comparative analysis of tata indicom with ither competitors

8/3/2019 Comparative Analysis of Tata Indicom with ither competitors

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RESEARCH REPORT

ON

Comparative analysis of TATA INDICOM

with other competitor

SUBMITTED INPARTIAL FULFILMENT FOR THE REQUIREMENT OF THE

AWARD FOR THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION

SUBMITTED BY SUBMITTED TO

Ashish Bhadauria Mr. Ravikaran singh

M.B.A.3RD TH SEMESTER asst. professor

SBS CTM

LUCKNOW

ROLL NO. 1044270014

SARDAR BHAGAT SINGH COLLEGE OF TECHNOLIGY AND MANAGEMENT


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Declaration

I hereby declare that this report on Promotion of new product Yuvraj-215 In

Lucknow district has been written and prepared by me during the academic year

2011-2012.This project was done under the able guidance and supervision of Ekta

mam , Faculty, SBS CTM and Ashish Saraswat Sir & Aknsha Mam ., Mahindra

tractors , Company Ltd., Lucknow in partial fulfillment of the requirement for the

Master Of Business Administration Degree course of the SBS CTM.

I also declare that this project is the result of my own effort and has not been

submitted to any other institution for the award of any Degree or Diploma.

Place: Lucknow

ASHISH BHADAURIYA


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ACKNOWLEDGEMENT

The present study has made a serious attempt to deepen the understanding of the

investors Problems, needs and areas of concern relating to investment in capital

market instruments. I am deeply grateful all my teachers, colleagues and friends. It is

the combined effort of all of them this made me understands and finishes this project

successfully. I hope my work here will be of Substantial use for the investors and the

companies.

I would like to express my gratitude towards Mr. PRADEEP KUMAR AND MR.

PAVAS ARYA MANAGER OF MARCOM department in TATA TELE

SERVICES LTD. LUCKNOW and Mr. Raghvendra pratap singh for giving me

an opportunity to work as a summer trainee with tata indicom

I would like to give special thanks to Mr. Sarvesh Bhadauria, Managing

Director Sardar Bhagat Singh College of Technology & Management, Mr.Pankaj

Johari (Asst. Director) and my Project guide Mr. Ravikaran singh who had guided

me from time to time when I felt the help. He provided me with valuable suggestions

and information related the project and really co-operate me a lot during my project.

He was deeply concerned and involved for my well-being. I am immensely thankful

to Mr. Ravikaran singh who encourage me lot during my summer training.

The success of survey, owes much to the dogged perseverance shown by

our Interviewers, who were mostly drawn from various professional fields. It was

because of their patience and persuasiveness that I was able to collect private financial


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data from them. There exists widespread reluctance to provide such private

information to any outsiders.

I dedicated my summer training to my parents who were the source of

inspiration and without their blessing this project cannot be completed. At last I thank

to almighty who give me the strength to complete this project.

ASHISH BHADAURIYA

MBA 3RD SEM


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OBJECTIVE OF STUDY

The objective of the report was to find the visibility of tata indicom in the

market, how much does the people know about the new plans, schemes &

offers of tata indicom, and other thing was comparative analysis of branding

with competitors, which company has good visibility and why, if we are not

doing it satisfactorily then where we are lacking, so with this objective I

started my report and prepared a questionnaire on that behalf, and another

objective can brand visibility among the customers, actually Tata indicom and

its authority want to see themselves in competition, where airtel and other

companies doing good because they are not allowing any type of leniency in

branding activity.

At beginning I started to meet with the retailer and asked the question of mine

pre-planned questionnaire, all questions was close ended and having rating

scale for rate the companies and their market activity on branding, extracting

ads whether its in shop advertisement, or outdoor ads, another objective of my

studies was to recognize the visibility among the customers.

Another thing was that how much customer influence by the brands ads and

promotion activities.

The main aim of my research was to find out the area of selling activities and

how other competitors doing in market, what strategy they have in promotion

and how they are doing it.


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COMPANYPROFILE

TATA GROUP PROFILE

Leadership with trust

The Tata Group comprises 93 operating companies in seven business

sectors: information systems and communications; engineering;

materials; services; energy; consumer products; and chemicals. The

Group was founded by Jamsetji Tata in the mid 19th century, a period

when India had just set out on the road to gaining independence from

British rule. Consequently, Jamsetji Tata and those who followed him

aligned business opportunities with the objective of nation building. This

approach remains enshrined in the Group's ethos to this day.

The Tata Group is one of India's largest and most respected business

conglomerates, with revenues in 2004-05 of $17.8 billion (Rs 799,118

million), the equivalent of about 2.8 per cent of the country's GDP, and a

market capitalization of $45.1 billion. Tata companies together employ

some 215,000 people. The Group's 32 publicly listed enterprises

among them standout names such as Tata Steel, Tata Consultancy

Services, Tata Motors and Tata Tea have a combined market

capitalization that is the highest among Indian business houses in the

private sector, and a shareholder base of over 2 million. The Tata Group


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has operations in more than 40 countries across six continents, and its

companies export products and services to 140 nations.

The Tata family of companies shares a set of five core values: integrity,

understanding, excellence, unity and responsibility. These values, which

have been part of the Group's beliefs and convictions from its earliest

days, continue to guide and drive the business decisions of Tata

companies. The Group and its enterprises have been steadfast and

distinctive in their adherence to business ethics and their commitment to

corporate social responsibility. This is a legacy that has earned the Group

the trust of many millions of stakeholders in a measure few business

houses anywhere in the world can match.


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Tata Communications Limited along with its global subsidiaries (Tata

Communications) is a leading global provider of the new world of communications.

The company leverages its Tata Global Network, vertical intelligence and leadership

in emerging markets, to deliver value-driven, globally managed solutions to the

Fortune 1000 and mid-sized enterprises, service providers and consumers.

The Tata Communications portfolio includes transmission, IP, converged voice,

mobility, managed network connectivity, hosted data center, communications

solutions and business transformation services to global and Indian enterprises &

service providers as well as, broadband and content services to Indian consumers. The

Tata Global Network encompasses one of the most advanced and largest submarine

cable networks, a Tier-1 IP network, connectivity to more than 200 countries across

400 PoPs and more than one million square feet data center space. Tata

Communications serves its customers from its offices in 80 cities in 40 countries

worldwide. Tata Communications has a strategic investment in South African

operator Neotel, providing the company with a strong anchor to build an African

footprint.


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The number one global international wholesale voice operator and number one

provider of International Long Distance, Enterprise Data and Internet Services in

India, the company was named "Best Wholesale Carrier" at the World

Communications Awards in 2006 and was named the "Best Pan-Asian Wholesale

Provider" at the 2007 Capacity Magazine Global Wholesale Telecommunications

Awards for the second consecutive year.

