create a succesful internet video campaign
TRANSCRIPT
How to Create a Successful Internet Video Campaign
Overview
• Basics
• Keywords
• Design
• Frequency
• Distribution
• Sharing
Basics
• Video is one of the quickest and most powerful ways to get your message out on the Internet.
• The search engines love to display video in their results.
• You can position yourself as an expert in your industry and get your audience to know, like and trust you before they ever talk to you!
Keywords
• Getting your videos found all has to do with the content and keywords you use in your videos.
• In 2010, Google implemented speech to text. This was huge in how your videos get ranked.
Keywords
Where to use your keywords:
• In the title
• In the first 30 seconds
• At least one more time in your video
• In your description
• In your tags
Design
• Design your videos around your keywords
• Research what keywords you can rank for (higher search volume, low competition)
• Decide on how many videos you can produce. Do you have the time and knowledge to do it or do you need to hire someone?
Design
• Add a music background to your video. A subtle music track is very powerful and it will create a better overall video. Use the same music for “branding”.
Design
• Make sure too have the proper lighting.
• Don’t film outside unless it is appropriate for your business (i.e a landscaper).
• You can’t control the sun, the clouds or the noise level. You may end up with shadows.
Design
• Use a camera with an external microphone. The audio quality is much better.
• Refrain from wearing necklaces or jewelry that will interfere with the mic.
Design
• Wear solid colors but not white. Stripes and patterns cause that motion effect on camera and are difficult on the eye.
Design
• Most videos should be :30 – 2:00 in length. If you are giving a demonstration or showing a product, you can do longer videos but you may want to break it up into a series of videos instead.
Design
• Always add an intro.
• Always have a call to action and your website and/or phone number at the end of the video.
• Include your website in the description of the video. Lead off with this and always start with http:// to create a hyperlink.
Frequency
• YouTube will reward you if you are continually adding new content (just like Google hmm).
• Adding a weekly video will definitely keep your channel fresh.
• If you can upload video more than once a week that is great. For a really aggressive campaign, you may want to try every other day.
Distribution
• The search engines do not just display videos that come from YouTube but other sites as well.
• Each site you upload your video to creates a backlink for you as well.
• Remember to add your description and tags to each site when you upload your videos.
Distribution
Here are just a few of the other video sharing sites you may want to consider:
• Viddler
• Metacafe
• Vimeo
• Daily Motion
• Veoh
Sharing
• There are many ways that you can use your videos:
• Blog Posts
• Linked In
Sharing
• Blog posts are a great way to utilize your videos. It will help you get video views from your blog readers which in turn helps with the ranking of your videos.
Sharing
• Adding a video to your social media posts is always a great ideas. Posts with video are the number one read posts in Facebook.
Sharing
• You can also share your videos with friends and subscribers inside YouTube. You can send your contacts a message and let them know you have uploaded a new video.
Sharing
• Make sure to ask for comments and likes on your videos.
• The more activity there is around your video – the more “stickiness” it will have in the search results.
Sharing
• Get active! Get a group together where you can view each other’s videos and comment and likes. It will make a world of difference if you just have a few YouTube connections.
Sharing
• Don’t get dismayed if someone doesn’t like your video. There is nothing you can do about it. Let it go and move on.
Sharing
• One of the best things about video is the potential to go viral. Make sure you allow others to use your videos.
• You may want to protect your video with a watermark of if you include your information, they cannot remove that.
Recap
• Basics
• Keywords
• Design
• Frequency
• Distribution
• Sharing
Free Consultation
If you would like more information on getting started with an Internet video campaign, contact Jerome Brown at:
Email: [email protected]
Phone: (219) 228-1372
Thank you
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