concise writing part 1

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Writing Workshop Series Concise Writing How not to use a needlessly excessive amount of words to write or compose what you really want to express or communicate when you have a whole lot to write or compose… Presenter: Rachael Walker Date: October 1, 2015

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Page 1: Concise Writing Part 1

Writing Workshop SeriesConcise Writing

How not to use a needlessly excessive amount of words to write or compose what you really

want to express or communicate when you have a whole lot to write or compose…

Presenter: Rachael Walker Date: October 1, 2015

Page 2: Concise Writing Part 1

Outline

Page 3: Concise Writing Part 1

Outline

Background and review

Page 4: Concise Writing Part 1

Outline

Background and review

Problems hit list

Page 5: Concise Writing Part 1

Outline

Background and review

Problems hit list

Activity

Page 6: Concise Writing Part 1

Outline

Background and review

Problems hit list

Activity

Page 7: Concise Writing Part 1

Focus on What Readers Want and Need

Page 8: Concise Writing Part 1

Focus on What Readers Want and Need

Focus

Page 9: Concise Writing Part 1

Focus on What Readers Want and Need

Focus

Audience use

Page 10: Concise Writing Part 1

Focus on What Readers Want and Need

Focus

Audience use

Level of understanding

Page 11: Concise Writing Part 1

Focus on What Readers Want and Need

Focus

Audience use

Level of understanding

Possible reactions

Page 12: Concise Writing Part 1

Focus on What Readers Want and Need

Page 13: Concise Writing Part 1

Focus on What Readers Want and Need

Audience use

Page 14: Concise Writing Part 1

Focus on What Readers Want and Need

Audience use

Easy to predict

Page 15: Concise Writing Part 1

Focus on What Readers Want and Need

Audience use

Easy to predict

Harder to predict

Page 16: Concise Writing Part 1

Focus on What Readers Want and Need

Audience use

Easy to predict

Harder to predict

Imagine yourself in readers’

place

Page 17: Concise Writing Part 1

Focus on What Readers Want and Need

Page 18: Concise Writing Part 1

Focus on What Readers Want and Need

Level of understanding

Page 19: Concise Writing Part 1

Focus on What Readers Want and Need

Level of understanding

Level of detail

Page 20: Concise Writing Part 1

Focus on What Readers Want and Need

Level of understanding

Level of detail

High-level understanding

Page 21: Concise Writing Part 1

Focus on What Readers Want and Need

Level of understanding

Level of detail

High-level understanding

More detail

Page 22: Concise Writing Part 1

Focus on What Readers Want and Need

Level of understanding

Level of detail

High-level understanding

More detail

Low-level understanding

Page 23: Concise Writing Part 1

Focus on What Readers Want and Need

Level of understanding

Level of detail

High-level understanding

More detail

Low-level understanding

Less detail

Page 24: Concise Writing Part 1

Focus on What Readers Want and Need

Page 25: Concise Writing Part 1

Focus on What Readers Want and Need

Possible reactions

Page 26: Concise Writing Part 1

Focus on What Readers Want and Need

Possible reactions

Receptive readers

Page 27: Concise Writing Part 1

Focus on What Readers Want and Need

Possible reactions

Receptive readers

Less detail

Page 28: Concise Writing Part 1

Focus on What Readers Want and Need

Possible reactions

Receptive readers

Less detail

Skeptical readers

Page 29: Concise Writing Part 1

Focus on What Readers Want and Need

Possible reactions

Receptive readers

Less detail

Skeptical readers

Even explanations

Page 30: Concise Writing Part 1

Focus on What Readers Want and Need

Possible reactions

Receptive readers

Less detail

Skeptical readers

Even explanations

Hostile readers

Page 31: Concise Writing Part 1

Focus on What Readers Want and Need

Possible reactions

Receptive readers

Less detail

Skeptical readers

Even explanations

Hostile readers

Soothing words

Page 32: Concise Writing Part 1

Outline

Background and review

Problems hit list

Activity

Page 33: Concise Writing Part 1

Necessary Information

Repetition

The internal audit department has adopted a risk-based approach to each

audit. A risk-based approach to internal auditing is a best practice in the field

of internal auditing. Using a risk-based approach, we first work with the audit

client to identify the overall risks within the process. Next, we develop a rating

based on the likelihood of the risk occurring and the potential impact of a risk

event. We then focus on the internal audit on the highest risk areas as

identified by the department’s risk-based approach to the internal auditing.