Becoming the leading integrated provider to drive and deliver a new world of

communications, Tata Communications became the unified global brand for VSNL,

VSNL International, Teleglobe, Tata Indicom Enterprise Business Unit and CIPRIS

on February 13, 2008.

Tata Communications Ltd. is a part of the $83.5 billion

Tata Companies; it is listed on the Bombay Stock Exchange and the National Stock

Exchange of India and its ADRs are listed on the New York Stock Exchange (NYSE:

TCL).


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Across Five Continents

Our network reaches major business centers across five continents, with dense fiber

coverage of India. Wherever you do business, we connect if we're not there already,

we're adding new cities every week and we can even build out to meet your needs.


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TATA TALESERVICE LTD

Type- private

Industry- telecommunications

Founded- 1996

Founder(s)- RATAN N. TATA

Headquarter- Mumbai.


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Chairman- RATAN TATA

Key people- shrinath narasimhan [m.d.]

Product- wireless, telephone, walky , internet, mobile

Parent group- Tata group

Division- tata indicom [cdma]

Tata Docomo[gsm]

Virgin mobile[GSM\ CDMA]

Tata Teleservices Limited spearheads the Tata Group's presence in the telecom sector.

The Tata Group includes over 90 companies, over 395,000 employees worldwide and

more than 3.5 million shareholders.

Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1x technology

platform in India. It has embarked on a growth path since the acquisition of Hughes

Tele.com (India) Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the Tata

Group in 2002. It launched mobile operations in January 2005 under the brand name

Tata Indicom and today enjoys a pan-India presence through existing operations in all

of India's 22 telecom Circles. The company is also the market leader in the fixed

wireless telephony market. The company's network has been rated as the 'Least


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Congested' in India for six consecutive quarters by the Telecom Regulatory Authority

of India through independent surveys.

Tata Teleservices Limited has also become the first Indian private telecom

operator to launch 3G services in India under the brand name Tata DOCOMO, with

its recent launch in all the nine telecom Circles where it bagged the 3G license. In

association with its partner NTT DOCOMO, the Company finds itself favorably

positioned to leverage this first-mover advantage. With 3G, Tata DOCOMO stands to

redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is one of

the world's leading mobile operatorsin Japan, the company is the clear market

leader, used by nearly 55 per cent of the country's mobile phone users.

Tata Teleservices Limited also has a significant presence in the GSM space, through

its joint venture with NTT DOCOMO of Japan, and offers differentiated products

and services under the Tata DOCOMO brand name. Tata DOCOMO arises out of

the Tata Group's strategic alliance with Japanese telecom majorNTT DOCOMO in

November 2008. Tata DOCOMO has received a pan-India license to operate GSM

telecom servicesand has also been allotted spectrum in 18 telecom Circles. The

company has rolled out GSM services in all of these 18 telecom Circles in the quick

span of just over a year.

Tata DOCOMO marks a significant milestone in the Indian telecom landscape, and

has already redefined the very face of telecoms in India, being the first to pioneer the

per-second tariff optionpart of its 'Pay for What You Use' pricing paradigm. Tokyo-

based NTT DOCOMO is one of the world's leading mobile operatorsin the

Japanese market, the company is the clear market leader, used by over 50 per cent of

the country's mobile phone users.


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The Tata Teleservices Limited bouquet comprises four other brands as wellVirgin

Mobile, Walky (which is the brand for fixed wireless phones), the Photon family (the

company's brand that provides a variety of options for wireless mobile broadband

access, and T24. TTSL recently entered into a strategic partnership agreement with

Indian retail giant Future Group to offer mobile telephony services under a new brand

nameT24on the GSM platform. The exciting new brand was unveiled in

February and the company announced the commercial launch of GSM operations

under the brand name T24 in June, starting with the city of Hyderabad. It has now

launched T24 GSM services in Kolkata, Bhubaneswar, Lucknow and Ahmadabad.

Today, Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra) Ltd, serves

over 85 million customers in more than 450,000 towns and villages across the

country, with a bouquet of telephony services encompassing Mobile Services,

Wireless Desktop Phones, Public Booth Telephony and Wireline Services.

In December 2008, Tata Teleservices announced a unique reverse equity swap

strategic agreement between its telecom tower subsidiary, Wireless TT Info-Services

Limited, and Quippo Telecom Infrastructure Limitedwith the combined entity

kicking off operations with 18,000 towers, thereby becoming the largest independent

entity in this spaceand with the highest tenancy ratios in the industry. Today, the

combined entitywhich has been re-christened as VIOM Networkshas a portfolio

of nearly 45,000 towers.


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MARKET DATA-

TATA INDICOM in april 2011, crossed 60+ million subscribers mark in

the wireless category with an overall subscriber base over 65 million.

TTSL is no.2 slot in terms of market share in delhi NCR region with a

subscriber of 10 million+

Business area-

ttsl offer multiple tariff plan in both the post-paid & prepaid category. It

also offers mobile value added services to subscribers.

Retail store-

The companies retail business has around 5000 outlets nationally. 2000

owned by TTSL, and rest of in the franchisers format.


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Tata indicom already covers the top 700 towns in our country in term of

population through TATA INDICOM EXCLUSIVE STORES.

TATA INDICOM also maintain online portal for its customers i-choose

where the customer can buy TATA INDICOM postpaid

Connections and prepaid recharge vouchers with an upfront commitment

of activation and delivery of the handset within 72 hours.

Value added services- TTSL. IN October 2007 launched Tata zone, an

infotainment portal on Tata indicom BREW-enabled phones.

This service has apps, pricing details, downloads, and browsing

instruction in hindi.

Rationale behind this was simple :- 66% of all Indians speak hindi, while

less then 5% understand English.

Under its VAS service bouquet, TTSL, offers service such as news,

games,tv, videos, surfing etc.

PRODUCT OF TTSL FOR INTERNET.

[TATA PHOTON]


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Land, Sea and Sky

Work with a single provider, and know that we have the capacity and range ofservices to meet your needs. We own and operate our own infrastructure, includingsubsea and terrestrial cables, and our leading remote access and satellite capabilities.

Our unique Hybrid VNO (HVNO) offering extends our reach to 154 countries,providing a complete spectrum of solutions for sites both large and small.

Performance to Global Standards

We deliver service certified to meet leading global standards. We build our network tomeet the exacting requirements of financial institutions and trading houses. We backup every segment of our connectivity solutions with industry-leading SLAs so you can

be assured that our network will deliver.


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VPN ServicesInternetInternational Private LineIndia Private LineCDNFibreChannel ServicesWhy Tata Communications?

Our global network reaches youwherever you do business, with proactive network monitoring and customer serviceteams to support you every step of the way.Why Tata Communications?

