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Page 1: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

Strategy

Health

2017

connecting

innovators

Page 2: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

On innovation…

There is nothing more difficult to take in hand, more perilous to

conduct, or more uncertain in its success, than to take the lead in the

introduction of a new order of things. For the reformer has

enemies in all those who profit by the old order, and only lukewarm

defenders in all those who would profit by the new order, this lukewarmness arising partly

from fear of their adversaries … and partly from the incredulity of

mankind, who do not truly believe in anything new until

they have had actual experience of it.

2 Machiavelli, 1532, Il Principe

Page 3: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

On innovation – the twitter version

3

Page 4: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

Health is in transition

4

Lifestyle

diseases

eHealth &

connectivity

Spread

of

technology

Healthy

living

Page 5: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

Health is in transition

5

Page 6: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

Where Dutch healthcare is good – and too expensive…

0,0

20,0

40,0

60,0

80,0

100,0

19

93

19

95

19

97

19

99

20

01

20

03

20

05

20

07

20

09

20

11

20

13

20

13…

% public expenditure

Belgium

Germany

Netherlands

United Kingdom

United States

OECD AVERAGE-5,0

0,0

5,0

10,0

15,0

20,0

25,0

Growth in %/year

OECDAVERAGE

United States

United Kingdom

Netherlands

Germany

0,0

5,0

10,0

15,0

20,0

19

92

19

94

19

96

19

98

20

00

20

02

20

04

20

06

20

08

20

10

20

12

Expenditure in % GDP

Germany

Netherlands

United Kingdom

United States

Belgium

OECD AVERAGE

Sourc

es: E

HC

I &

OE

CD

6

Page 7: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

…we differentiate by investing in prevention

7

Ad

apte

d f

orm

Jes

sica

Mei

jer

(Jan

sen

Pre

ven

tio

n C

ente

r)

15

25

35

45

55

65

75

85

95

1975 1980 1985 1990 1995 2000 2005 2010 2015 2020

ag

e Life Expectancy

Diagnosis chronic disease

Years with chronic illness

Page 8: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

Intermezzo – Dutch Healthcare system & Innovation

8

Government

Patient / consumer

Care Provider Payer (3 different ones)

Innovator

Page 9: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

Embedded in the Amsterdam Economic Board…

9

Digital

connectivity

Circular

economy

Health Mobility Talents of

the Future

Government

Business Knowledge

institutions

Regional

cooperation Challenges

Page 10: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

10

…our assignment is a healthier life

Ambition

Inhabitants of the Amsterdam Metropolitan

Area will have gained two healthy life years

by 2025.

Focus

Staying healthy and prevention of diseases.

Mission

We are on a collective journey to shape the

healthiest region in the world and to help

eradicate the chronic disease burden.

Page 11: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

We contribute to a healthier future where:

Each day brings us new knowledge and ideas on staying healthy

All health interventions are logged, analysable, and add to the body of knowledge that we have,

supporting our physicians

Each and every case of disease helps us understand the disease development better – and

brings us closer to preventing it

Good health and prevention of disease will be the norm

Democratisation of medical knowledge helps reduce health inequality

Health is truly personal

Page 12: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

…and by building on the region’s strongholds in health and analytics…

12

Roland

Berger /

Johnson &

Johnson

research2guidance

Urban

Innovation

Network

& Elsevier

Netherlands

amongst first

choice countries

for market

readiness score

and developer

index

Prevention is

becoming the key

to the portfolios of

food and personal

care, medical

devices and

pharmaceutical

companies

11x Comparator

Cities: Amsterdam, Barcelona,

Berlin, Brussels,

Copenhagen, Dublin,

Hamburg, Madrid,

Manchester, Stockholm,

Vienna

Page 13: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

- Some examples -

13

Page 14: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

…and focussing on 4P Health initiatives.

Personal – tailored to the individual’s unique situation

and characteristics

Preventive – staying healthy and avoiding

deterioration of quality of life

Predictive – increasing amounts of data and better

analyses prospectively indicate effectiveness and

added value of interventions

Participative – health is personal – so the individual

should be at the center – and is experienced in a

living, working and social environment that influences

health. In addition, individual data added to the body of

knowledge will help understand disease.

personal preventive

participate predictive

Page 15: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

We manage this from the Board…

Chairman

Boardmembers

Eberhard van der Laan Mayor of Amsterdam and chairman

Amsterdam Economic Board &

Amsterdam Network Council

Government

Jaap Bond Councillor Province Noord

Holland

John Nederstigt Councillor municipality

Haarlemmermeer

Kajsa Ollongren Councillor municipality

Amsterdam

Dennis Straat Councillor municipality

Zaanstad

Franc Weerwind Mayor municipality

Almere

Knowledge Institutions

Geert ten Dam Chair Board of Directors

University of Amsterdam

Jacqueline Cramer Director Utrecht Sustainability

Institute

Jaap Winter Chair Board of Directors VU

University Amsterdam

Companies

Harry van Dorenmalen Chairman IBM Europe

Hans Fischer Sitemanager & CTO Tata Steel

Europe

Hans Bakker Chair VNO-NCW Metropole

Amsterdam

Chris Heutink Board of Directors Randstad

Groep Nederland

Dick Kuiper CEO Koninklijke Verkade N.V.

