Company Presentation

September 15, 2010

www.deduple.com

CONFIDENTIAL

Agenda

1. Mobile Data Trends2. Enhancing TEM Solutions3. Solution Overview4. Cloud Service5. Appliance Deployment6. Client Technologies7. Pricing and Economics

2

Mobile Data Trends

• Increasing international data roaming (IDR)

• Dramatic growth in data usage

• Industry push toward

– tiered data plans (e.g. AT&T Mobility)

– usage based billing (e.g. Verizon Wireless)

3

Mobile Device Evolution

• Increasing processor speeds • Increasing storage capacity • More bandwidth 3G 4G• Apps proliferating• Data consumption growth

First GSM Phone

1992

Analog Phone

1983

First WAP Phone

1999

First Bluetooth Phone

2001

First GPRS Phone

2002

Phone, PDA & Camera

2003

Global Roaming

2004

First iPhone

2007

1GHz CPU Phone

2009

First 3G Tablet (64GB)

2010 HSPA+ Data Card

2010

4

Mobile Data Trends

2010E 2011E 2012E 2013E 2014E 2015E0

50

100

150

200

250

300

350

822

54

131

215

327

US Mobile Data Traffic(petabytes per month)

117%

CAGR

Source: Coda Research

5

Mobile Data Trends

2010E 2011E 2012E 2013E 2014E 2015E 2016E0

1

2

3

4

5

6

7

0.3

0.600000000000001

11.5

2.5

4.1

6.6

Estimated Smartphone Data Consumption(GB/Month)

Source: Nielsen & RySavy Research

6

Mobile Data Trends

2007 2008 2009 2010E 2014E 2015E 2016E0

10

20

30

40

50

60

7

14

21

3337

44

51

US Smartphone Penetration (%)

Source: Collins Stewart Equity Research

7

Mobile Data Trends

Initial 3G Current 3G 3G+ Pre 4G0

2

4

6

8

10

12

0.41

5

10

Wireless Network Data Speeds(Actual User Throughputs in Mbps)

Source: Ratsavy Research

8

Mobile Data Trends – Source?

soursoursources

9

Agenda

1. Mobile Data Trends2. Enhancing TEM Solutions3. Solution Overview4. Cloud Service5. Appliance Deployment6. Client Technologies7. Pricing and Economics

10

Enhancing TEM Solutions

TEM Deduple

Reduce Telecom Costs Reduce Mobile Data Costs

Account Visibility Granular Data Usage Visibility

Dispute Management Roaming Content Control

Operator Plan Matching Real-time Roaming Control

11

Agenda

1. Mobile Data Trends2. Enhancing TEM Solutions3. Solution Overview4. Cloud Service5. Appliance Deployment6. Client Technologies7. Pricing and Economics

12

Solution Overview

13

Solution Overview

• Immediate deployment

• Roaming data control

• Real-Time value reporting

• Integrated TEM solution

• Flexible client support

• Total online data security

• Patented technology14

Agenda

1. Mobile Data Trends2. Enhancing TEM Solutions3. Solution Overview4. Cloud Service5. Appliance Deployment6. Client Technologies7. Pricing and Economics

15

Cloud Service (easy trial)

• Cloud proxy to the internet

• Deploy immediately

• Designed to reduce web

traffic

• Secure

• Easy management

• System-wide reporting

• Easy to try

16

Agenda

1. Mobile Data Trends2. Enhancing TEM Solutions3. Solution Overview4. Cloud Service5. Appliance Deployment6. Client Technologies7. Pricing and Economics

17

Appliance Deployment (further cost reduction)

• Secure internal apps

• Within corporate VPN

• Virtual or hardware

• Optional hybrid cloud service

• Cloud based value reporting

18

Agenda

1. Mobile Data Trends2. Enhancing TEM Solutions3. Solution Overview4. Cloud Service5. Appliance Deployment6. Client Technologies7. Pricing and Economics

19

Client Manager Functions

• Ensure efficient usage of EC2 Instances:

Assign clients to available EC2 instances

Relinquish EC2 resources at session end 

• Worldwide availability to millions of clients

• Intelligent brokerage and authentication

20

Primary Client Functions

Patented technologies aimed at:

Dramatically reducing 3G/4G payload by removing redundancy during costly roaming sessions

Monitoring roaming data usage and issuing warnings imposing restrictions based on self-imposed / company-imposed policy limits

Real time granular reporting of network usage

21

Client Technology Roadmap

Applications

Internet Explorer | Chrome | Firefox | Safari | Facebook

Operating Systems

Windows 7 | Android | iOS4.0 | Blackberry OS

Devices

Laptop | iPad | tablet | iPhone | Blackberry | HTC Smartphone

22

Agenda

1. Mobile Data Trends2. Enhancing TEM Solutions3. Solution Overview4. Cloud Service5. Appliance Deployment6. Client Technologies7. Pricing and Economics

23

Pricing

• $0.05 per MB deduped

• $20.00 software and setup fee per client device

• $4.00 maintenance fee per device per year

24

Data Reduction Economics

25

Verizon USB 1000 Global Modem: EVDO and HSPA

Global Access – Premium Plan $220/mo with 2 yr contract

Max IDR/Mo (MB) 200

Overage $MB $5.12

Deduple $MB $0.050

Overage (MB/mo) 391 MB 977 MB 1,953 MB

Monthly Overage Cost

$2,000 $5,000 $10,000

Annual Overage Cost

$24,000 $60,000 $120,000

Deduple Cost

Monthly Dedupe $20 $49 $98

One-Time Setup Fee $20 $20 $20

Annual Maintenance $4 $4 $4

Total Year 1 Cost $258 $610 $1,196

30% Data Reduction

Verizon bill/mo $1,400 $3,500 $7,000

Deduple bill/mo $22 $51 $100

Net Savings/mo $578 $1,449 $2,900

Year 1 Net Savings $6,942 $17,390 $34,804

Year 1 Net Savings % 28.9% 29.0% 29.0%

40% Data Reduction

Verizon bill/mo $1,200 $3,000 $6,000

Deduple bill/mo $22 $51 $100

Net Savings/mo $778 $1,949 $3,900

Year 1 Net Savings $9,342 $23,390 $46,804

Year 1 Net Savings % 38.9% 39.0% 39.0%

Mobile Data Expense Reduction