine will be more like Walmart, MIT Technology Review, September 20, 2013

Page 6: Consumer Engagement, Technology, and Healthcare

The Role of Patient Empowerment.

Engaged Patients Lower Health Care Costs

Page 7: Consumer Engagement, Technology, and Healthcare

Healthy People 2020 Encourages Use of Health Comm & IT for Patients / Public

Page 8: Consumer Engagement, Technology, and Healthcare

HP 2020 Goal: Internet Access

Source: Hesse, B. W., et al. (2014). "Meeting the healthy people 2020 goals: using the Health Information National Trends Survey to monitor progress on health communication objectives." J Health Commun 19(12): 1497-1509.

Page 9: Consumer Engagement, Technology, and Healthcare

How about subpopulations?Age

Education

Source: Hesse, B. W., et al. (2014). "Meeting the healthy people 2020 goals: using the Health Information National Trends Survey to monitor progress on health communication objectives." J Health Commun 19(12): 1497-1509.

Gender

Race /Ethnicity

Page 10: Consumer Engagement, Technology, and Healthcare

How is the Public Using the Internet?

51%$

58%$

78%$ 79%$

0%$

10%$

20%$

30%$

40%$

50%$

60%$

70%$

80%$

90%$

2003$ 2004$ 2005$ 2006$ 2007$ 2008$ 2009$ 2010$ 2011$ 2012$ 2013$ 2014$

Percen

t'Online'Po

pula/o

n'(18+)'

Year'

Looked$for$Health$Info$Online$

Page 11: Consumer Engagement, Technology, and Healthcare

How is the Public Using the Internet?

51%$

58%$

78%$ 79%$

48%$ 47%$

55%$

77%$

0%$

10%$

20%$

30%$

40%$

50%$

60%$

70%$

80%$

90%$

2003$ 2004$ 2005$ 2006$ 2007$ 2008$ 2009$ 2010$ 2011$ 2012$ 2013$ 2014$

Percen

t'Online'Po

pula/o

n'(18+)'

Year'

Looked$for$Health$Info$Online$

Went$Online$First$(for$cancer$info)$

Page 12: Consumer Engagement, Technology, and Healthcare

How is the Public Using the Internet?

51%$

58%$

78%$ 79%$

48%$ 47%$

55%$

77%$

7%$10%$

14%$

19%$

30%$

9%$13%$ 15%$

18%$20%$

0%$

10%$

20%$

30%$

40%$

50%$

60%$

70%$

80%$

90%$

2003$ 2004$ 2005$ 2006$ 2007$ 2008$ 2009$ 2010$ 2011$ 2012$ 2013$ 2014$

Percen

t'Online'Po

pula/o

n'(18+)'

Year'

Looked$for$Health$Info$Online$

Went$Online$First$(for$cancer$info)$

Email$Physician$

Order$Medicines$Online$

Page 13: Consumer Engagement, Technology, and Healthcare

Awareness & Use of Electronic Health Information Exchange

56%$

82%$

88%$85%$

88%$

48%$

63%$66%$

61%$ 62%$

14%$

19%$

28%$

0%$

10%$

20%$

30%$

40%$

50%$

60%$

70%$

80%$

90%$

100%$

2003$ 2004$ 2005$ 2006$ 2007$ 2008$ 2009$ 2010$ 2011$ 2012$ 2013$ 2014$

Percen

t'Pop

ula-

on'(1

8+)'

Year'

Docs$have$EHRs$

Important$PHI$Shared$Electronically$

Keep$track$of$PHI$

HITECH Act

Page 14: Consumer Engagement, Technology, and Healthcare

How is the Public Accessing Net? The Rise of Mobile

22%#

47%#

40%#

74%#70%#

66%#62%#

0%#

7%#

46%#50%#

56%#58%#

0%#

10%#

20%#

30%#

40%#

50%#

60%#

70%#

80%#

2003# 2004# 2005# 2006# 2007# 2008# 2009# 2010# 2011# 2012# 2013# 2014#

Percen

t'Pop

ula-

on'(1

8+)'

Year'

Broadband#Access#

Mobile#Access#

Page 15: Consumer Engagement, Technology, and Healthcare

Example of Health System Innovation

“We use online Personal Action Plans (health alerts, data visualizations, reminders, personalized content, email), and results are impressive:”

-President’s Cancer Panel,San Francisco, CA

March 26, 2015

Nirav ShahVP & COO,

Kaiser So Cal

Page 16: Consumer Engagement, Technology, and Healthcare

Health IT Improved Adherence

“Within 90 days of identifying a care gap … 6X pap screens completed, … 6X mammograms completed, … 10 X CRC screening completed”

Nirav ShahVP & COO,

Kaiser So Cal

Page 17: Consumer Engagement, Technology, and Healthcare

Enabling a Learning Health System

Using data-driven “dashboards,” Kaiser was able to identify missing clinical actions and then flag populations at risk for follow-up action.

Patient’s Electronic Health Record

Dashboard for Population Management

Nirav ShahVP & COO,

Kaiser So Cal

Page 18: Consumer Engagement, Technology, and Healthcare

Where are we going?

Page 19: Consumer Engagement, Technology, and Healthcare

The Internet of Everything

Page 20: Consumer Engagement, Technology, and Healthcare

Dramatic Increases in Adherence

June 2015, Office Behavioral and Social Science Research NIH-OD

Page 21: Consumer Engagement, Technology, and Healthcare

The Consumer Electronics Market Aids in Prevention

Page 22: Consumer Engagement, Technology, and Healthcare

Creating a self-improving healthcare system with patients as partners