social media - a program's plan
TRANSCRIPT
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AARON MANFULL@manfull
A PROGRAM’S PLAN
social media
TWITTER INSTAGRAM SNAPCHAT FACEBOOK
@manfull @manfull @aaronmanfull /aaronmanfullAARON
MANFULL
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AARON MANFULL@manfull
LET’S START WITH A BRIEF
HISTORY LESSON
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AARON MANFULL@manfull
1WHAT SHOULD WE BE DOING
HERE?
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AARON MANFULL@manfull
USE IT PERSONALLY TO COMMUNICATE YOUR MESSAGE AND AS AN
ORGANIZATION(YOU NEED A STRONG PRESENCE IN BOTH AREAS)
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AARON MANFULL@manfull
WORK TO FIND A JOURNALISTIC USE EITHER FOR GENERATING CONTENT
OR TO AID IN ITS REPORTING.
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AARON MANFULL@manfull
1. YOU SHOULD USE IT TO GET STORY IDEAS.
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AARON MANFULL@manfull
2. YOU SHOULD USE IT TO GET YOUR MESSAGE OUT
THERE.
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AARON MANFULL@manfull
REGARDLESS OF THE MEDIUM, WE SHOULD BE
WORKING TO
1. TELL A STORY2. PROMOTE OUR
WORK3. PROMOTE OUR
PROGRAM
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AARON MANFULL@manfull
2HAVE POLICIES IN PLACETO HELP.
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AARON MANFULL@manfull
HAVE IT PART OF YOUR EDITORIAL POLICY
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AARON MANFULL@manfull
HAVE JOB DESCRIPTIONS FOR EACH NETWORK
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AARON MANFULL@manfull
SPEAKING TO THE MASSES
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AARON MANFULL@manfull
SNAPCHATCASEYNEISTATNOWTHISNEWSNEWYORKERMAGTHENYTIMESTHEREALVERGETWITTER@NYTIMES@BUZZFEED@BUZZFEEDSPORTS@COLONELTRIBUNE@HISTORY_PICS
INSTAGRAM@NATGEO@NBCNEWS@TIME@DENVERPOSTFOOD@CHICAGOTRIBUNEFACEBOOK/NYTIMES/WASHINGTONPOST/HUMANSOFNEWYORK/MASHABLE/QUARTZNEWS
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AARON MANFULL@manfull
BEST PRACTICES FOR EACH NETWORK
1. SPEAK THE LANGUAGE OF THE MEDIUM
2. UTILIZE PHOTO/VIDEO AREAS
3. POST FREQUENTLY, BUT NOT TOO FREQUENTLY
4. ENGAGE IN CONVERSATIONS WHEN/WHERE APPROPRIATE
5. BE NICE.
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AARON MANFULL@manfull
WOULD LIKE TO SEE FIRST 5 POSTS BEFORE THEY GO. SCRIPTING CAN HELP.
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AARON MANFULL@manfull
DEVELOP A PLAN FOR CONSISTENT COVERAGE
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AARON MANFULL@manfull
TRACK RESULTS
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AARON MANFULL@manfull
DEVELOP A PLAN PRIOR TO EXECUTIONMake it easy -->
Make it worth it -->
Make it Memorable -->
Make it fun -->
Feed your goal -->
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AARON MANFULL@manfull
TRACK EFFECTIVENESS WITH ANALYTICS
• FAVORITES• SHARES• FOLLOWERS• MENTIONS• VIEWS
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AARON MANFULL@manfull
IFTTT madness
http://goo.gl/bC9QpG
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AARON MANFULL@manfull
WHAT HAPPENS WHEN SOMETHING GOES WRONG
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AARON MANFULL@manfull
HAVE PLANS IN PLACE FOR WHEN THINGS GO
WRONG
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AARON MANFULL@manfull
KEEPING THINGS FROM GOING WRONG PERSONALLY
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AARON MANFULL@manfull
LISTENEXPERIMENTSHARE CONTENTBUILD COMMUNITYHAVE FUN BE NICE
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AARON MANFULL@manfull
A PROGRAM’S PLAN
social media
TWITTER INSTAGRAM SNAPCHAT FACEBOOK
@manfull @manfull @aaronmanfull /aaronmanfullAARON
MANFULL