Page 34: Concise Writing Part 1

Word Economy

Page 35: Concise Writing Part 1

Word Economy

Habitual expressions

Redundancies

There is…

Noun constructions

Active voice

Wordy verbs

Vague nouns

Noun strings

Adverbs

Prepositional phrases

Inflated words

Page 36: Concise Writing Part 1

Word Economy

Habitual expressions

Redundancies

There is…

Noun constructions

Active voice

Wordy verbs

Vague nouns

Noun strings

Adverbs

Prepositional phrases

Inflated words

Page 37: Concise Writing Part 1

Word Economy

Habitual expressions

Page 38: Concise Writing Part 1

Word Economy

Habitual expressions

In order to prevent errors in order

processing, four specific changes will

be made in the procedures.

Page 39: Concise Writing Part 1

Word Economy

Habitual expressions

In order to prevent errors in order

processing, four specific changes will

be made in the procedures.

The department is in the process of

revising the personnel manual.

Page 40: Concise Writing Part 1

Word Economy

Habitual expressions

Redundancies

There is…

Noun constructions

Active voice

Wordy verbs

Vague nouns

Noun strings

Adverbs

Prepositional phrases

Inflated words

Page 41: Concise Writing Part 1

Word Economy

Redundancies

Page 42: Concise Writing Part 1

Word Economy

Redundancies

The manager returned the report back to the finance department for changes.

Page 43: Concise Writing Part 1

Word Economy

Redundancies

The manager returned the report back to the finance department for changes.

The changes will build on the self-assessment foundation that is already in place.

Page 44: Concise Writing Part 1

Word Economy

Redundancies

The manager returned the report back to the finance department for changes.

The changes will build on the self-assessment foundation that is already in place.

Three separate electrical poles are located in close proximity to the emergency exit

Page 45: Concise Writing Part 1

Word Economy

Redundancies

The manager returned the report back to the finance department for changes.

The changes will build on the self-assessment foundation that is already in place.

Three separate electrical poles are located in close proximity to the emergency exit

Changes require advance notice.

Page 46: Concise Writing Part 1

Word Economy

Habitual expressions

Redundancies

There is…

Noun constructions

Active voice

Wordy verbs

Vague nouns

Noun strings

Adverbs

Prepositional phrases

Inflated words

Page 47: Concise Writing Part 1

Word Economy

There is…

Page 48: Concise Writing Part 1

Word Economy

There is…

There were errors in the credit

verification reports.

Page 49: Concise Writing Part 1

Word Economy

There is…

There were errors in the credit

verification reports.

There were two reasons given for the

lack of documentation.

Page 50: Concise Writing Part 1

Word Economy

There is…

There were errors in the credit

verification reports.

There were two reasons given for the

lack of documentation.

There are instances in which the lack

of duplicate-payment controls

resulted in vendor overpayments.

Page 51: Concise Writing Part 1

Word Economy

Habitual expressions

Redundancies

There is…

Noun constructions

Active voice

Wordy verbs

Vague nouns

Noun strings

Adverbs

Prepositional phrases

Inflated words

Page 52: Concise Writing Part 1

Word Economy

Noun constructions

Page 53: Concise Writing Part 1

Word Economy

Noun constructions

In 2010, the Board gave consideration to merging the two divisions.

Page 54: Concise Writing Part 1

Word Economy

Noun constructions

In 2010, the Board gave consideration to merging the two divisions.

The consultant made a recommendation for ways to begin the documentation of the Sarbanes-Oxley

project.

Page 55: Concise Writing Part 1

Word Economy

Noun constructions

In 2010, the Board gave consideration to merging the two divisions.

The consultant made a recommendation for ways to begin the documentation of the Sarbanes-Oxley

project.

We recommend the department undertake revisions in the task descriptions used to provide training

to new employees.

Page 56: Concise Writing Part 1

Word Economy

Noun constructions

In 2010, the Board gave consideration to merging the two divisions.

The consultant made a recommendation for ways to begin the documentation of the Sarbanes-Oxley

project.

We recommend the department undertake revisions in the task descriptions used to provide training

to new employees.

Our goal is the creation of a new Standards Division.

Page 57: Concise Writing Part 1

Word Economy

Noun constructions

In 2010, the Board gave consideration to merging the two divisions.

