Community Fundraising Manager

January 2018

Join the family … be part of the end game

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Contents

Letter from the European and UK Director 3

Job Description 4

Person Specification 6

Conditions and Benefits 8

Team Structure 9

Recruitment schedule and how to apply 10

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I’m delighted to introduce you to Animals Asia, a progressive, dynamic and global organisation

making great advances in animal welfare predominantly in China and Vietnam, but with reach

across Asia. In 1998, we set out with a primary goal of ending bear bile farming – a horrific trade

that is arguably the world’s cruelest form of animal abuse. Last year, the Vietnamese

Government announced its partnership with Animals Asia to bring this to an end by 2022. We

are also at the forefront of ending the cat and dog meat trade and ending the use of animals in

performances across Asia. Across the board, we are making rapid and significant progress.

Our fundraising team is equally progressive and exciting. Filled with talented, passionate and

dedicated people we have the ambition to match our potential and have been growing steadily

since 2012 over which time we have doubled income from £1.1m to £2.2m in 2017. But this is

only the tip of our potential. We are investing in recruiting the right people who share our

ambition to double our income again – and if you’re like us, you’ll want to do it faster this time.

The foundations for growth are well established. We have a vast network of passionately loyal

and committed supporters. Over 40 groups and dozens of FIAOs (fundraising in aid of) are

generating around £125k per year. These people are deeply invested in the charity and making a

crucial, highly valued contribution. Yet, there is undoubtedly the potential to increase this. To

support the growth, we have developed a range of national mass participations activities that

will be launched in 2018.

The ideal candidate will have a track record that demonstrates their love of community

fundraising. You will have developed initiatives, consistently grown income and exceeded

targets. We would love to find somebody that can help train our European Community

Fundraiser, and if you can share expertise on mass participation and event fundraising too, your

skills will be perfectly suited to our strategy. As this role is home based, you will need to be one

of life’s natural go-getters, full of drive, initiative and hunger. As an ambitious, growing charity

there is scope for you to build your own team here – the opportunity will be commensurate with

your success.

The next 3 – 5 years will be an amazing time at Animals Asia in programmes and fundraising. We

are looking for that special someone who wants to be part of this inspirational journey and has

the passion and skills to lead our incredible network of volunteers to new heights.

If this sounds like you, I look forward to hearing from you.

Warmly,

Jo Dunsford European and UK Director

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Job Description

As Community Fundraising Manager your remit is to grow unrestricted income from a network

of fundraising volunteers (support groups, individuals and companies). You will manage all

areas of the supporter journey to maximise retention and lifetime value of donors, as well as

developing acquisition products to secure new donors and income for the charity.

1. Fundraising Volunteer Management

Prepare and deliver a development strategy to maximise current, and identify new, income

opportunities in line with team strategy.

Develop and maintain sustainable relationships with supporters in local communities

(groups, individuals and corporates) motivating them to maintain and increase their support.

Prepare a detailed annual plan of proposed activity by group and offer support to ensure

high morale and delivery against targets.

Work collaboratively with colleagues (UK and global) to identify new fundraising

opportunities and add value to fundraising initiatives.

Train and support the wider team in Community Fundraising and, ideally, Events Fundraising.

Ensure the necessary fundraising resources are produced and available for fundraisers,

liaising with international colleagues directly, as appropriate.

Liaise with the Fundraising Events Manager as required to deliver national fundraising

products (Mass Participation) as required.

Grow our community fundraising network by developing acquisition strategies and identifying new prospects with whom you will proactively develop relationships.

Induct and train volunteers in line with the annual plan and strategy.

Provide a supporter journey to ensure donors are engaged, recognised and rewarded for

their support.

Ensure the stewardship programme includes regular face to face meetings and telephone

conversations as well as engagement events and reports.

Develop corporate partnerships to deliver a financial contribution to the charity either

through income or strategic GIK.

Account manage corporate collaborations, ensuring contracts and adequate stewardship

plans are in place.

Provide regular updates and timely correspondence to supporters including tailored thank

you letters and cards.

Organise and annual distribute supporter awards.

Organise annual ‘Moon Bear Hero’ reward and recognition event.

Respond to all supporter queries swiftly and effectively.

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2. Financial and information Management

Prepare annual income and expenditure budgets, quarterly forecasts and ongoing (dynamic) pipeline for support groups and FIAO’s.

Deliver income and expenditure on time and on budget.

Closely monitor progress against targets, identify and mitigate risks.

Create and update annual workplans with structured KPIs.

Prepare reports as required by the management team.

Ensure core messages, systems and processes, policies and values are delivered professionally and accurately by all fundraisers and their materials.

