P2P Advertising Upfront – LAMonday October 29, 2007

Dana JonesCEO

Ultramercial LLC

Ultramercials are premium commercials that viewers CHOOSE to watch as “payment” for premium content

It’s a bridge between “free” and “fee,” that gives content owners a high-CPM ad unit to monetize their best content: from editorial, to music downloads, to games or VOD.

This creates a halo effect

for the sponsor.

Ultramercial’s model has gained wide acceptance with over 160 advertisers running 600+ campaigns

Ultramercial’s works with over 40 publishers inside our network.

P2P Entertainment Content Module

P2P Entertainment Content Module

• Bring a compelling content package that surprises users

• Make it Exclusive to the P2P Channel

• Have multiple pieces of content

• Have users “buy” or “rent” content after 1 commercial

• Serve the commercial live

• Make the sponsor the “good guy”

File Sharing “Entertainment Content Module”

Ad-supported format that calls back to Ultramercial’s “Mother Ship” that handles Ad Serving, DRM, even direct sales of content.

Ultramercial Patent Applications – Filed May & August 2000

U.S. Patent Application 20010047338A1Filed by Morrison & Foerster LLPNotice of Allowance August 2007

U.S. Patent Application 20020111860A1Filed by Morrison & Foerster LLP1st Office Action Jan 2007

Ultramercial’s desire is to be “Switzerland”

Just as we work with dozens of different competing online publishers, and advertisers, we want to work with many partners inside the P2P industry.

P2P Advertising Upfront – LAMonday October 29, 2007

Dana JonesCEO

Ultramercial LLC