End-to-End Services

We offer a complete range of managed and professional services, such as managedhosting and storage and hosted contact center solutions, to complement our extensivenetwork offerings. Start with a small network covering key sites, and feel confidentthat we can grow with you and offer you the broad range of services you'll need asyour business evolves.

Global Network

We operate our own network of globe-spanning terrestrial and subsea cables. Wereach the major business and financial centers worldwide, as well as over 300locations in India and counting. Our unique Hybrid VNO concept allows us to providescalable, cost-effective connectivity in over 150 countries worldwide. You get aseamless network from a single global service provider, with the capacity andflexibility to meet your needs.

Flexible Partner

You want a network exactly tailored to your needs. We will work with you to develop

a package that can grow seamlessly as your business evolves. Our capabilities include
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fast provisioning, end-to-end or application-based SLAs, and an active build plan thatincreases our global coverage every week.

India and Emerging Market Experience

As your business moves into emerging and high-growth markets, our network will bethere to support you. We have the deepest reach into India and other emergingmarkets, as well as years of experience supporting out-tasking and BPO initiatives.
http://www.tatacommunications.com/colleague.asp?r=%2Finvestors%2Fprofile%2Easp


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AIRTEL COMPANY PROFILE - September 14th, 2010AIRTEL

Type

Public, Listed on BSE

Founded 1985

Headquarters New Delhi, India

Key people Sunil Mittal

Industry

Telecom

Products

Mobile and Fixed-Line Telecommunication operator

Revenue

$6 Billion

Slogan

Express Yourself

Website

www.airtel.in

Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL) is

India's largest cellular service provider with more than 75 million subscribers as

of August 2008.It also offers fixed line services and broadband services. It offers

its TELECOM services under the Airtel brand and is headed by Sunil Mittal.

The company also provides telephone services and Internet access over DSL in

14 circles.

The company complements its mobile, broadband & telephone services with

national and international long distance services. The company also has a

submarine cable landing station at Chennai, which connects the submarine cable

connecting Chennai and Singapore.

The company provides end-to-end data and enterprise services to the corporate

customers through its nationwide fiber optic backbone, last mile connectivity in

fixed-line and mobile circles, VSATs, ISP and international bandwidth accessthrough the gateways and landing station.
http://www.airtel.in/http://www.airtel.in/


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Bharti Enterprises has successfully focused its strategy on telecom while

straddling diverse fields of business. From the creation of 'Airtel', one of India's

finest brands, to becoming the largest manufacturer and exporter of world class

telecom terminals under its 'Beetel' brand,

Bharti has created a significant position for itself in the global

telecommunications sector. Bharti Airtel Limited is today acknowledged as one

of India's finest companies, and its flagship brand 'Airtel', has over 24 million

customers across the length and breadth of India.

While a joint venture with TeleTech Inc., USA marked Bhartis successful foray

into the Customer Management Services business, Bharti Enterprises dynamic

diversification has continued with the company venturing into telecom software

development.

Recently, Bharti has successfully launched an international venture with EL

Rothschild Group owned ELRO Holdings India Ltd., to export fresh Agri

products exclusively to markets in Europe and USA.

Companies of Airtel

A brief introduction to each of its companies is given below:

1. Bharti Airtel Ltd

Bharti Airtel Ltd is India's leading provider of telecommunications services. The

company has 4 distinct Business divisions - Mobile & telephone services,

broadband services, long distance services and enterprise services.

2. Bharti TeleTech Ltd

Bharti TeleTech Ltd manufactures and exports world-class telecom equipment

under the brand 'Beetel'

3. Telecom Seychelles Ltd

Telecom Seychelles Ltd provides telecom services in Seychelles, under the brand'Airtel'

4. Bharti Telesoft Ltd

Bharti Telesoft Ltd delivers best-in-class, revenue-critical VAS products and

services to telecom carriers.

5. TeleTech Services (India) Ltd

TeleTech Services (India) Ltd is joint venture with TeleTech Inc., USA. It offers

a range of Customer Management Services.

6. FieldFresh Foods Pvt LtdFieldFresh Foods Pvt Ltd is Bharti's venture with EL Rothschild Group owned


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ELRO Holdings India Ltd., to export fresh Agri products exclusively to markets

in Europe and USA.

Airtel is a brand of telecommunication services in India operated by BhartiAirtel.

Airtel is the largest cellular service provider in India in terms of number of

subscribers. Bharti Airtel owns the Airtel brand and provides the following

services under the brand name Airtel: Mobile Services (using GSM Technology),

Broadband & Telephone Services (Fixed line, Internet Connectivity(DSL) and

Leased Line), Long Distance Services and Enterprise Services

(Telecommunications Consulting for corporates).

It has presence in all 23 circles of the country and covers 71% of the current

population.Leading international telecommunication companies such as Vodafone and

SingTel held partial stakes in Bharti Airtel.

In March 2008, Bharti Airtel will roll out third generation services in Sri Lanka

in association with HYPERLINK "http://en.wikipedia.org/wiki/Singtel" \o

"Singtel" Singtel.

This is because Singapore-based Asian telecom major Singtel, which owns a little

over 30% in Bharti Airtel, is a major player in the 3G space as it has already

third generation networks in several markets across Asia

The Company Bharti Airtel is in India the biggest integrated and also the 1st

telephone service provider in the private sector, which has footprint in around 23

telecom circles.

Bharti Airtel Limited has been since its very beginning using the latest

technology and thus the company has paved the way for the telecom sector in

India with its world-class services and products.

This has helped Bharti Airtel Company to grow for the number of its customers

has increased very rapidly over the years. The company has around 5o million

customers in 2007 and its market share of mobile subscribers in India is at

23.4%.

The company Bharti Airtel Limited's total revenue amounted to Rs.12, 242 crore

in 2006- 2007 and the net profit stood at Rs.3, 126 crore.

The Company Bharti Airtel is divided into 3 business units that are:
http://en.wikipedia.org/wiki/Singtel%22http://en.wikipedia.org/wiki/Singtel%22


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Broadband & Telephone (B&T) services

Enterprise services

Mobile services

Among the various services that the Bharti Airtel Limited Company provides to

its customers, the services of broadband and telephone (B&T) are 1 of them. The

company provides broadband Internet services of high speed for it has the best

network in India.

The company Bharti Airtel also provides telephone services in around 94 cities of

the country and this helps the people to stay connected with one another. The

company plans to expand its broadband and telephone services by providing

IPTV services and DTH operations.

Further Bharti Airtel provides enterprise services to its customers. The services

of enterprise provide telecom end-to-end solutions to customers who belong to

the corporate sector and also long distance services to international and national

carriers. The company Bharti Airtel has more than 35,016 kilometers of optic

fiber, a submarine landing station, and is also a member of South East Asia-

Middle East- Western Europe- 4.

