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Computer Password ManagerColin Raymond | Ritesh Sharma | Lubna Merchant | Sichen Sun | Kelechi Ajagba

+Agenda

Refined POG

Value Opportunity Analysis

Product Attributes

Short List of Product Concepts

Selected Product Concept

Prototype

+Refined POG

Background Increase in the use of password protected applications Varying password security policies

Challenge Difficulty for consumers to remember security combinations

Opportunity Gap Assist customers with remembering their passwords Create a safe and reliable manner for all internet passwords

+Value Opportunity Analysis

  Low Med High

Emotion

adventure NA    independence NA    

securitysensuality NA    

confidence  power    

User Interfacecomfort NA    

safetyease of use  

Aesthetics

visual  auditory NA    

tactile NA    olfactory NA    

gustatory NA    

Identitypoint in time    

sense of place    personality  

Impactsocial    

environmental    Core

Technologyreliable

enabling

Qualitycraftsmanship  

durability  Profit Impact    

Brand Impact    Extendable    

- users want to feel secure that there information is safe.

- users need to feel confident that the product will work

- product needs to be bug free and safe holding users information- light users need to be able to easily use this product- Look of product should be simple and stylish

- Core technology must be reliable and actually save users time

- Product needs to be well made and bug free. Users need to know it will last.

+Product Attributes

Be secure and safe.

Be able to be used on multiple computer systems.

Be easy to use.

Seamless platform integration.

Encourages unique passwords and prompts if password change needed.

Have excellent Brand reputation.

+Analysis of Product Attributes

Weight Product Attributes (out of 10) Secure Id USB Key Website Cell Phone

40% Be secure and safe. 9 8 4 7

20% Be able to be used on multiple computer systems.

10 8 10 5

10% Be easy to use. 8 8 9 6

25% Seamless platform integration. 4 8 10 6

5%Encourages unique passwords and prompts if password change needed.

10 10 10 10

Total 7.9 8.1 7.5 6.4

+Analysis of Stakeholders

Stakeholder Secure ID USB Key Website Cell Phone

Individual Consumers POS POS POS POS

Web Departments NEG NEU NEU NEU

Credit Card Companies POS NEU NEG NEG

Consumer Advocacy Groups NEU NEU NEG NEG

Businesses NEG NEU NEU NEU

Overall Response NEU POS NEG NEG

+Short List of Product Concepts

Wireless Security Key

USB Key With Fingerprint Scanner

Java Enabled Website

Cell Phone with Blue Tooth Enabled Password Manager

+Key Challenges/Questions

Portability Are consumers going to want to carry it with them? Can we design it so consumers will carry it with them? How big does it have to be?

Design/GUI Interface What would the prompts look like on computer? What is the user experience on the computer like?

How secure is the fingerprint security?

+Final Product ConceptExample user scenario:

Judith uses several online applications with different password requirements.

Her secure USB device is plugged into her laptop.

The USB asks for fingerprint authentication.

After successful recognition by the software, a browser opens up for a second level of authentication (password only).

After successful authentication, the software provides the userid/password for each of the applications stored in the USB device.

After 15 minutes of inactivity, the device turns itself off.

+Prototype Flowchart

1) User inserts USB and scans fingerprint

2) Second level password authentication

+Lessons Learned

QUESTIONS?