confidential and proprietary to ultramercial llc, us patent 7,346,545. disclosed only through mutual...
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Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.
Ultramercial’s Free Wi-Fi Access at leading Hotels and Airports in the US
Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.
What is an Ultramercial and how can it benefit a Hotel:
•Offering users a choice between paying for access and receiving ad supported access•Is it patented? Yes•How much can a Hotel room make: $1-$3 per room per month with national ads and more with local ads depending on location•Can I upgrade my Hotel without equipment or a site visit? Yes. Most standard equipment can be configured remotely.
Ultramercial’s Business Model and Ad Format has been proven across multipleplatforms over a 10 year period
Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.
2002 20122005 2006
Online Interactive
Format
MobileInteractive
Format
WiFiInteractive
Format
TVInteractive
Format
Ultramercial’s format is built around natural human behavior. We have socially-engineered our model to re-position advertisers as direct providers of free premium content and services.
Viewers explicitly see that 35-seconds of their attention has significant and immediate value. The true roll of the advertiser comes shining through.
From this unique key positioning comes dramatically different viewer behavior.
Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.
Hotel Internet Access
On the Internet:Ultramercials are premium commercials that viewers CHOOSE to watch as “payment” for premium content
It’s a bridge between “free” and “fee,” that repositions the advertiser as theexplicit provider of content, rather thanthe interrupter.
This “human engineering”dramatically changes howthe viewer thinksabout the sponsor.
Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.
Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.
From our unique positioning comes dramatically higher performance metricsGiving viewers a clear value proposition makes all the difference in their behavior
These locations attract the “Tech-Savvy Consumer” that buys the latest technology with entertainment considerations in mind
•Listen to satellite radio
•Watch pay-per-view
concerts
•Buy alternative music
•Play soccer
•Go to pro basketball games
•Influenced by celebrities
Demographics and Psychographics
Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.
Ultramercial 100% Opt-in, Two-Way Interactive Ad Unit
May include buying options, configurators, video, games, anything
Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.
Post-Ultramercial “Thank You” Ad Units
Reinforce sponsor’s message, provide additional sell opportunities after a completed branding experience and remind viewers of their free Wi-Fi & good-will gesture
Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.
• Deliver an enhanced Wi-Fi experience to customers while creating an unobtrusive, but highly valued marketing platform• Provides quick access to flight info, local guides, airport website, search and downloadable digital media• Movies, games, streaming video• Viewed on each webpage
Persistent In-Browser Tool Bar
Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.
Ultramercial Patent 7,346,545
U.S. Patent 7,346,545Prosecuted by Morrison & Foerster LLP
Filed: May 27, 2000 (Provisional Date)Issue Date: March 18, 2008
Abstract:The present invention is a method and system for distributing or obtaining products covered by intellectual property over a telecommunications network whereby a consumer may, rather paying for the products, choose to received such products after viewing and/or interacting with an interposed sponsor’s or advertiser’s message, wherein the interposed sponsor or advertiser may pay the owner or assignee of the underlying intellectual property associated with the product through an intermediary such as a facilitator.
Summary:The preferred embodiments of the present invention offer people a legitimate and cashless way to obtain copyrighted content such as text, video, music, still images or other forms of intellectual property, while still delivering a royalty to the intellectual property rights holder…
Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.
Extensive Reporting Metrics
Log-in to Secure Server forlive custom reporting
Daily Email Reports
Ultramercial auto-generates daily emails for both sponsors and publishers with key metrics including starts, completions, completion rate, click through rate, average time spent plus any action requiring tracking within the ad. Live reporting is also available.
Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.
To Learn More About Opportunities with Ultramercial, please contact:
[email protected] 490 3773
Confidential and Proprietary to Ultramercial LLC, US Patent 7,346,545. Disclosed only through mutual NDA. Redistribution prohibited.