2016 © ADTRAN, Inc.

OPEN SOFTWARE DEFINED ACCESSThe Future of Network Monetization

Ronan Kelly CTO EMEA & APAC

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2016 © ADTRAN, Inc.2

Physical Content is Dead

• Repeated streaming of the same content each time it is consumed

• Streaming Quality will be the differentiator

• Live Streaming will demand increased upload capacities

ALL FUTURE DIGITAL CONTENT WILL BE STREAMED

Source: FT 17/1/17

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Media Richness Continues to Increase

Small Screen 4K Here Today 2017

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• 120° FoV• 12K Resolution• 120Hz Refresh Rate

Full Feature VR Mobile VR

Media Richness Continues to Increase

2016 © ADTRAN, Inc.

Upload Increasingly Important

360 Degree cameras democratised in 2017 2K 360 Degree Sports Cam $149 on Amazon Samsung Gear 360 4K capture & Live Streaming

iPhone 7 Plus Dual Lens to improve flexibility Front Lens for Facetime & Selfies

iPhone 8 Triple Lens for additional 360 Degree Capture? Additional Front lens for 360 Degree Capture?

56mm Front Facetime Lens

28mm

3mm Fisheye Lens

3mm Front Fisheye

2016 © ADTRAN, Inc.

Cloudification of Everything

2016 © ADTRAN, Inc.

All Content Distribution going OTT• AFL net $2,5bn as Channel Seven, Foxtel and Telstra continue as the

League's broadcasters 2017 to 2022

• Liberty Media (owner of LGI) Acquires F1 for US$8bn

• Netflix 2017 Budget for Original Content US$6bn

• Sky Pays 4bn STG to share Premiership Soccerwith BT.

• Sky and Eurosport secure Bundesliga rights for €4.6bn

2016 © ADTRAN, Inc.

New Commercial Model Required

2016 © ADTRAN, Inc.

The Current Commercial Model

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The Necessary Commercial Model

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What Can Open SD-Access Offer the OTTs?

IaaS

Rapidly Programmable Network Environment

Deep Data Insights

Service Aware Networks

Network Slicing

2016 © ADTRAN, Inc.

Consider the Old vs. New

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Old

Complex Number Strings • Slow to Program• Error Prone + No Built in Error

Handling• Lack of Transaction

Management• No Automated MIB Discovery

Transaction Based• Human Readable Syntax• Easy to Program• Standardized Data Models• Open SDN Control• Rapid Flow Provisioning

Designed for Human Input• Changing Commands• Non Transactional• No Automated Error

Handling• Lack of Transaction Mgt

New

2016 © ADTRAN, Inc.

MOSAIC Open SD-Access Architecture

Control Layer

Application Layer

Infrastructure Layer

© 2015 ADTRAN, Inc. All rights reserved. 14

Build for the Road Ahead