All this has helped the company to provide the best enterprise services to its

customers. The company Bharti Airtel Limited plans to expand its enterprise

services so that it can achieve the status of a global carrier within a period of 2- 3

years.

Awards and Recognition

Wireless service provider of the year 2005 at the Frost and Sulivan Asia-Pacific

ICT awards

Competitive service provider of the year 2005 at the Frost and Sulivan Asia-

Pacific ICT awards

Bharti Airtel added the highest ever net addition of 5.3 million customers in a

single quarter (Q4-FY0607) and also the highest ever net addition of 18 million

total subscribers in 2006-07

The company will invest up to $3.5 billion this fiscal (07-08) in network

expansion.

It has an installed base of 40,000 cellsites and 59% population coverage

After the proposed network expansion, an additional 30,000 towers will result


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in the company achieving 70% population coverage

Bharti has over 39 million users as on March 31, 2007

It has set a target of 125 million subscribers by 2010

Prepaid customers account for 88.5% of Bhartis total subscriber base, an

increase from 82.7% a year ago

ARPU has dropped to Rs 406

Non-voice revenues, (SMS, voice mail, call management, hello tunes and AirtelLive) constituted 10% of total revenues during Q4, lower than 10.7% in the Q4

of the previous year

Blended monthly minutes of usage per customer in Q4 was at 475 minutes

Has completed 100% verification of its subscribers and in the process

disconnected three lakh subscribers

Market News

Market Capitalisation

Approx. Rs. 1,670 billion Closing BSE share price = Rs. 880.75

Sales : 02.62 Billion $

Profits : 00.46 Billion $

Assets : 04.46 Billion $

Market Value : 41 Billion $

On February 12, 2007 Vodafone sold its 5.6% stake in AirTel back to AirTel for

US $1.6 billion; and purchased a controlling stake in rival Hutchison Essar.


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AircelAircelFrom Wikipedia, the free encyclopediaThis article is about the telecom company. For the comics publisher, seeAircelComics. For the broadband company, seeAircell.

Aircel group

Type Joint Venture

Industry Telecommunications

Founded 1999

Headquarters Chennai,India

Key peopleSandip Das, CEOGurdeep Singh, COO

ProductsMobile telephony,Wireless

broadband servicesParent Maxis Communications(74%)[1]
http://en.wikipedia.org/wiki/Aircel_Comicshttp://en.wikipedia.org/wiki/Aircel_Comicshttp://en.wikipedia.org/wiki/Aircel_Comicshttp://en.wikipedia.org/wiki/Aircel_Comicshttp://en.wikipedia.org/wiki/Aircellhttp://en.wikipedia.org/wiki/Aircellhttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Joint_Venturehttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Sandip_Dashttp://en.wikipedia.org/wiki/Sandip_Dashttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Wireless_broadbandhttp://en.wikipedia.org/wiki/Wireless_broadbandhttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Maxis_Communicationshttp://en.wikipedia.org/wiki/Maxis_Communicationshttp://en.wikipedia.org/wiki/Aircel#cite_note-0http://en.wikipedia.org/wiki/File:Aircel_Logo.svghttp://en.wikipedia.org/wiki/Aircel_Comicshttp://en.wikipedia.org/wiki/Aircel_Comicshttp://en.wikipedia.org/wiki/Aircellhttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Joint_Venturehttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Sandip_Dashttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Wireless_broadbandhttp://en.wikipedia.org/wiki/Wireless_broadbandhttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Maxis_Communicationshttp://en.wikipedia.org/wiki/Aircel#cite_note-0


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Websitewww.aircel.comwww.aircelbusinesssolutions.com

Aircel group is a mobile phoneservice providerin India. It offers bothprepaid andpostpaidGSM cellular phone coverage throughout India. The Aircel group is a joint

venture between Maxis Communications Berhad of Malaysia and Sindya Securities &Investments Private Limited, whose current shareholders are the Reddy family ofApollo Hospitals Group of India, with Maxis Communications holding a majoritystake of 74%.[citation needed] Aircel commenced operations in 1999 and is today theleading mobile operator in Tamil Nadu, Assam, North- East and Chennai.

It is Indias fifth largest GSM mobile service provider & seventh largest mobileservice provider (both GSM and CDMA) with a subscriber base of over 51.83 million,as of January 31, 2011.[citation needed] It has a market share of 6.72% among the GSMoperators in the country.[citation needed]

Additionally, Aircel has also obtained permission from Department ofTelecommunications(DoT) to provide International Long Distance (ILD) and

National Long Distance(NLD) telephony services. It also has the largest service inTamil Nadu.

3G & BWA

On 19 May 2010, the 3G spectrum auction in India ended. Aircel paid 6499.46

crores for spectrum in 13 circles - the least cost per circle compared to other operators.The circles it will provide 3G in are Andhra Pradesh,Assam, Bihar,Jammu &Kashmir, Karnataka,Kerala,Kolkata,Madhya Pradesh & Chhattisgarh,North East,OrissaPunjab,Tamil Nadu,Uttar Pradesh (East) & UttarakhandandWest Bengal.[2]

On 11 June 2010, thebroadband wireless access (BWA) spectrum auction in Indiaended. Aircel paid 3438.01 crores for spectrum in 8 circles, the second highest winsoverall - after Reliance Communications. The circles it has won spectrum are AndhraPradesh,Assam,Bihar, Jammu & Kashmir, North East, Orissa,Tamil Nadu andWestBengal.[3] It also has 3G spectrum in all these circles.

3G Coverage

Aircels 3G service is currently available in the following cities/towns in 13 telecomcircles:

This is an incomplete list, which may never be able to satisfy particular

standards for completeness. You can help by expanding itwith reliablysourcedentries.

Telecom

CircleState/Region

No. of

TownsCities/Towns

AndhraPradesh

AndhraPradesh

1 Hyderabad
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Assam Assam 1 Guwahati,Tinsukia

BiharBihar 1 Patna

Jharkhand 0

Jammu &Kashmir

Jammu &Kashmir

1 Srinagar

Kanpur Kanpur N/A N/A

Karnataka Karnataka 1 Bangalore

Kerala Kerala 10Kochi/Ernakulam, Kozhikode,Palakkad,

Thiruvananthapuram, Malappuram,Kannur,ThrissurAlappuzha,kollam and 4 other towns

Kolkata Kolkata N/A N/A

North East

ArunachalPradesh

0

Meghalaya 1 Shillong

Manipur 0

Mizoram 0

Nagaland 0

Tripura 0

Orissa Orissa 1 Bhubaneswar

Tamil Nadu Tamil Nadu 2 Chennai, Coimbatore

UttarPradesh(East)

Eastern UttarPradesh

4 Lucknow,Allahabad, Varanasi

Kanpur and Kolkata are metro circle and are not included in Uttar Pradesh (East) and West Bengalcircle, even though they are part of Uttar Pradesh (East) andWest Bengal state.