The consultant made a recommendation for ways to begin the documentation of the Sarbanes-Oxley

project.

We recommend the department undertake revisions in the task descriptions used to provide training

to new employees.

Our goal is the creation of a new Standards Division.

When implemented, this new plan will produce a reduction in employee theft.

Page 58: Concise Writing Part 1

Word Economy

Noun constructions

In 2010, the Board gave consideration to merging the two divisions.

The consultant made a recommendation for ways to begin the documentation of the Sarbanes-Oxley

project.

We recommend the department undertake revisions in the task descriptions used to provide training

to new employees.

Our goal is the creation of a new Standards Division.

When implemented, this new plan will produce a reduction in employee theft.

Our department submitted an application for funds from the budget surplus.

Page 59: Concise Writing Part 1

Word Economy

Habitual expressions

Redundancies

There is…

Noun constructions

Active voice

Wordy verbs

Vague nouns

Noun strings

Adverbs

Prepositional phrases

Inflated words

Page 60: Concise Writing Part 1

Word Economy

Active voice

Page 61: Concise Writing Part 1

Word Economy

Active voice

It is believed by the Board that a cap

must be placed on the budget by vote.

Page 62: Concise Writing Part 1

Word Economy

Active voice

It is believed by the Board that a cap

must be placed on the budget by vote.

It was earlier demonstrated by Brown

that heart attacks can be caused by high

stress.

Page 63: Concise Writing Part 1

Word Economy

Active voice

Page 64: Concise Writing Part 1

Word Economy

Active voice

When should you use passive?

Page 65: Concise Writing Part 1

Word Economy

Active voice

When should you use passive?

To emphasize action

Page 66: Concise Writing Part 1

Word Economy

Active voice

When should you use passive?

To emphasize action

After long debate, the proposal was endorsed by the committee.

Page 67: Concise Writing Part 1

Word Economy

Active voice

When should you use passive?

To emphasize action

After long debate, the proposal was endorsed by the committee.

Consistent subject and focus

Page 68: Concise Writing Part 1

Word Economy

Active voice

When should you use passive?

To emphasize action

After long debate, the proposal was endorsed by the committee.

Consistent subject and focus

The data processing department presented a proposal to expand its staff.

After long debate, the proposal was endorsed by the committee.

Page 69: Concise Writing Part 1

Word Economy

Active voice

Page 70: Concise Writing Part 1

Word Economy

Active voice

Unknown or unimportant actor

Page 71: Concise Writing Part 1

Word Economy

Active voice

Unknown or unimportant actor

Every year, thousands of people are diagnosed as having cancer.

Page 72: Concise Writing Part 1

Word Economy

Active voice

Unknown or unimportant actor

Every year, thousands of people are diagnosed as having cancer.

Authoritative tone

Page 73: Concise Writing Part 1

Word Economy

Active voice

Unknown or unimportant actor

Every year, thousands of people are diagnosed as having cancer.

Authoritative tone

Visitors are not allowed after 9:00 p.m.

Page 74: Concise Writing Part 1

Word Economy

Active voice

Unknown or unimportant actor

Every year, thousands of people are diagnosed as having cancer.

Authoritative tone

Visitors are not allowed after 9:00 p.m.

Tact

Page 75: Concise Writing Part 1

Word Economy

Active voice

Unknown or unimportant actor

Every year, thousands of people are diagnosed as having cancer.

Authoritative tone

Visitors are not allowed after 9:00 p.m.

Tact

The procedures were misinterpreted.

Page 76: Concise Writing Part 1

Word Economy

Active voice

Unknown or unimportant actor

Every year, thousands of people are diagnosed as having cancer.

Authoritative tone

Visitors are not allowed after 9:00 p.m.

Tact

The procedures were misinterpreted.

Page 77: Concise Writing Part 1

Word Economy

Habitual expressions

Redundancies

There is…

Noun constructions

Active voice

Wordy verbs

Vague nouns

Noun strings

Adverbs

Prepositional phrases

Inflated words

Page 78: Concise Writing Part 1

Word Economy

Wordy verbs

Page 79: Concise Writing Part 1

Word Economy

Wordy verbs

is taking

Page 80: Concise Writing Part 1

Word Economy

Wordy verbs

is taking

takes

Page 81: Concise Writing Part 1

Word Economy

Wordy verbs

Page 82: Concise Writing Part 1

Word Economy

Wordy verbs

The managers are not listening to

employee complaints.