Marcel van Loo Regional Managing Partner

Financial Services for EMEIA at EY

Henk Markerink CEO Amsterdam ArenA

Jos Nijhuis President-directeur Schiphol

Group

Yuri Sebregts EVP Innovation and R&D, and

CTO, Shell

Lucas Vos CEO FloraHolland

Team Health

Harry van

Dorenmalen

Challenge Lead

Arnoud Verhoeff Ellen Maat Jeroen Maas

Contact person Sietse Dugour

Board organisation Strategy | Business Connectors | Communication

Page 16: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

… in collaboration with the strong health ecosystem.

Sounding Board

of >40 experts

Tier 2 Tier 4

Team Health

Tier 1

Jeroen Maas

Contact person

Arnoud Verhoeff

Sietse Dugour

Harry van

Dorenmalen

Challenge Lead

Ellen Maat

Amsterdam Health

Community

Tier 3

Existing collaborations

Page 17: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

Our approach is straight-forward…

connect grow identify Insight to Opinion to Ambition to

(inter) national

networks

hubs

> 300 org’s

AMA

strategy

Scale

replicate

impact

Infra Select &

Develop

Page 18: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

initiatieven

19

partners

210

investeringen

€ 8 miljoen

verkennen/onderzoeken

initiëren

aanjagen mobiliseren

platform geven

uitvoeren

0

12

ontwikkel start uitvoering gerealiseerd

fase

rol board

… and delivers results.

Page 19: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

Example result on a European level…

19

“Being a reference site means that

regional alliances – that encompass

government authorities, industry and

start-ups, research organisations and

civil society – are recognised for

demonstrating excellence in the

implementation and scaling up of the

most innovative products and

services designed to meet the needs

of their ageing populations.”

Page 20: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

…on the national level…

Page 21: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

… and on the regional level.

Prosthesis with

feedback Personalised

Medicine

Decision support

System & improved

diagnosis

ACTA

Dental

Simulator

Prevention insured

Virtual

hospital

Health Tech

Park

Quadruple Helix

research for health

NeuroTech-NL

Page 22: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

We add value throughout our approach…

• We know the ecosystem and its value

• We define a regional strategy for infra, data & trust development

• We have a vast network within the AMA

• We connect the AMA to national and international networks

• We select quality and showcase it

• We bind innovators through the platform Amsterdam Health, meet-ups

and discussions

• We provide a podium for selected innovators

• We have expertise on building public-private-academic coalitions

• We are an independent intermediary that stimulates collaboration

among and between between public and private partners

• We inspire

• We push for system changes

Insight to

identify

Opinion to

connect

Ambition to

grow

> 300

org’s (inter)

National

networks AMA

strategy

Select &

Develop

Scale

Replicate

Impact

Infra

Page 23: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

… and 2017 will bring us further

Q1 - 2017 Q2 2017 Q4 2017

Succesful eHealth mission to

Bayern

Dialogue organised between

municipality & medical insurers

Healthcare Innovation Award

Zorg2025 convention (twice)

VBHC day + future plan

Planning Iconic project

Paitient data day (GGD)

• Involving broader community

through events and roundtables

• H2020 sounding board

Zorg2025 convention

eMerce eHealth

2 extra European consortia formed

Zorg2025 convention

Overview AHA in the AMA

H2020 sounding board Topsector connected

H2020 sounding board

Academic hospital’s research

centers collaboration on business

devt

Mental Care ‘Holland Lab’

Q3 2017

Topsector connected

H2020 sounding board

Academic hospital’s research

centers collaboration on business

devt

Page 24: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

What we think is needed to accelerate innovation:

Focus on the customer/patient journey to improve health

Trusted governance structures for an individual’s data to speed up

knowledge creation

A health system built on value-based care instead of fee for service

A core infrastructure that connects health devices and enables health

data managemen

Blockchain as a governance mechanism to unlock the personal data

revolution

Artificial Intelligence as a tool to allow for multi-modal modelling, and

speed up and improve diagnosis

The courage to adapt to new ways of working in interdisciplinary

teams, with the individual at the heart of the proces.

Page 25: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

Strategic Criteria

Short term

and long

term viability

Scalable

Drive to build

the challenge

Health

International

ambition

Innovative

Page 26: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

Some lessons learned

• It takes people – sometimes very specific individuals

• Go where the energy is

• As Johan Cruijff said: “every disadvantage has its advantage” – and vice versa

• The public, private and academic worlds have different currencies

• Machiavelli was, and is, right

26

Page 27: connecting innovators - Amsterdam Economic Board...… and 2017 will bring us further Q1 - 2017 Q2 2017 Q4 2017Q3 2017 Succesful eHealth mission to Bayern Dialogue organised between

Jeroen Maas

+31 6 44 33 07 35

[email protected]

www.amsterdameconomicboard.com