Aircel Business Solutions

Aircel Business Solutions (ABS), part of Aircel, is an ISO 9000 certified company.ABS is a registered member of WiMAX forum both in the Indian and InternationalChapters. ABS product range includes enterprise solutions such asMultiprotocolLabel SwitchingVirtual Private Networks(MPLS VPNs), Voice over InternetProtocol(VoIP) and Managed Video Services on wireless platform includingWiMAX.

Sponsorships

Aircel is one of the sponsors of the Indian Premier LeagueCricket Team ChennaiSuper Kings. It is also the major sponsors forChennai Open (the onlyATPtennistournament inIndia), and Professional Golf Tour of India.

Share holders

Maxis, Aircel's majority stake holder at that time, raised 11.2 billions (USD 3.36

billions) for its shareholders (UTSB), making it the largest IPO in Malaysia andSoutheast Asia, Tamil Nadu.
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Social Presence

Aircel placed an actual dinghy lifeboat to a downtown billboard. A rope with a signreading, In case of emergency, cut rope, held up the branded raft. July 15, 2009 themonsoon arrived with flooded streets and so did Aircel customer service. The dinghywas cut down and pedestrians were safely transported. What Aircel calls CorporateSocial Responsibility A Solution. The company was able to generate positive

publicity and show consumers that they care.

Beautification ofAnna Flyoverhas been taken up Aircel for a period of three years,the contract has been awarded by TNRIDC and executed by Chennai based outdooradvertising agency Abra Media Networks. This project boasts of first of its kindlighting solution for the entire stretch of the bridge and many other landscapes toenhance the look of the whole bridge. As far as the utility is concerned, they are

building a dedicated toilet for the police guarding the Anna Flyover and the US

Embassy. Once this flyover is beautified, Aircel plans to maintain it for 3 years.Aircel tied up with Tamil Nadu Public Works Department for beautification andmaintaining of Gandhi Mandpam,Guindy in opposite of Anna University.

Awards & Recognition

Aircel has won many awards for its services. Aircel was honored at the World BrandCongress 2009 with three awards, Brand Leadership in Telecom, MarketingCampaign & Marketing Professional of the Year[citation needed]. Aircel was honored byCMAI INFOCOM National Telecom Award 2009 for, Excellence in Marketing of

New Telecom Service. Aircel had been selected as the best regional operator in 2008byTele.net.[citation needed] Aircel was rated as the top mid-size utility company in BusinessWorlds List of Best Mid-Size Companies in 2007.[citation needed] Aircel got the highestrating for overall customer satisfaction and network quality in 2006 by Voice andData.[citation needed]

Apple iPhone 4 Launch

Aircel launched the Apple iPhone 4 apart from Bharti Airtel on 27th May, 2011,which is one of the most popular smartphone in the contemporary world. Details arehere :-http://site2preview.com/aircel2010_new/ver1/iphone4/i-phone-LP.html

Aircel is famous for innovative Pocket Internet cards for Free GPRS service for1day/3days/7days/30days. Aircel become first to introduce Online service to subscribeand manage Dialer tunes. It is first in country to introduce SMS bank/PhoneBook/Reminder/Talking SMS.

Vodafone EssarFrom Wikipedia, the free encyclopedia

Vodafone Essar interprises
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Type Subsidiary

Industry Telecommunications

Predecessor Hutchison Essar

Founded 1994

Headquarters Mumbai, Maharashtra, India

ProductsMobile network,broadband internetand wireless services

Owner(s) Vodafone Group

Websitewww.vodafone.inwww.vodafone.com

Vodafone Essar, formerly Hutchison Essar, is a cellular operatorinIndiathat covers23 telecom circles in India. It is based in Mumbai.[1] On July 2011, Vodafone Groupagreed terms for the buy-out of its partnerEssarfrom its Indian mobile phone

business. The UK firm paid $5.46 billion to its Indian counterpart to take Essar out ofits 33% stake in the Indian subsidiary. It will leave Vodafone owning 74% of theIndian business, while the other 26% will be owned by Indian investors, incompliance with Indian law.[2]It is the second largestmobile phoneoperator in terms

of revenue behind Bharti Airtel, andthird largestin terms of customers.[3]

Vodafonehad about 134.5 million customers as of February 2011.[4]

On 11 February, 2007, Vodafone agreed to acquire the controlling interest of 67%held by Li Ka Shing Holdings in Hutch-Essar for US$11.1 billion, pipping RelianceCommunications, Hinduja Group, and Essar Group, which is the owner of theremaining 33%. The whole company was valued atUSD 18.8 billion.[5] Thetransaction closed on 8 May, 2007. Despite the official name being Vodafone Essar,its products are simply branded Vodafone. It offers bothprepaidand postpaid GSMcellular phone coverage throughout India with good presence in the metros.

Vodafone Essar provides 2.75G services based on 900 MHz and 1800 MHz digitalGSM technology. Vodafone Essar will launch 3G services in the country in theJanuary-March quarter of 2011 and plans to spend up to $500 million within twoyears on its 3G networks.[6]

History

Hutchison Essar (1992-2007)

In 1992,Hutchison Whampoaand its Indian business partner Max Group,established a company that in 1994 was awarded a licence to provide mobile
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telecommunications services in Bombay (nowMumbai) and launched commercialservices as Hutchison Max in November 1995. In Delhi, Uttar Pradesh (East),Rajasthan and Haryana, Essar Group was the major partner. But later Hutch took themajority stake.

By the time of Hutchison Telecom's Initial Public Offering in 2004, HutchisonWhampoa had acquired interests in six mobile telecommunications operators

providing service in 13 of India's 23 licence areas and following the completion of theacquisition of BPL Mobile that number increased to 16. In 2006, it announced theacquisition of a company (Essar Spacetel A subsidiary of Essar Group) that heldlicence applications for the seven remaining licence areas.

Initially, the company grew its business in the largest wireless markets in India incities like Mumbai, Delhi and Kolkata. In these densely populated urban areas it wasable to establish a robust network, well known brand and large distribution network all vital to long-term success in India. Then it also targeted business users and high-

end post-paid customers which helped Hutchison Essar to consistently generate ahigherAverage Revenue Per User(ARPU) than its competitors. By adopting thisfocused growth plan, it was able to establish leading positions in India's largestmarkets providing the resources to expand its footprint nationwide.