Page 83: Concise Writing Part 1

Word Economy

Wordy verbs

The managers are not listening to

employee complaints.

The new owner will be meeting with

each of you.

Page 84: Concise Writing Part 1

Word Economy

Wordy verbs

The managers are not listening to

employee complaints.

The new owner will be meeting with

each of you.

The company is planning to expand

into Texas.

Page 85: Concise Writing Part 1

Word Economy

Wordy verbs

Page 86: Concise Writing Part 1

Word Economy

Wordy verbs

Is aware, has knowledge of

Page 87: Concise Writing Part 1

Word Economy

Wordy verbs

Is aware, has knowledge of

knows

Page 88: Concise Writing Part 1

Word Economy

Wordy verbs

Is aware, has knowledge of

knows

are indications

Page 89: Concise Writing Part 1

Word Economy

Wordy verbs

Is aware, has knowledge of

knows

are indications

indicate

Page 90: Concise Writing Part 1

Word Economy

Wordy verbs

Is aware, has knowledge of

knows

are indications

indicate

are suggestive

Page 91: Concise Writing Part 1

Word Economy

Wordy verbs

Is aware, has knowledge of

knows

are indications

indicate

are suggestive

suggests

Page 92: Concise Writing Part 1

Word Economy

Wordy verbs

Page 93: Concise Writing Part 1

Word Economy

Wordy verbs

The expenses are in excess of the

budget.

Page 94: Concise Writing Part 1

Word Economy

Wordy verbs

The expenses are in excess of the

budget.

John Smith was the recipient of the

Employee of the Year award.

Page 95: Concise Writing Part 1

Word Economy

Habitual expressions

Redundancies

There is…

Noun constructions

Active voice

Wordy verbs

Vague nouns

Noun strings

Adverbs

Prepositional phrases

Inflated words

Page 96: Concise Writing Part 1

Word Economy

Vague nouns

Page 97: Concise Writing Part 1

Word Economy

Vague nouns

Factor

Page 98: Concise Writing Part 1

Word Economy

Vague nouns

Factor

Aspect

Page 99: Concise Writing Part 1

Word Economy

Vague nouns

Factor

Aspect

Area

Page 100: Concise Writing Part 1

Word Economy

Vague nouns

Factor

Aspect

Area

Situation

Page 101: Concise Writing Part 1

Word Economy

Vague nouns

Factor

Aspect

Area

Situation

Consideration

Page 102: Concise Writing Part 1

Word Economy

Vague nouns

Factor

Aspect

Area

Situation

Consideration

Degree

Page 103: Concise Writing Part 1

Word Economy

Vague nouns

Factor

Aspect

Area

Situation

Consideration

Degree

Case

Page 104: Concise Writing Part 1

Word Economy

Vague nouns

Page 105: Concise Writing Part 1

Word Economy

Vague nouns

Consumer demand is rising in the

area of services.

Page 106: Concise Writing Part 1

Word Economy

Vague nouns

Consumer demand is rising in the

area of services.

Understanding dividends is

important factor in this business.

Page 107: Concise Writing Part 1

Word Economy

Vague nouns

Consumer demand is rising in the

area of services.

Understanding dividends is

important factor in this business.

The situation with the merger is

looking bleak.

Page 108: Concise Writing Part 1

Word Economy

Habitual expressions

Redundancies

There is…

Noun constructions

Active voice

Wordy verbs

Vague nouns

Noun strings

Adverbs

Prepositional phrases

Inflated words

Page 109: Concise Writing Part 1

Word Economy

Noun strings

Page 110: Concise Writing Part 1

Word Economy

Noun strings

The city could certainly use a fleet of

public operation transportation

vehicles.

Page 111: Concise Writing Part 1

Word Economy

Noun strings

The city could certainly use a fleet of

public operation transportation

vehicles.

MHS has a hospital employee

relations improvement program.

Page 112: Concise Writing Part 1

Word Economy

Noun strings

The city could certainly use a fleet of

public operation transportation

vehicles.

MHS has a hospital employee

relations improvement program.

The company is considering branching

into electromagnetic radiation assistive

astronomical technology.

