RAZZLE-DAZZLE (Touch and Glow Fairness

face wash)

Presented By:

R

abia Qayyum 3037

Alveena Qayyum

3003

Qurat-ul-ain Aziz

3035

Noureen Nasir

3034

Nimra

Shahid 3033

Sidra Sajjad 3049

Ayesha Munir 3013

INTRODUCTION

This cleanser comes in a creamy thick form and you only need a coin size amount of it. Lathers really well. Once you start lathering, the whole face looks all white with this cleanser. Its easy to rinse off as well. When will you use this face wash you feel that you clean your face with the use of this face wash, your face sure does look brighter. you feel that this effect in few seconds.

RAZZLE-DAZZLE (Touch and Glow

Fairness face wash)

Pros

Makes the face look slightly brighter for few minutes. Makes the face feel soft and clean.Affordable price and easily available. Travel friendly packaging and hygienic.

RAZZLE-DAZZLE (Touch and Glow

Fairness face wash)

Specifications of Razzle-Dazzle Touch & Glow Advanced Fairness Face Wash

General Traits:Face Wash Type: CreamIdeal For: Women, MenSkin Type: All Skin Types

Applied For: Whitening &

Fairness, Nourishment &

MiniaturizationQuantity: 100 gOrganic Type: Natural

Face Wash Traits:Composition: Soapwort, Bearberry, Vitamins E, Vitamins C, Vitamins B5, Witch Hazel.Container Type: TubeOrganic: Yes

RAZZLE-DAZZLE (Touch and Glow

Fairness face wash)

Cons

RAZZLE-DAZZLE (Touch and Glow

Fairness face wash)

Has Silicone, Parable and other chemicals. Its perfumed so for some it might irritate.

Doesn’t remove make up that well

Ingredients

RAZZLE-DAZZLE (Touch and Glow

Fairness face wash)

The Razzle-Dazzle Touch and Glow Advanced Fairness Face Wash is enriched with ingredients like soapwort, bearberry, witch hazel, vitamins E, C and B5. Also, soapwort will cure your skin problems and remove dirt from your skin. Bearberry will leave a pleasant fragrance on your skin. Vitamin E is one great antioxidant that protects your skin from pollution. Witch hazel will minimize the size of your pores and keep your skin healthy. Besides cleansing your skin, this organic Fairness and Glow Face Wash will improve your complexion.

Description

If you are longing for that fair beautiful skin, search no more and trust this Advanced Fairness Face Wash from Razzle-Dazzle. For all those men and women longing for that radiant glow on their skin, this natural Fairness Face Wash will be the apt choice.

RAZZLE-DAZZLE (Touch and Glow

Fairness face wash)

Description CONT…

Your skin will have the accurate amount of moisture after using this Razzle-Dazzle Touch and Glow Fairness Face Wash. In addition to this, you are sure to get that soft and supple skin with this cream Face Wash. Suitable for all skin types, this Fairness and Glow face wash will help you get that clean and clear skin on-the-go no matter what type of skin you have.

RAZZLE-DAZZLE (Touch and Glow

Fairness face wash)

Marketing strategy

Creating the Buzz:Pre-launch buzz should be created through the facebook page and other social networking forums contest events in college , channels like MTV.

RAZZLE-DAZZLE (Touch and Glow

Fairness face wash)

Segmentation

RAZZLE-DAZZLE (Touch and Glow

Fairness face wash)

Demographic• Age• Gender

Psychographic• Personality• Social class

Behavioral• Occasion• Benefit

Targeting

Gender: Female Age: Young & Middle age Social class: Middle & Upper class Personality: People who are

conscious about their looks. Occasion: For regular use, esp.

After an outing. Benefit: Clear skin from dirt and

excess oil, Remove pollutants, Keep skin fresh & healthy.

RAZZLE-DAZZLE (Touch and Glow

Fairness face wash)

Positioning

“To all the teenagers who hate dirty & oily skin, Razzle-Dazzle Touch & Glow Fairness Face Wash deep cleanses to remove excess oil & dirt that clog the skins

pores, Keeps the skin fresh & alive.”

The advertisement is narrated in an American English Tone – Which shows that the product is of international standard.

RAZZLE-DAZZLE (Touch and Glow

Fairness face wash)

In store Marketing

RAZZLE-DAZZLE (Touch and Glow

Fairness face wash)

The products sample can be first offered in 3 pack sizes-small sachet ( 2-3 uses per pack) , small tube (10-15 uses per pack) and large tube (30-40 uses per pack).

PACKAGING

RAZZLE-DAZZLE (Touch and Glow

Fairness face wash)

Packaging wise this comes in a plastic tube with flip cap which stays secure so you don’t have to worry about spillage if you are traveling with this one.

How does Fairness and Glow Face Wash Work?

Gives a sparkling Clean skin: Infused with botanical extract of 'soapwort' which gently removes dirt, oil and impurities from the skin, leaving it sparkling clean. Lightens the skin: Contains botanical extract of 'Bearberry' Which helps to lighten the complexion. Moisturizes the skin: Enriched with Vitamin E, C and B5 that moisturizes the skin, leaving it soft and supple. Tones the skin: Contains Witch Hazel extract, a mild astringent which helps to reduce the size of pores.

RAZZLE-DAZZLE (Touch and Glow

Fairness face wash)