In February 2007, Hutchison Telecom announced that it had entered into a bindingagreement with a subsidiary of Vodafone Group Plc to sell its 67% direct and indirectequity and loan interests in Hutchison Essar Limited for a total cash consideration(before costs, expenses and interests) of approximately $11.1 billion.

Hutch was often praised for its award winning advertisements which all follow aclean, minimalist look. A recurrent theme is that its message Hi" stands out visiblythough it uses only white letters on red background. Another successful ad

campaign in 2003 featured a pug named Cheeka following a boy around in

unlikely places, with the tagline, Wherever you go, our network follows. The

simple yet powerful advertisement campaigns won it many admirers. Ads

featuring the pug were continued by Vodafone even after rebranding. The brand

subsequently introduced ZooZoos which gained even higher popularity than was

created by the Pug. Vodafone's creative agency is O&M while Harit Nagpal was

the Marketing Director during the various phases of it's brand evolution.

Timeline

1992: Hutchison Whampoa and Max Group establish Hutchison Max

2000: Acquisition of Delhi operations and entry into Calcutta (now Kolkata) andGujarat markets through Essar acquisition

2001: Won auction for licences to operate GSM services in Karnataka, AndhraPradesh and Chennai
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A 'You and I' print advertisement of Hutch featuring Cheeka (dog)

2003: Acquired AirCel Digilink (ADIL ESSAR Subsidiary) which operated inRajastan, Uttar Pradesh East and Haryana telecom circles and rebranded it 'Hutch'.

2004: Launched in three additional telecom circles of India namely Punjab, UttarPradesh (West) and West Bengal.

2005: Acquired BPL Mobile operations in 3 circles. This left BPL with operationsonly in Mumbai, where it still operates under the brand 'Loop Mobile'.

2007: Vodafone acquires a 67% stake in Hutchison Essar for $10.7 billion. Thecompany is renamed Vodafone Essar. 'Hutch' is rebranded to 'Vodafone'.

2008: Vodafone acquires the licences in remaining 7 circles and has starts its pending

operations in Madhya Pradeshcircle, as well as in Orissa, Assam, North East andBihar.

Vodafone acquires Essar's Stake

On March 31, 2011,Vodafone Group Plc announced that it would buy an additional33% stake in its Indian joint venture for $5 billion after partnerEssar Group exercisedan option to sell the holding in the mobile-phone operator. The deal will raiseVodafones stake to 75%. Essar will exit the company after it implemented aputoptionover 22% of the venture. Vodafone exercised its call optionto buy an 11%stake.[7]

In 2007, Vodafone granted options to Essar that would enable the conglomerate to sellits entire stake for $5bn, or to dispose of part of the 33 per cent shareholding at anindependently appraised fair market value. In January 2011, Vodafone objected toEssars plans to place part of its 33% stake in India Securities, a small publiccompany. Vodafone feared the move would give an inflated market value toVodafone Essar.[8] It had approached the market regulator SEBI and also filed a

petition in the Madras High Court.

The final shareholding pattern post this deal was not provided by the company as itwas not clear whether Vodafone's stake would exceed the 74 per cent FDI limit.

Indian laws don't allow foreign companies to own more than 74% in a local mobile-phone operator. Vodafone has assured it will comply with local rules. Vodafone will
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have to sell that 1% to some Indian entity, or theyll have to consider an initial publicoffering. Vodafone also said that final settlement is anticipated to be completed by

November 2011. The completion of the deal would be subject to meeting certainconditions which include Reserve Bank of India's permission as well as valuation ofthe deal.[9]

1. REDIRECT Vodafone-Hutch Deal Tax Case

Vodafone-Hutchison Tax Case

Vodafone is embroiled in a $2.5 billion tax dispute with the Indian Income TaxDepartment over its purchase of Hutshison Essar Telecom services in April 2007. It is

being alleged by the Indian Tax authorities that the transaction involved purchase ofassets of an Indian Company, and therefore the transaction, or part thereof is liable to

be taxed in India.[10]

Vodafone Group Plc. entered India in 2007 through a subsidiary based in theNetherlands, which acquired Hutchison Telecommunications International Ltds(HTIL) Hutchison Telecommunications International Limitedstake in HutchisonEssar Ltd (HEL)the joint venture that held and operated telecom licences in India.This Cayman Islands transaction, along with several related agreements, gaveVodafone control over 67% of HEL and extinguished Hong Kong-based Hutchisonsrights of control in India, a deal that cost the worlds largest telco $11.2 billion at thetime.[11]

The crux of the dispute till now has been whether or not the Indian Income TaxDepartment has jurisdiction over the transaction. Vodafone has maintained from theoutset that it is not liable to pay tax in India, and even if tax were somehow payable,then it should be Hutchison to bear the tax liability.

The Supreme Court of India has concluded the final hearing on the case and thejudgment will be issued soon. The verdict is likely to have a bearing on investmentflows into India. China has since changed its laws to ensure that transactions of thisnature fall within its tax web.

3G

On 19 May 2010, the 3G spectrum auction in India ended. Vodafone paid 11617.86million (the second highest amount in the auctions) for spectrum in 10 circles. Thecircles it will provide 3G in areDelhi,Kanpur,Gujarat,Haryana, Kolkata,Maharashtra & Goa, Mumbai,Tamil Nadu,Uttar Pradesh (East) and West Bengal.[12]

Vodafone also operates 3G services in Kerala, Andhra Pradesh and Uttar Pradesh(West) through an agreement with Idea and inKarnataka through an agreement withAirtel.. This gives Vodafone a 3G presence in 13 out of 22 circles in India.

On 16 March, 2011, Vodafone launched 3G services in Uttar Pradesh (East) in the

city ofLucknow.[13] Vodafone had already launched limited 3G services inChennaiand Delhi earlier, but the Uttar Pradesh (East) launch counts as its first fully
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commercial launch. This makes Vodafone the fifth private operator (seventh overall)to launch its 3G services in the country following Tata Docomo,RelianceCommunications,Airtel and Aircel.

On 23rd June, 2011 Vodafone launched 3G service in Kerala by joining with Idea in

an Intra Circle Roaming agreement. Initially Vodafone 3G services will be availablein the following cities in Kerala Ernakulam, Aluva, Calicut, Koyilandy, Alappuzha,Cherthala, Malappuram and Manjeri.