Page 113: Concise Writing Part 1

Word Economy

Habitual expressions

Redundancies

There is…

Noun constructions

Active voice

Wordy verbs

Vague nouns

Noun strings

Adverbs

Prepositional phrases

Inflated words

Page 114: Concise Writing Part 1

Word Economy

Adverbs

Page 115: Concise Writing Part 1

Word Economy

Adverbs

Do you really need the adverb?

Page 116: Concise Writing Part 1

Word Economy

Adverbs

Do you really need the adverb?

Is it absolutely necessary?

Page 117: Concise Writing Part 1

Word Economy

Adverbs

Page 118: Concise Writing Part 1

Word Economy

Adverbs

Really

Page 119: Concise Writing Part 1

Word Economy

Adverbs

Really

Very

Page 120: Concise Writing Part 1

Word Economy

Adverbs

Really

Very

Totally

Page 121: Concise Writing Part 1

Word Economy

Adverbs

Really

Very

Totally

Shortly

Page 122: Concise Writing Part 1

Word Economy

Adverbs

Really

Very

Totally

Shortly

Hopefully

Page 123: Concise Writing Part 1

Word Economy

Adverbs

Really

Very

Totally

Shortly

Hopefully

Probably

Page 124: Concise Writing Part 1

Word Economy

Adverbs

Really

Very

Totally

Shortly

Hopefully

Probably

Extremely

Page 125: Concise Writing Part 1

Word Economy

Adverbs

Page 126: Concise Writing Part 1

Word Economy

Adverbs

The new division performed really

badly this quarter.

Page 127: Concise Writing Part 1

Word Economy

Adverbs

The new division performed really

badly this quarter.

The IT department was forced to

quickly race to the site that had the

crashing server.

Page 128: Concise Writing Part 1

Word Economy

Adverbs

The new division performed really

badly this quarter.

The IT department was forced to

quickly race to the site that had the

crashing server.

Verb strength

Page 129: Concise Writing Part 1

Word Economy

Habitual expressions

Redundancies

There is…

Noun constructions

Active voice

Wordy verbs

Vague nouns

Noun strings

Adverbs

Prepositional Phrases

Inflated words

Page 130: Concise Writing Part 1

Word Economy

Prepositional Phrases

Page 131: Concise Writing Part 1

Word Economy

Prepositional Phrases

We will be deferring to the opinion

of the working group.

Page 132: Concise Writing Part 1

Word Economy

Prepositional Phrases

We will be deferring to the opinion

of the working group.

The obvious effect of such a range

of reference material is to assure

management of the completeness

of the report.

Page 133: Concise Writing Part 1

Word Economy

Habitual expressions

Redundancies

There is…

Noun constructions

Active voice

Wordy verbs

Vague nouns

Noun strings

Adverbs

Prepositional Phrases

Inflated words

Page 134: Concise Writing Part 1

Word Economy

Inflated words

Page 135: Concise Writing Part 1

Word Economy

Inflated words

Cognizant

Page 136: Concise Writing Part 1

Word Economy

Inflated words

Cognizant

Know

Page 137: Concise Writing Part 1

Word Economy

Inflated words

Cognizant

Know

Impact on

Page 138: Concise Writing Part 1

Word Economy

Inflated words

Cognizant

Know

Impact on

Affect

Page 139: Concise Writing Part 1

Word Economy

Inflated words

Cognizant

Know

Impact on

Affect

Implement

Page 140: Concise Writing Part 1

Word Economy

Inflated words

Cognizant

Know

Impact on

Affect

Implement

Start, create, begin

Page 141: Concise Writing Part 1

Word Economy

Inflated words

Cognizant

Know

Impact on

Affect

Implement

Start, create, begin

Subsequent to

Page 142: Concise Writing Part 1

Word Economy

Inflated words

Cognizant

Know

Impact on

Affect

Implement

Start, create, begin

Subsequent to

After

Page 143: Concise Writing Part 1

Word Economy

Inflated words

Cognizant

Know

Impact on

Affect

Implement

Start, create, begin

Subsequent to

After

Utilize

Page 144: Concise Writing Part 1

Word Economy

Inflated words

Cognizant

Know

Impact on

Affect

Implement

Start, create, begin

Subsequent to

After

Utilize

Use

Page 145: Concise Writing Part 1

Word Economy

Inflated words

Page 146: Concise Writing Part 1

Word Economy

Inflated words

Three-quarters of those surveyed answered in the affirmative.