3. Data Management and Protection

Ensure maintenance of full and accurate records on data on CRM.

Gather financial data from fundraisers and ensure that data is delivered to administration in compliance with data protection policy, Fundraising best practice and Animal Asia's processes and policies.

Ensure all areas of Fundraising Volunteers and corporate are fully GDPR compliant.

Identify and deliver training workshops as required by fundraisers.

4. Continuous Improvement

Contribute to the on-going review, development and implementation of changes to improve the productivity and efficiency of Animals Asia.

Participate in staff training and performance and development appraisal process to assist in the achievement of Animals Asia objectives and mission.

5. Inter-department relations:

Ensure that inter-department and inter-personal relationships are positive, collaborative, and contribute to the overall mission of Animals Asia.

Develop and maintain effective working relationships with management in regard to work procedures, employee relations and procurement related concerns.

Be prepared to assist in further activities of a small team i.e. events.

Support colleagues in activities outside of your specific job description on occasion and as required.

6. Other

Promote and advocate Animals Asia to the general public.

Follow established Animals Asia procedures and policies.

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Person Specification

Knowledge

Understanding of volunteer management and financial record keeping E

Understanding of Data Protection, Gift Aid and fundraising best practice E

Understanding of community fundraising market and trends E

Understanding of corporate fundraising, VAT and contract management D

Understanding and familiarity of animal welfare issues and sector D

Skills/Attributes

Demonstrable initiative and ability to work autonomously E

Results and target driven E

Creative and lateral thinker with an innovative and strategic approach to

developing new business and cultivating relationships E

Excellent networking and influencing skills at the highest level E

Excellent writing skills including bespoke proposals, reports and thanking E

Solution focused with a creative approach to issues and a ‘can do’ attitude E

Highly organised, ability to prioritise a varied workload and meet deadlines E

Thrives in the social environment of fundraising volunteers and responds quickly E

Computer and IT literate E

Proficient in database use (Blackbaud CRM preferred) E

Able to handle media enquiries D

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Experience Minimum of 3 years’ experience leading fundraising volunteers E

Experience preparing and managing phased income / expenditure budgets,

pipelines and forecasts E

Experience implementing strategy, monitoring and reporting against KPIs E

Experience preparing strategy, setting targets and KPIs D

Experience managing corporate fundraising activity D

Experience of fundraising event management including mass participation D

Qualifications Full UK driving licence E

Educated to degree level D

Possess Institute of Fundraising certificate or diploma D

Circumstances Able to work occasional extended hours and weekends as required E

Able to accommodate global meetings early morning / late evening E

Have use of own car for extensive and regular travel around the UK E

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Conditions and Benefits Place of work

South East, Midlands, North West or M4 Corridor

Salary £30k - £33k depending on experience

Working hours

Full time – standard hours are 37.5 hours per week from 9am to 5pm Monday to Friday with a 30 minute unpaid lunch break. You will be required to work such additional hours as are necessary to fulfill your role which may include evenings and weekends. You will be expected to manage your hours, responsibilities and workload accordingly.

Reports to European and UK Director

Manages N/A

Budget responsibility

Income and expenditure

Probation The appointment will be subject to the satisfactory completion of a six month probationary period.

Annual leave Initially 24 days per year. You will also be entitled to one extra day’s leave for every year of service after 2 years, up to a maximum of 4 days, providing a maximum total of 28 days after 6 years, plus eight bank and public holidays. The holiday year runs from January 1st to December 31st.

Other benefits

Pension (Employer contributions of 2%, rising to 3% in 2019) Health care scheme with Westfield Health upon successful completion of probation Flexible working conditions Childcare vouchers (voluntary benefit)

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Team Structure

Director, Europe & UK

Major Donor Manager

(UK)

Trust and Grants

Fundraiser (UK)

Events Fundraising

Manager (UK)

Shop Manager

(UK)

Community Fundraising

Manager (UK)

Head of Supporter Care,

Europe & UK

Fundraising

Development Exec (UK)

Senior Supporter Care

Exec (UK)

Supporter Care Exec

(UK)

Supporter Care

Co-ordinator (Eur)

Gov. Vol

Supporter Care Exec

(Mini Job/Temp)

Community, Corporate

& Events Fundraiser

(EUR)

Major Donor Manager

(EUR)

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Recruitment schedule and how to apply

To apply Please send CV’s with covering letter outlining how you meet the person specification and why you should be considered for this role.

jobs@animalsasia.org.uk Quote Ref CFM18

Closing date Noon, Monday 12 February 2018 First interview Monday 19 February 2018 (via Skype) Second interview Friday 2 March 2018 (Kings Cross, London)

To find out more www.animalsasia.org