Subscriber Base

Following is the Vodafone Essar subscriber base statistics as on June 2011. [14]

Subscriber Base Statistics as on January, 2011

Telecom Cicle No. of Subscribers

Gujarat 1,49,10,573Uttar Pradesh(East) 1,42,37,217

Maharashtra 1,19,62,824

West Bengal 1,10,40,815

Tamil Nadu 93,30,557

Rajasthan 87,11,277

Uttar Pradesh(West) 92,34,369

Andhra Pradesh 73,47,024

Delhi 77,88,376Kanpur 71,34,576

KARNATAKA 65,91,039

Kerala 55,35,177

Bihar 52,44,148

Kolkata 43,73,647

Punjab 41,32,392

Haryana 41,70,943

Madhya Pradesh 31,35,580

Chennai 21,13,992

Orissa 23,38,159

Assam 16,50,109

North East 8,61,826

Jammu & Kashmir 5,65,253

Himachal Pradesh 3,57,430

Mumbai 58,87,113

Total number of Vodafone Essar Subscribers : 14,15,19,840, i.e. 23.63% of the total59,87,79,674 Indian mobile phone subscribers.
http://en.wikipedia.org/wiki/Tata_Docomohttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Airtel_(India)http://en.wikipedia.org/wiki/Airtel_(India)http://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Vodafone_Essar#cite_note-13http://www.vodafone.in/pages/home_guj.aspx?cid=gujhttp://www.vodafone.in/pages/home_upe.aspx?cid=upehttp://www.vodafone.in/pages/home_mah.aspx?cid=mahhttp://www.vodafone.in/pages/home_rob.aspx?cid=robhttp://www.vodafone.in/pages/home_tam.aspx?cid=tamhttp://www.vodafone.in/pages/home_raj.aspx?cid=rajhttp://www.vodafone.in/pages/home_upw.aspx?cid=upwhttp://www.vodafone.in/pages/home_hyd.aspx?cid=hydhttp://www.vodafone.in/pages/home_del.aspx?cid=delhttp://www.vodafone.in/pages/home_knp.aspx?cid=knphttp://www.vodafone.in/pages/home_kar.aspx?cid=karhttp://www.vodafone.in/pages/home_ker.aspx?cid=kerhttp://www.vodafone.in/pages/home_bih.aspx?cid=bihhttp://www.vodafone.in/pages/home_kol.aspx?cid=kolhttp://www.vodafone.in/pages/home_pun.aspx?cid=punhttp://www.vodafone.in/pages/home_har.aspx?cid=harhttp://www.vodafone.in/pages/home_map.aspx?cid=maphttp://www.vodafone.in/pages/home_che.aspx?cid=chehttp://www.vodafone.in/pages/home_ors.aspx?cid=orshttp://www.vodafone.in/pages/home_asm.aspx?cid=asmhttp://www.vodafone.in/pages/home_ner.aspx?cid=nerhttp://www.vodafone.in/pages/home_jnk.aspx?cid=jnkhttp://www.vodafone.in/pages/home_hip.aspx?cid=hiphttp://www.vodafone.in/pages/home_mum.aspx?cid=mumhttp://en.wikipedia.org/wiki/Tata_Docomohttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Airtel_(India)http://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Vodafone_Essar#cite_note-13http://www.vodafone.in/pages/home_guj.aspx?cid=gujhttp://www.vodafone.in/pages/home_upe.aspx?cid=upehttp://www.vodafone.in/pages/home_mah.aspx?cid=mahhttp://www.vodafone.in/pages/home_rob.aspx?cid=robhttp://www.vodafone.in/pages/home_tam.aspx?cid=tamhttp://www.vodafone.in/pages/home_raj.aspx?cid=rajhttp://www.vodafone.in/pages/home_upw.aspx?cid=upwhttp://www.vodafone.in/pages/home_hyd.aspx?cid=hydhttp://www.vodafone.in/pages/home_del.aspx?cid=delhttp://www.vodafone.in/pages/home_knp.aspx?cid=knphttp://www.vodafone.in/pages/home_kar.aspx?cid=karhttp://www.vodafone.in/pages/home_ker.aspx?cid=kerhttp://www.vodafone.in/pages/home_bih.aspx?cid=bihhttp://www.vodafone.in/pages/home_kol.aspx?cid=kolhttp://www.vodafone.in/pages/home_pun.aspx?cid=punhttp://www.vodafone.in/pages/home_har.aspx?cid=harhttp://www.vodafone.in/pages/home_map.aspx?cid=maphttp://www.vodafone.in/pages/home_che.aspx?cid=chehttp://www.vodafone.in/pages/home_ors.aspx?cid=orshttp://www.vodafone.in/pages/home_asm.aspx?cid=asmhttp://www.vodafone.in/pages/home_ner.aspx?cid=nerhttp://www.vodafone.in/pages/home_jnk.aspx?cid=jnkhttp://www.vodafone.in/pages/home_hip.aspx?cid=hiphttp://www.vodafone.in/pages/home_mum.aspx?cid=mum


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Source : http://coai.in/statistics.php

[edit] Competitors

Vodafone competes with 14 other mobile operators throughout India. They are Aircel,

Airtel,Cheers Mobile,BSNL,Idea, Loop Mobile, MTNL, MTS, Ping Mobile,Reliance Communications,S Tel,Tata DoCoMo, Tata Indicom,Uninor,Videoconand Virgin Mobile.
http://coai.in/statistics.phphttp://en.wikipedia.org/w/index.php?title=Vodafone_Essar&action=edit&section=8http://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Airtel_(India)http://en.wikipedia.org/w/index.php?title=Cheers_Mobile&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Cheers_Mobile&action=edit&redlink=1http://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Loop_Mobile_Indiahttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/MTS_Indiahttp://en.wikipedia.org/w/index.php?title=Ping_Mobile&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Ping_Mobile&action=edit&redlink=1http://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/S_Telhttp://en.wikipedia.org/wiki/S_Telhttp://en.wikipedia.org/wiki/S_Telhttp://en.wikipedia.org/wiki/Tata_DoCoMohttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/wiki/Videocon_Telecommunications_Limitedhttp://en.wikipedia.org/wiki/Virgin_Mobile_Indiahttp://coai.in/statistics.phphttp://en.wikipedia.org/w/index.php?title=Vodafone_Essar&action=edit&section=8http://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Airtel_(India)http://en.wikipedia.org/w/index.php?title=Cheers_Mobile&action=edit&redlink=1http://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Loop_Mobile_Indiahttp://en.wikipedia.org/wiki/MTNLhttp://en.wikipedia.org/wiki/MTS_Indiahttp://en.wikipedia.org/w/index.php?title=Ping_Mobile&action=edit&redlink=1http://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/S_Telhttp://en.wikipedia.org/wiki/Tata_DoCoMohttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/Uninorhttp://en.wikipedia.org/wiki/Videocon_Telecommunications_Limitedhttp://en.wikipedia.org/wiki/Virgin_Mobile_India


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TATA TALESERVICE LTD

TATA TELE SERVICES LTD

Type- private

Industry- telecommunications

Founded- 1996

Founder(s)- RATAN N. TATA

Headquarter- Mumbai.

Chairman- RATAN TATA

Key people- shrinath narasimhan [m.d.]