Page 147: Concise Writing Part 1

Word Economy

Inflated words

Three-quarters of those surveyed answered in the affirmative.

We should formulate an alternative plan in the event that the stockholders

impeach the president.

Page 148: Concise Writing Part 1

Word Economy

Inflated words

Three-quarters of those surveyed answered in the affirmative.

We should formulate an alternative plan in the event that the stockholders

impeach the president.

In view of the fact that solar energy is not yet fully developed at the present time,

we will have to continue utilizing fossil fuels well into the next century.

Page 149: Concise Writing Part 1

Word Economy

Inflated words

Three-quarters of those surveyed answered in the affirmative.

We should formulate an alternative plan in the event that the stockholders

impeach the president.

In view of the fact that solar energy is not yet fully developed at the present time,

we will have to continue utilizing fossil fuels well into the next century.

The report recommended a substantial reduction in the remuneration received by

the vice-presidents.

Page 150: Concise Writing Part 1

Word Economy

Inflated words

Three-quarters of those surveyed answered in the affirmative.

We should formulate an alternative plan in the event that the stockholders

impeach the president.

In view of the fact that solar energy is not yet fully developed at the present time,

we will have to continue utilizing fossil fuels well into the next century.

The report recommended a substantial reduction in the remuneration received by

the vice-presidents.

The new project is designed to institute improvements in taste.

Page 151: Concise Writing Part 1

Word Economy

Inflated words

Page 152: Concise Writing Part 1

Word Economy

Inflated words

Prior to the time when the chairman of the board submitted his resignation,

stockholders were of the opinion that it was time for a change.

Page 153: Concise Writing Part 1

Word Economy

Inflated words

Prior to the time when the chairman of the board submitted his resignation,

stockholders were of the opinion that it was time for a change.

In the event that the photo lab cannot accommodate the increased work load, it is

within the realm of possibility that their facility will be enlarged.

Page 154: Concise Writing Part 1

Word Economy

Inflated words

Prior to the time when the chairman of the board submitted his resignation,

stockholders were of the opinion that it was time for a change.

In the event that the photo lab cannot accommodate the increased work load, it is

within the realm of possibility that their facility will be enlarged.

The chemicals exhibit a tendency to accumulate in the liver.

Page 155: Concise Writing Part 1

Word Economy

Inflated words

Prior to the time when the chairman of the board submitted his resignation,

stockholders were of the opinion that it was time for a change.

In the event that the photo lab cannot accommodate the increased work load, it is

within the realm of possibility that their facility will be enlarged.

The chemicals exhibit a tendency to accumulate in the liver.

It has been shown by Smith and Brown that high-speed neutrons retard the spoilage.

Page 156: Concise Writing Part 1

Word Economy

Inflated words

Prior to the time when the chairman of the board submitted his resignation,

stockholders were of the opinion that it was time for a change.

In the event that the photo lab cannot accommodate the increased work load, it is

within the realm of possibility that their facility will be enlarged.

The chemicals exhibit a tendency to accumulate in the liver.

It has been shown by Smith and Brown that high-speed neutrons retard the spoilage.

Building a microcomputer involves the necessity of packing thousands of

components on microscopic chips of silicon.

Page 157: Concise Writing Part 1

Outline

Background and review

Problems hit list

Activity

Page 158: Concise Writing Part 1

Activity

Dear neighbour, Our manufacturing establishment will be opening a new store in the neighbourhood of your home in the near future. In the event that you are not already familiar with ABC Shoes, we would like to place emphasis on the advantages of wearing our shoes.

We are of the opinion that we manufacture the highest quality shoes possible. In addition, our shoes carry a one year guarantee. In the event that you are not completely satisfied with out shoes, we will, without delay, repair or replace them without charge. Our policy is not without misinterpretation. We have never refused to repair or replace a pair of ABC shoes, up until this time.

Your attention is called to the fact that in time past, we have found it impossible to offer our customers shoes at sale prices. At the moment, however, we are in the position to offer you an extremely excellent bargain. From October 16 - October 31, the enclosed coupon will enable you to buy any pair of shoes in our new store at a 20% discounted price.

Do not fail to bear in mind that this sale will not proceed after the 31st of October. Visit our new ABC Shoes Stores in the near future. There is no doubt that you will be pleased with our products and our services.

Yours truly, Melvin Shoemaker Sales Manager