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- 1.CONSUMER ELECTRONICS
2. 3. 4. Foundedby Lee Byung-Chul in 1938
Samsung Group is South Koreas largest company and exporter and the worlds Seventeenth largestcompany
A larfe number ofSouth Korean firms, are dependent on Samsung for the supply of vital components or raw materials
Samsung has been criticized forhandicapping other rivals, leading to bankruptcy of mid to small sized businsses.
5. Samsung Group accounts for more than 20% of South Koreas total exports
Its revenue is as large as some Countries total GDP
It is also known as Another Family by the South Koreans
7. Samsung India
Samsung India Electronics Pvt. Ltd.(SEIL)
It commenced its operations in India in December,1995.
Its the hHub for South West Regional Operations
Samsung enjoys a sales turnover of over $US 2 billion in a just a decade of operations
8. Sales and Marketing Function
Headquartered in New Delhi
Samsung India has a network of 19 branches and 16 Area Sales Offices (ASOs)
SIEL has a huge clientele in the Institutional Sales space.
It was established in April 2004
It is a joint venture between the Korean Samsung Electronics Co. Ltd (50% plus 1 Share) and Japanese Sony Corporation (50% minus 1 share)
A monthly production capacity of 60,000 display panels
10. LCD TVKey Specifications
100Hz Motion plus technology for blur free videos
Dynamic Contrast Ratioo:1,00,000:1
Ultra Clear Panel
Stunning Crystalline Design
Ultra Clear Panel- crisp detail and vibrant colour
Entertainment Mode a TV made for entertainment
Wide ColorsEnhancer 2- provides natural, realistic colours
12. NATIONAL PRICING
LCD TV SERIES 6
Samsung LA55B650TIR55 3,00,000
Samsung LA46B650TIR 46 1,15,000
Samsung LA40B650TIR 40 90,000
Samsung LA22B650TIR 22 23000
Samsung UA55B8000 55 3,00,000
Samsung UA55B7000 55 - 2,33,000
Samsung UA46B7000 46 1,43,000
Samsung UA46B6000VR 46 1,18,000
13. Demand and Supply Analysis
14. 15. 16. 17. 18. SONY
Sony Corporation was founded on May 7, 1946
Headquarters are in Tokyo, Japan.
Current chairman and CEO is Howard Stringer.
Their consolidated sales and operating revenue for 2006 was 8,295,700 million yen, which is currently around $67,775,326,797.
20. Product of Sony
Audio (home audio, portable, etc.)Video (video camera, digital camera, DVD players/recorders, etc.)
Television (LCD, projection, CRT-based, etc.)Information and Communication (PC, printers, monitors, etc.) Semiconductors (LCD, CCD, etc.)
Electronic Components (optical pickups, batteries, data recording systems, etc.)Theywould like to point out that gaming consoles is not mentioned anywhere in the list and yet their console (Play Station 3) has made quite a few headline stories in the news in the last year.
22. Advertisement by Sony
23. Brand conscious map for Sony
24. Brand conscious map for Samsung
25. LCD TV landscape in India Sony
Straddle pricing strategy.
Premium brand image.
Highest mind share.
26. LCD TV landscape in India Samsung
Largest market share.
27. Target segment Sony
Sony as a brand caters to people who are willing to pay premium to consumer product and services that they derived they are people who motivated to achieve in life and to aspire, for get the best product, there is Sonytherefore targets innovators and the achievers.
28. Crucial difference between Sony and Samsung brand consumer map.
Sony was lesser number of associations but some are very strong.
Samsung has large number of association most are week.
Quality and trustworthiness of the brand are prominent for Sony, so is the association with luxury.
Value for money is the key distinguished for Samsung
29. QUICK REVIEW ABOUT THE COMPANY
formerly known as Matsushita Electric Industrial Co., Ltd.
Panasonic ideas for life."
- The 89th largest company in the world
32. We spend $5 billion annually on research and development. 33. Produced over 100 million phones 34. Manufacturing communications products since 1986 35. Product Is Sold Through Distribution