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Product- wireless, telephone, walky , internet, mobile

Parent group- Tata group

Division- tata indicom [cdma]

Tata Docomo[gsm]

Virgin mobile[GSM\ CDMA]

Tata Teleservices Limited spearheads the Tata Group's presence in the

telecom sector. The Tata Group includes over 90 companies, over

395,000 employees worldwide and more than 3.5 million shareholders.

Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1x

technology platform in India. It has embarked on a growth path since the

acquisition of Hughes Tele.com (India) Ltd [renamed Tata Teleservices

(Maharashtra) Limited] by the Tata Group in 2002. It launched mobile


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operations in January 2005 under the brand name Tata Indicom and

today enjoys a pan-India presence through existing operations in all of

India's 22 telecom Circles. The company is also the market leader in the

fixed wireless telephony market. The company's network has been rated

as the 'Least Congested' in India for six consecutive quarters by the

Telecom Regulatory Authority of India through independent surveys.

Tata Teleservices Limited has also become the first Indian private

telecom operator to launch 3G services in India under the brand name

Tata DOCOMO, with its recent launch in all the nine telecom Circles

where it bagged the 3G license. In association with its partner NTT

DOCOMO, the Company finds itself favorably positioned to leverage this

first-mover advantage. With 3G, Tata DOCOMO stands to redefine the

very face of telecoms in India. Tokyo-based NTT DOCOMO is one of the

world's leading mobile operatorsin Japan, the company is the clear

market leader, used by nearly 55 per cent of the country's mobile phone

users.

Tata Teleservices Limited also has a significant presence in the GSM

space, through its joint venture with NTT DOCOMO of Japan, and

offers differentiated products and services under the Tata DOCOMO

brand name. Tata DOCOMO arises out of the Tata Group's strategic

alliance with Japanese telecom major NTT DOCOMO in November


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2008. Tata DOCOMO has received a pan-India license to operate GSM

telecom servicesand has also been allotted spectrum in 18 telecom

Circles. The company has rolled out GSM services in all of these 18

telecom Circles in the quick span of just over a year.

Tata DOCOMO marks a significant milestone in the Indian telecom

landscape, and has already redefined the very face of telecoms in India,

being the first to pioneer the per-second tariff optionpart of its 'Pay for

What You Use' pricing paradigm. Tokyo-based NTT DOCOMO is one of

the world's leading mobile operatorsin the Japanese market, the

company is the clear market leader, used by over 50 per cent of the

country's mobile phone users.

The Tata Teleservices Limited bouquet comprises four other brands as

wellVirgin Mobile, Walky (which is the brand for fixed wireless

phones), the Photon family (the company's brand that provides a variety

of options for wireless mobile broadband access, and T24. TTSL recently

entered into a strategic partnership agreement with Indian retail giant

Future Group to offer mobile telephony services under a new brand name

T24on the GSM platform. The exciting new brand was unveiled in

February and the company announced the commercial launch of GSM

operations under the brand name T24 in June, starting with the city of


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Bra

nd

awareness

Building the BRAND


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A brand that provides a set of differentiating promises and fulfils them is

the one that lasts the longest. As Mr Rajan says, A strong brand identity

and recall is as important as the quality of the product itself.

Mind share is critical in this industry. All telecom operators use the same

raw materials and the same spectrum. The laws of physics, based on

which one operates, are the same for all service providers. Practically

everyone in the industry sources capital equipment from China. In fact,

most have the same vendor for handsets Nokia, Samsung, LG and

Motorola. So what is there to choose between one operator and another?

Mr Rajan thinks the difference lies in the brand identity and customer

service; people buy the brand and superior customer care buys their

loyalty. The first thing I asked myself was why should our brand be any

more or less valued than the others? I realised communication was the

key to creating brand awareness and loyalty, and we had not been

successful in doing this. We decided to talk to the customer more, get an

interaction going and have them perceive our value first-hand.

Brand awareness


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Brand awareness is like ability of consumer ability to recognize or recall

the brand or its identity.

The brand within a given product category in significant detail to make

purchase decision. This also means that the consumer can propose,

recommend, choose, or use the brand.

Objective of most ads are centered on creating and maintaining, brand

preference.

The first step in this direction is to the make potential consumer aware of

a brand, existence. In general, brand awareness is equated with BRAND

NAME RECALL; however brand name awareness may also be created

by brand recognition only.


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Branding element

Single sheeter

Pamph let

Leaf let

Front lit

Back lit

Branded tape

Box

Cubes

Balloons

Flange

Foam banner.

These are the in-shop advertising elements.


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Brand Strategy

Standing out amid a massive chorus of competitors is a challenge for any

company in todays business climate. Want evidence? Look at any

magazine, TV show or surf the Internet. The number of offers and sales

pitches one receives on a daily basis is simply staggering and

increasingly ineffective. Its no wonder, then, why businesses are seeking

new and more effective ways of increasing the influence of their brand

strategy in the marketplace. A strong brand strategy can increase the

awareness of a company and its offerings in such a way that establishes

strong feelings and reactions and a favorable view towards the company

as a whole. To create this sort of brand awareness in your market, it

takes skillful Brand Strategy know-how.

Successfully out-branding your competitors is a continuous battle for the

hearts and minds of your customers. The proposition your brand strategy


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COMP

ARISION WITH OTHERS

DATA AS PER 100 RETAILER.


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The Marketing Communications or Promotional Mix

Your marketing plan will be executed by using the tactical elements of the Marketing

Communications, or Promotions Mix.

The elements of the marketing communications mix

The Marketing Communications Mix is the specific mix of

advertising, personal selling, sales promotion, public

relations, and direct marketing a company uses to pursue

its advertising and marketing objectives.

Definitions:


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Advertising - Any paid form of nonpersonal presentation

and promotion of ideas, goods, or services by an identified

sponsor.

Personal selling - Personal presentation by the firms

sales force for the purpose of making sales and building

customer relationships.

Sales promotion - Short-term incentives to encourage the

purchase or sale of a product or service.

Public relations - Building good relationships with the

companys various publics by obtaining favorable publicity,

building up a good "corporate image", and handling or

heading off unfavorable rumors, stories, and events.

Direct marketing - Direct communications with carefully

targeted individual consumers to obtain an immediate

response and cultivate lasting customer relationships.

Setting the Promotion Mix

When deciding how to properly utilize the marketing

communications mix to meet your marketing objectives, it is

important to consider the relative strengths and weaknesses of each


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component of the mix. Further, you must always define your total

budget first (generally defined in the Marketing and/or Business

Plan) and then decide upon the best way to leverage the different

elements of the mix to maximize the return on your investment.

You will balance the various parts of the mix to n

comparative analysis of tata indicom with ither competitors

Documents