connect online with your program's communities
TRANSCRIPT
Connect Online With Your
Program’s Communities
Danny Sussman
Julie Christensen
Connect Online With Your Program’s
Communities
1. Extension’s History of Connecting
2. Online Communities in Action
3. Finding Online Communities
– User-Centric
– Topic-Centric
4. Engaging in Online Communities
1. Extension’s History of Connecting
Educational Trains: 1912-14
• Brought lectures,
exhibits from U
• Listened to rural MN
• Ensured research,
education relevant
Use of News Media: 1950s
• TV, radio,
newspapers
• Disseminated
ag and home
economics info
• Mass media
approach
Popularization of Teleconferences: 1970s
The Information Superhighway: 1990s
• Web 1.0
• Researched-based
info goes online
• Online learning
Web 2.0: Today
Extension Meets People Where They Are
2. Online Communities in Action
Challenge: Learn About Dairy Producers
Types of Online Communities
User-centric
Topic-centric
• Cafe Mom
• TeachAid
• Cyburbia
User-Centric Social Networks By Age
Males vs. Females on Social Networks
2A. Finding Online Communities:
User-Centric Social Networks
Where Do You Start?
Image:
http://web.archive.org/web/19981202230410/http://www.google.com/
Watching the Rains Come
2B. Finding Online Communities:
Topic-Centric Websites
Sometimes, You Have to Get Information
the Old Fashioned Way
What websites do you go to?
The Tale of Goodhue Gouda
Retelling the Story
Read the story: http://cheeseunderground.blogspot.com/2010/08/on-
location-acs-in-seattle.html
Posted to E-Democracy and Craigslist
3. Engaging in Online Communities
Listen, hear, observe
Foster mutual value
Remember the 4 C’s
Quality content attracts/builds community
Meeting people where they are = context
Connectivity supports online interaction
Connectivity supports online interaction
Continuity = Consistent user experience
Best Practices for Engaging Online
Best Practices for Engaging Online
Review: Connect Online
With Your Program’s Communities
1. Extension’s History of Connecting
2. Online Communities in Action
3. Finding Online Communities
– User-Centric
– Topic-Centric
4. Engaging in Online Communities
Connect Online
With Your Program’s Communities
• Danny Sussman, Extension Webmaster
email: [email protected]
twitter.com/TheSuss
• Julie Christensen, Extension Communications
email: [email protected]
twitter.com/JRChris
twitter.com/UMNExt (Extension account)
youtube.com/UofMNExt (Extension channel)